EPayment:

1

• E-Payment
• Challenges and Opportunities in Ethiopia
• The Experience of
• GENUINE LEATHER CRAFT PVT LTD CO.

2
Background

• GLC established in 1992
• Business purpose
• Export leather products
• Inspiration
• Abundant high quality raw material
• Bati Genuine
• Selallie Genuine
• Traditional engagement
• Steady international demand
• Firm corporate commitment

Two-tone ensemble in Bati Genuine Super soft
goat suede and Selallie Genuine sheep napa
3
Challenges in the Conventional Export Channel

• Mature market
• Overextended chain
• Biased and misconceived players
• Often abstracted customer needs
• Competitive to run - expensive to sustain

Polo jacket in super soft Bati Genuine goat suede
4
An Alternative Channel Only Hope

• First web page published in April 1996
• No national ISP
• Overseas ISP through PADIS
• Overseas registered domain name and host

Welcome to Genuine Leather Craft PLC
Why chose GLC
Ordering
Leather Flush
Contact us
Show Case
www.genuineleathercraft.com

• No national e-mail server
• Via PADIS/Green Gate

• On-line CC Payment
• Overseas CCC Co

5
Opportunities in E-commerce

• Mainly B2C Operation
• Shorter marketing chain
• By-passed misconceptions
• Down to end-users needs (no abstractions
• Reduced costs (increased competitiveness)
• Wider outreach

Costume bag in cow hide (closed)
Costume bag (Open)
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Opportunities in E-commerce

• Stories for the record
• More visitors
• Steady increase in on-line sales
• Domestic sales more than doubled
• Traditional export markets also increased
• Keeping up-to-date with fashion trends simplified

Trench coat in Selallie Genuine Sheep napa
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Challenges at Home

• Incompatible legal framework
• Exchange control regulation
• Customs clearance requirement
• Waiver of duty free privileges
• Least influencing position
• Slow/no development
• Easily misunderstandable transactions
• Inflexible raw material supply
• Too varied customer needs
• Limited internal capacity

Fitting blazer in super soft Bati Genuine goat
suede
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Present Situation

• Short Term
• Offer irresistibly
• Ensure customer satisfaction
• Handle orders within existing legal framework
• Medium Term

Fully padded ¾ jacket in Bati Genuine goat
suede

• Build internal capacity
• Advertise more on-line
• Solicit joint venture

• Influence policy changes
• Integrate vertically

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• Three most important schemes that would enhance
  our e-business?
• Improve Export Procedures
• Replacement of the export permit requirement for
  each export item by monthly summary declaration
  of export earnings.
• Waiver of customs clearance requirement for each
  export item and replacement by a procedure like
  the above.
• Tax and duty privileges to be due on the
  strength of the on-line documents.
• Reduce ICT costs
• Cost of internet connection and usage time
• Cost of computers by allowing duty free
  importation
• 3. Assist in on-line promotion by sharing cost
  of registering in as many search engines as
  possible and other e-ad means.

Elegance suit in Selallie Genuine sheep napa
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• NOTICE OF OPPORTUNITY
• Some of the products we offer on the internet are
  available for your live buying at five locations
  right now
• Down stairs in this UNCC building
• at our factory show room 5 minutes walk from here
  
• at our Hilton Hotel Sales Shop
• Or pass by ALFARAG duty free shopping center at
  the airport departure lounge
• THE PRICES ARE THE SAME IN ALL THESE PLACES
• Or visit our website www.genuineleathercraft.com
  and order on-line.
• THEY WILL REACH YOU IN TEN DAYS
• FROM OUR RECEIPT OF YOUR ORDER.

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THANK YOU FOR YOUR ATTENTION
GENUINE LEATHER - Serving humankind Since the
dawn of civilization