PRESENTATION ON FIXED MOBILE CONVERGENCE - PowerPoint PPT Presentation

1 / 24
About This Presentation
Title:

PRESENTATION ON FIXED MOBILE CONVERGENCE

Description:

... calls, rural applications, lowest prepaid charge of 2.5 cents. ... Where is my cell phone mama.. I want to SMS to God that I have reached safely! GIO Factor ... – PowerPoint PPT presentation

Number of Views:102
Avg rating:3.0/5.0
Slides: 25
Provided by: nkgo
Category:

less

Transcript and Presenter's Notes

Title: PRESENTATION ON FIXED MOBILE CONVERGENCE


1
PRESENTATION ONFIXED MOBILE CONVERGENCE
  • by
  • N K Goyal
  • President, Communications Manufacturing
    Association of India CMAI
  • Chairman Emeritus, Telecom Equipment Manufrs.
    Assn. of India (TEMA)
  • Director, National Fertilizers Ltd. NFL ( Govt.
    of India Undertaking)
  • Chairman, Cogent Telecom Infrastructure Ltd.
  • 6th March, 2008
  • nkgoyals_at_yahoo.co.in 91 98 111 29879

2
  • New situation emerging in India
  • Very rarely in history have we come
    across such a constellation
  • An ascending economic trajectory, rising foreign
    exchange reserves, reducing inflation rates,
    global recognition of technological competence,
    energy of 540 million youth, umbilical
    connectivity's of 20 million people of Indian
    origin abroad, and the interest shown by
    developed countries to invest in our engineers
    and scientists, including in new RD centers.
  • The Governments have been emphasizing economic
    development by ensuring growth rates of eight to
    ten per cent annually, enhancing the welfare of
    farmers and workers and unleashing the creativity
    of entrepreneurs, scientists, engineers. This
    opportunity is being fully utilized to bridge the
    rural-urban divide, using Technology as a tool.
  • Mobile Technology is becoming a boon for India

3
SUCCESS OF TELECOMMUNICATIONS SECTOR
  • Worlds fastest Growing Telecom Market - 8
    Million plus subscriber addition per month
  • Third largest in the world after China and US-
    soon to overtake US
  • 281.62 Mn. Subscribers, Mobile 242.4 Mn.,
    tele-density 24.63
  • Internet Subscribers 9.27 Mn. Internet Mobile
    31.30 Mn. Broadband 3.34 Mn.
  • Fastest sale of a million mobile phones 1 Week
  • Worlds cheapest mobile handset made in India
    US17.2. Reliance plans web enabled phone at 12.
  • Worlds Most affordable color phone made in India
    US27.42

4
Indian Telecom
  • Lowest tariff but highest profitability.
  • Lowest Call Rates in the World at 2-3 US Cents,
    Declining ARPU, even then Rs 275 per month for
    GSM
  • India ranks highest in Mobile monthly Minutes of
    Usages per subscriber in Asia Pacific Region and
    second to USA in the world.500 minutes per month
  • Innovative approach of doing business at lowest
    operation costs.
  • Innovative value added conceptsmissed calls,
    rural applications, lowest prepaid charge of 2.5
    cents.

5
Factors contributing to Mobile growth
  • Difficulty in providing fixed line phones, issues
    relating to right of way, delays in laying of
    cables, maintenance issues etc.
  • Very fast and speedy deployment of mobile telecom
    infrastructures.
  • Declining cost of ownership for mobile
  • Increasing affordability of mobile
  • Wide coverage, greater competition
  • One instrument serving several imaginative works

6
When Wire line was King
We ran inside the house, to receive the call
7
Now Mobile is KING
We run out side the house for better coverage
8
"Blasting" the Building from outside
  • Because of building obstructions, incoming RF
    signals are typically weak. The macro system
    blast the buildings from out side to provides
    maximum power to the handset to enhance building
    penetration ("blasting").
  • The handset also compensate by utilizing maximum
    power. This high power transmission creates
    interference with other cells operating in the
    same spectrum.

The Business is INSIDE so why try and fix it
from OUTSIDE?
9
Mobile Technology Traffic is moving
  • With high mobile subscribers growth Traffic
    moves, in the morning - from one location
    (residential) to another location (Industrial
    Area/ Offices/Malls etc. Back to residential area
    in the evening.

Direction of Erlang Capacity movement
at 8.30 AM
Direction of Erlang Capacity movement at 8.30 PM
Residential Erlang Capacity Peak ( 8 PM-8 AM)
Industry / Offices Erlang Capacity Peak (8 AM -
8PM)
10
How will enterprise customers use voice?
An opportunity to offer fixed to mobile
conversion services
Source Infonetics Research (Enterprise
Telephony Market Share and Forecasts 1 Mar.
06), Nokia
11
MOBILE PENETRATION - WESTERN EUROPE
12
Fixed to Mobile Substitution is a Huge
Opportunity - Case Study Germany
13
In building solutions
  • Inspite of 70 in building use and only 30 out
    side use operators using one single solution for
    all. The system blasts the buildings from out
    side to provides maximum power to the handset to
    enhance building penetration ("blasting"). This
    creates more radiation and needing more towers.
  • The handset also compensate by utilizing maximum
    power. This high power transmission creates
    interference with other cells operating in the
    same spectrum.
  • Separation of outdoor and indoor spectrum.That
    also means employment to hundreds of SMEs and
    better spectrum management.

14
Technical Solution
  • Separating 6.2 MHz into Indoor Outdoor Spectrum
    GSM operators to use only 5.4 MHz for out door
  • Dedicated 0.8 MHz for Indoor use.
  • The outdoor spectrum of 5.4 MHz to be used for
    serving outdoor customers indoor spectrum of
    0.8 MHz would be used for serving indoor users.
  • This 0.8Mhz of spectrum can be used repeatedly
    without any cell planning in all buildings
    simultaneously with low power.

15
Cable TV Wi-Fi Another time tested example
  • There used to be TV antenna on top of each house
    till late 80s -
  • The quality of reception was poor with lots of
    reflections, static lines.
  • All this changed when Cable TV operators wired
    each every house.
  • Mobile operators will have to wire all
    apartments, office blocks, commercial public
    areas.
  • Wi Fi
  • Another Example where Spectrum is being
  • re used in the same building, by many
  • different users

16
FEMTO CELLS
  • Femtocells is emerging as a way to increase voice
    coverage in the home, Ubiquisys, picochip and
    other start-ups in the femtocell sector focus on
    the technology's ability to boost 3G signals in
    the home, thus enabling mobile broadband and data
    services.
  • T-Mobile is conducting femtocell trials in
    Netherlands, Germany and the U.K. with NEC and
    Nokia Siemens Networks as partners in the trials.
  • T-Mobile USA provides Hotspot_at_Home users with
    either a Linksys or D-Link router that acts as a
    standalone wireless hub for in the home. Once
    set-up, calls will automatically route over the
    WiFi network when available (either at home or
    when close to another T-Mobile hotspot) and will
    seamlessly hand off to T-Mobile's network when
    out of WiFi range.

17
Way forward
  • WIFI for indoor use is licensed as a separate
    category. Likewise to provide in building
    solutions, separate licenses/permission for In
    building wireless services with Low Power,
    should be issued. This will also result in huge
    self employment opportunities as large number of
    service provids can come up throughout the
    country.
  • This is an International practice and countries
    like UK, Sweden, Switzerland have issued
    separate licenses for INDOOR purposes.
  • TRAI has also recommended this.

18
CONCERNS FOR PUBLIC SAFETY
  • Changing Skylines.Telecom towers hardly visible
    in advanced countries.need for environmental
    friendly decorative towers in India.
  • Towerssafety guidelines non existent for safe
    use and regular verifications audit.

19
Typical Tower Jungle scene in Delhi
Scene of an European City Even Shanghai does not
have tower jungle.
20
Concerns for public safety
  • Radiations - Ultrasound, Invertors, X-ray,
    Mobile devices, Towers.BUT no advice on
    prevention or protection.
  • Over exposure, Media cloning makes all channels
    look the same with everything on earth as
    BREAKING NEWS.tiring experience.
  • Intrusion in privacy, data theft, increasing
    spam, virus, Email SMS with wrong identity.
  • Hello tunes and incriminating use in public
    places on several occasions irritating
  • Increasing use by antisocial elements, sting
    operations.

21
Leaders Recommend India
  • Arun Sarin, Vodafone says.
  • I am getting a taste of how they do business in
    India. My team studying secret of low cost
    business model
  • In UK average call costs 15 cents and in India
    only 2 cents. Margin remains 40. Low cost labour
    is hardly one third. The other two third is just
    how they do business.
  • India has innovative approach to delivery,
    services and distribution systems.
  • India more open in telecom. In China they own
    just 3 balance Govt., but in India up to 74
    and balance with private parties.

22
Leaders recommend India
  • We see in India telecom companies doing 30 plus
    margin on 8 monthly revenue. There is no place
    in the world where wireless fetch these kinds of
    numbers.
  • What India has shown on the wireless side is
    significant to the whole world.
  • India is platform for Asia. Its a billion people
    under one regulatory environment, you can come
    here and scale and then leverage that grow into
    Asia.
  • Randall Stephenson, Chairman CEO, ATT at
    New Delhi Press Interview 1July, 2007(Mint)

23
Where is my cell phone mama..

I want to SMS to God that I have reached safely!
24
GIO Factor
  • GIO means Live Long
  • providing
  • Great Indian Opportunity
Write a Comment
User Comments (0)
About PowerShow.com