SoLoMo

1
SoLoMo3 Important Ingredients For Any Mobile
Application

• Gaurav Jaiswal
• Singsys Pte. Ltd.

2
What is SoLoMo?
3
SoLoMo is short for Social-Local-Mobile,
referring to the amalgamation of social, local
and mobile. It represents the growing trend of
targeting consumers based on their current
location and is typically designed to be shared
via social networks.
4
Social
5
What is Social Media?

• Media that allow users to communicate with one
  another is Social. 

6
(No Transcript)
7
Why do marketers like Social Media?

• Word of mouth by friends 83
• Review in magazine of TV 75
• Information on mfgs website 69
• Review by known expert 63
• Consumer review on retailers sites 60
• Consumer review at content sites 52
• Chat rooms 37
• Review by bloggers 30

8
Local
9
What is LBS?

• A location-based service (LBS) is an information
  and entertainment service, accessible with mobile
  devices through the mobile network and utilizing
  the ability to make use of the geographical
  position of the mobile device (GPS)
• -Wikipedia

10
Location-Based Service Users Worldwide Today 1
Billion
60 Of People Who Dont Yet Use LBS ASPIRE To
Use It In The Future
11
Device Support For LBS
12
Geolocation Landscape
13
Mobile
14
Why Mobile?

• Mobile allows you to take your social media on
  the road as you travel, interact and check in
  with others.  You can check out reviews, get
  coupons, find specials, become mayor and
  anything else you can imagine.

15
Mobile Device
Web OS 9
Embedded (any) 14
Blackberry OS 25
Windows 7 35
iOS (iPhone/iPad) 49
Android 70
16
Mobile Opportunities

• Gartner predicts that Mobile apps will deliver
  15.9 billion in expected end-user spending in
  2012
• Drive hardware sales, advertising spending and
  technology innovation.
• Brand companies to increasingly shift their
  marketing budget to the mobile channel
• Brands to experiment with cutting-edge apps to
  capture marketing and sales opportunities.
• Benefits include products stand out from the
  pack, enhance brand image and retain user
  loyalty.

17
Mobile Trends

• Gartners top 10 consumer applications to watch
  in 2012 include
• Location-based services (LBSs). Location is one
  of the main enablers that deliver services to
  users based on their context and Gartner expects
  the total user base of consumer LBSs to reach 1.4
  billion users by 2014.
• Social networking. Mobile social networking is
  the fastest-growing consumer mobile app category
  of the 19 tracked by Gartner. Social network
  platforms are sucking in increasing amounts of
  network traffic.
• Mobile search. Visual search is usually related
  with product search to enable price comparisons
  or to check product information.
• Mobile commerce. Gartner expects the emergence of
  uniquely mobile functions, such as the ability to
  "check in" to a store to alert a retailer that
  you are there, or the ability to add items to a
  shopping cart simply by taking a photo of an item
  or bar code in the physical store.
• Mobile payment. In order to get consumers on
  board, payment solution providers need to address
  ease-of-use for users and ease-of-implementation
  for customers without compromising security.

18
Why SoLoMo?

• Using SoLoMo allows business owners to be within
  3 feet of their consumers, 24 hours a day.  Its
  been said that mobile phones are even more
  addictive than crack, and people risk their lives
  every day to look at them.
• SoLoMo is steadily gaining momentum. This
  intersection of social media, local merchants
  using location-aware technology for advertising
  and mobile device usage (SoLoMo) offers
  opportunities to retailers, marketers and
  consumersand all have something to gain from
  this new trend.
• With SoLoMo, retail deals, coupons and consumer
  events as well as shopping and dining
  opportunities are broadcast to a mobile user from
  a specific retailer based on that user's
  geographic proximity, brand/retailer allegiance
  and shopping/check-in history. The possibilities
  are vast.

19
A Virtuous Circle Of Consumer Usage And Value
Mobile increases time available for social
activity
Social networks give viral capability to local
deals
Mobile enables consumers to engage at the point
of sale
Mobile makes Local more useful
Location features core to most of mobile usage
20
Contact Us via

• info_at_singsys.com
• Phone-65613900