Planning Meeting

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5 8 June 2007 China World and Traders
Hotel Beijing, China

• Planning Meeting
• 29 30 August

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Official Host Sponsor
World Forum Chair Chunjiang Zhang Chairman of the
Board China Netcom
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IEC Contacts
Director Content Development Global Sales
Director Alan Soell Cliff Ruffin 312-559-3326
312-559-3301 asoell_at_iec.org cruffin_at_iec.org
Marketing Manager Exhibits Marketing
Manager Lynne Bobak Michelle
Klein 312-559-3862 312-559-3861 lbobak_at_iec.org
mklein_at_iec.org Forum Coordinator Exhibits
Operations Manager Andrea Scrementi Greg
Kinley 312-559-4138 312-559-3303 ascrementi_at_i
ec.org gkinley_at_iec.org
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Todays Agenda

• 930 1000 Welcome and Objectives
• 1000 1030 IEC Introduction and Event
  Overview
• 1030 1200 Brainstorm Event Themes and
  Topical Focus
• 1200 1330 Lunch
• 1330 1630 Continue Brainstorming
• 1630 1700 Wrap-up, Next Steps, and QA

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International Engineering Consortium (IEC)

• Founded in 1944
• Non-profit public-service organization
• Industry and university service
• Level playing field
• Integrating organization
• Information industry focus
• Global scope
• IEC brings together
• - service providers - regulators
• - manufacturers - universities
• - research labs - software providers
• -content providers - users and others

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Session Content

• Present leading-edge topics and information
• Integrate with informative and exciting
  demonstrations
• Cover the latest experiences, examples, and
  results
• NO COMMERCIALISM
• Balance topical coverage with various
  perspectives
• -- ensure detail and depth
• -- minimize overlap and repetition
• -- include controversial and thought-provoking
  issues
• -- involve leading organizations, both large
  and small
• One service provider perspective in every
  sessions
• Integrate user/customer presentations and
  integrate international perspectives, where
  appropriate

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Program Overview

• ? 5 Plenary Panel sessions
• ? 1 Hot Seat sessions
• ? 4 Keynote addresses
• ? 1 Executive Roundtable session
• ? 30 Break-out sessions (Wednesday Friday)
• ? 4 Half-Day workshops (Tuesday)
• ? 2 Days of technology exhibition

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Breakout Session Format

• Series of 90-minute sessions
• Sequenced over a three-day period (Wednesday
  Friday)
• Each session should have
• -- specific topical focus
• -- chairperson (IECs main contact)
• -- minimum of three speakers (diverse
  perspectives)
• -- at least one service provider perspective
• -- question and answer period to conclude the
  session
• Some topics benefit from a panel format
• -- 4 to 6 speakers, each speaking for 10
  minutes
• -- 30 minutes for moderated discussion/debate

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Workshop Format

• Half-day (Tuesday)
• More topical depth and detail
• Approximately 20 minute presentations (up to 15
  slides/ speaker) depending on number of speakers
• One chairperson and up to 8 speakers
• Highly interactive environment
• Include top speakers
• Minimum of two service provider perspectives
  required

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Plenary Panel Format

• 90 minutes in length
• Specific topical focus
• Chairperson is IEC main contact
• 3 to 4 speakers (diverse perspectives)
• 12 minutes per presentation (including chair)
• Question and answer period to conclude the
  session
• Please note
• May omit PowerPoint slides and have moderated
  discussion, if approved by chair and each
  panelist
• Chair must organize one conference call with
  panelists
• IMPORTANT To preserve balance and objectivity,
  IEC reserves the right to place one speaker on
  panel.

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Hot Seat Session Format

• 30 minutes in length
• Neutral moderator/interviewer
• 2 senior executives on opposite sides of a
  technology or policy fence
• Provocative yet positive questions up to 2
  minute answers
• No PowerPoints (except for chairperson)
• Moderator alternates questions between executives
• Chair must organize one conference call to
  confirm format

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Executive Roundtable Session Format

• Provide an exclusive, interactive networking and
  discussion/learning session for key executives
• 2 hours in length
• Attendance is by invitation-only session is not
  marketed
• Attendees go to a special lunch prior to sessions
• Off the record no journalists or analysts
  allowed
• Intended for service provider executives
• Chairperson plus 3 speakers
• Presentations limited to 15 minutes
• Preserve majority of time (1 hour) for
  interactive QA

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Plenary, Breakout Session, and Workshop Proposals

• Plenary, Breakout Session and Workshop Proposals
  Must Include
• Suggested title of the session
• Type of session proposed (workshop, breakout,
  plenary, etc.)
• One to two paragraph description of the session
• Name, brief biography of proposed chairperson
• Names of potential speakers (not confirmed)
• Description of companys reason or positioning
  for organizing the session
• Contact person information (name, e-mail, and
  phone)
• Track in which proposed session should be located

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Track Advisory Group (TAG)

• Composed of
• - IEC Content Director
• - TAG Volunteers
• Objectives
• - Increase over all educational program quality
• - TAG to provide advice and input to the IEC on
  session proposal
• - Focus on importance, relevance, and necessity
• - Quantitative and qualitative input
• How the TAG works
• - TAG members required to provide balanced,
  level playing field industry perspective

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Program Development Group (PDG)

• Make-Up
• - IEC Program Director
• - All session and workshop chairpersons
• Objectives
• - Increase over all quality and timeliness
• - Help chairpersons secure best speakers for
  each session
• - Ensure balance of subject and company
  representation across sessions
• - Improve content of marketing support
  materials
• How the PDG Works
• - Session chairpersons are responsible for
  confirming speakers
• - PDG, via conference call updates, will
  monitor events progress and actively
  assist in achieving program fulfillment

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Quality Assurance

• The IEC reserves the right to make adjustments to
  the
• conference design, as necessary, to ensure
  adherence to
• quality and technical depth standards.
• These adjustments are made in an effort to
  benefit the
• industry and the overall success of the
  conference.
• Adjustments may include adding sessions,
  replacing
• session chairpersons and/or placing speakers
  within
• sessions.

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Key Dates

• Call for session proposals issued 6 September
• Session proposals due to IEC 11 October
• TAG input due to IEC 1 November
• Line-up of session chairs determined 8
  November
• Session abstracts posted to Web 15 November
• Call for speaking proposals issued 17 November
• PDG session status conference call 5 December
• PDG session status conference call 9 January
  2007
• All catalog materials due (speakers, titles,
  bios) 15 January
• Speaker confirmation packages issued 1 March
• Speaker presentations due 1 May
• Broadband World Forum Asia 5 8 June 2007

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Program Features and Topic Brainstorming

• Program features, general sessions, keynotes,
  workshops, schedule adjustments, etc.
• Proposed tracks and titles
• Breakout sessions and workshops
• Plenary panel topics

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Making 2007 a Success

• How can we make the exhibition more exciting and
  inviting?
• How can we improve on 2006s record attendance?
• What can we do to help you better achieve your
  marketing goals?

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IEC Publications Initiatives Opportunities

• We publish Comprehensive Reports, Basics Series,
  AROC, et. Al.
• Communications Industry focus with noncommercial
  treatment of topics
• Provides needed information for industry
  professionals
• Provides authors/companies with a wide range of
  exposure opportunity
• Wide variety of Pubs in convenient formats
• IEC Editorial Staff works with you to produce
• Contact Andre Sulluchuco, 312-559-4635,
  asulluchuco_at_iec.org

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Todays Agenda

• 930 1000 Welcome and IEC Corporate
  Membership Program
• 1000 1030 Review of Exhibition and
  Sponsorship Opportunities
• 1030 1100 Exhibitor Attendance Marketing and
• Exhibitor Marketing Partners Program
• 1100 1130 Attendance Marketing and Public
  Relations
• 1130 1230 Tour of China World
• 1230 1300 Wrap-up, Next Steps, and QA
• 1300 Sponsorship and Exhibit Bookings
• 1300 Lunch

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IEC Corporate
Membership Program
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IEC Corporate Membership Program

• The mission of IECs Corporate Membership Program
  is to enable organizations to have a unique
  relationship with the IEC to support their
  individual goals while supporting the IECs core
  mission of catalyzing technology and business
  progress worldwide in its high-technology
  industries and university communities.

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Marketplace Benefits

• Significant marketplace exposure through IEC
  literature, Annual Report, Web sites and Members
  Brochure
• Pricing discounts on exhibit space, sponsorships
  and publications
• Extensive recognition as a Corporate Member at
  IEC events
• Product positioning through TecPreviews

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Executive-Level Involvement

• Member of the IEC Members Advisory Board
• Complimentary attendance to the IECs annual
  Executive ComForum
• Inclusion in invitation-only executive events
• Preferred speaking opportunities

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Ability to Directly Impact University-Level
Engineering Education

• Membership supports IECs University Program
• Members gain exposure to top universities and
  students
• Participation in GradNet

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IEC Corporate
Membership Program
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Corporate Registration Program

• Program Benefits
• Access to entire World Forum educational program
• Group registration package for customers and
  employees at reduced fees
• Numerous exposure opportunities
• Private customized Web and registration pages

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Corporate Registration Program

• Corporate Registration Sponsor Levels
• Corporate Registration Sponsor Top Level
• Logo positioning directly below Host Sponsor
• 100 Representatives
• Corporate Delegation Sponsor
• 40 representatives
• Corporate Guest Sponsor
• Fewer than 40 representatives (10 person minimum
  applies)
• Sponsors will be listed in alphabetical order

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• Exhibition and
• Sponsorship Opportunities

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Technology Exhibition

• Program oriented toward education means attendees
  are serious and focused
• Interact with qualified, high-level service
  provider attendees
• Position your company as a leader in broadband
  technology solutions
• Sponsorship opportunity programs integrated with
  the conference luncheons and corporate
  hospitality areas on the exhibit floor

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Event Sponsorships

• All event sponsors will receive exposure through
  a variety of direct-mail brochures, news
  releases, media kits, postings on the event Web
  site, and on-site exposure
• NEW! Sponsors able to customize own packages
  using exposure points
• Corporate Partners to receive 40 exposure points
• Diamond level sponsors to receive 20 exposure
  points
• Platinum level sponsors to receive 10 exposure
  points OR a 3m x 3m stand plus 5 exposure points

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Hospitality Sponsorships

• Educational Conference Luncheon
• Internet Café
• NEW! Luggage/Coat Check
• NEW! Espresso Cart
• Exhibition Floor Evening Reception

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Executive and PressSponsorships

• Executive Sponsorships
• Executive Roundtable and Luncheon
• Press Sponsorships
• Press Room Sponsorship
• NEW! Press and Analyst Luncheon
• NEW! Overall Press Event Sponsorship

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Merchandise Sponsorships

• Official Briefcase
• NEW! Event Materials Bag
• Official Portfolio
• Name Badge Lanyards SOLD OUT
• Name Badge Inserts SOLD OUT
• Corporate Pen SOLD OUT
• Corporate Collateral Distribution Bin
• Conference Proceedings

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Advertising Opportunities

• Official Program Guide Advertising Pages
• Conference Catalog
• NEW! Official Program Guide Belly Band
• Official Pocket Guide
• Official Floor Plan
• Exhibitor Listing Product Spotlight Package
• Web Site Banner Advertising

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TecPreview Program

• On-site, 20-minute presentation live from the
  TecPreview Theater
• Opportunity for product presentation from an IEC
  podium
• Recorded by the IEC for development as a Webcast
  available for on-demand viewing
• Pre- and post-event promotion and sponsorship
  identity
• Hosted at IEC.org for 6 months
• Enhanced Sales Lead Reports providing contact
  information of viewers

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• Exhibitor Attendance
• Marketing

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Exhibitor MarketingOpportunities

• Customized, electronic exhibits pass

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Exhibitor MarketingOpportunities

• Customized Exhibitor Logo and Full Logo Library

Exhibitor
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Exhibitor MarketingOpportunities

• Hard Copy Exhibits Passes
• Conference Catalogs
• Database Access
• One-time usage
• Direct mail or e-mail format
• Third party mail house or e-mail vendor

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Exhibitor MarketingOpportunities

• On-site Opportunities
• Exhibitor Profile
• Hot Technology Profile
• TecPreview Program

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Marketing Partners Program

• New program designed to reward our exhibitors and
  sponsors that actively promote the Broadband
  World Forum Asia
• To qualify, Marketing Partners are required to
  complete one task in each of the following
  categories

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Marketing Partners Program

• Customer/Staff Invitations
• Send out customized, electronic Exhibits Pass to
  your customer database
• Include information about the Broadband World
  Forum Asia in a customer newsletter with a link
  to your Exhibits Pass or the event Web site
• Distribute an internal memo to your company
  including information on the Broadband World
  Forum Asia

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Marketing Partners Program

• Web site Recognition
• Include the conference logo or an event banner ad
  with a link on your company Web site
• Include a listing for the Broadband World Forum
  Asia on your companys Web site calendar of
  events
• Include the conference logo or an event banner ad
  on your company Intranet with a link

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Marketing Partners Program

• Public Relations Efforts
• Issue a press release outlining your involvement
  in the Broadband World Forum Asia
• Issue a media invite to your press contacts to
  attend the Broadband World Forum Asia
• Provide the IEC with press contacts so that we
  can issue a press invitation

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Marketing Partners Program

• Marketing Survey
• Complete our marketing survey

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Marketing Partners Program

• In exchange, your company will receive the
  following benefits
• 3 additional rebook points
• 1 additional complimentary full conference
  registration
• Logo recognition as a Marketing Partner on the
  event Web site and during the Keynote thank you
  announcements on-site at the event

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• Attendance Marketing
• and
• Public Relations
• Activities

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Attendance Marketing

• Marketing Collateral Material
• -- Pre-Event Conference/Exhibition Guide
• -- Exhibition Preview (Media Partner)
• -- Exhibition Pass
• -- Program Guide

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Attendance Marketing Activities

• Marketing Collateral Material
• -- E-Mail campaign
• -- Customized electronic exhibit pass
• -- Event web site

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Media and Publications

• Global media partners with specific emphasis on
  the Asian market, ensure multi-channel exposure
  before, during, and after the event
• Advertising in trade journals and high-tech
  publications
• Advertising in regional and local media outlets
• High-tech web sites and on-line newsletters

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Publication Partners

• Benefits
• -- Print ads
• -- Web banners
• -- Dedicated e-mails
• -- Exhibit pass tip-ins
• -- Pre-Show newsletters
• -- Exhibition Preview guide
• -- Daily news coverage / newsletters
• -- Editorial coverage

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Press and Media Relations

• Exhibit PR Opportunities
• -- PR Manual
• -- Pre-Registration for Media and Analysts
• -- Pre-Registered Press and Analyst Lists (6
  weeks prior to event)
• -- Press Conferences
• -- Media/Press Kits
• -- On-Line Media Kits

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Press and Media Relations

• Services for the Press
• -- Press conference schedule
• -- On-Line Media Center
• -- On-line media kit
• -- Electronic news releases
• -- PR contact list
• -- Press access
• -- Press activities

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Associate Sponsors

• Non-financial barter agreements
• Publicize event to membership through multiple
  channels
• Numerous exposure benefits and recognition
  through marketing of event
• A host of complimentary deliverables

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Corporate Registration Program

• Program Benefits
• Group registration package for customers and
  employees
• Access to entire educational program
• Reduced registration fees
• Numerous exposure benefits
• Private customized web and registration pages
• 10-person minimum

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• Thank You
• for
• Attending the

Planning Meeting
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