FUTURE TRENDS IN eLEARNING:

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FUTURE TRENDS IN e-LEARNING MEASURING
THE ROI
Kimo Kippen VP, Worldwide Learning
Resources Marriott International October 16, 2002
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MARRIOTT INTERNATIONAL A
Snapshot

• Root beer stand to leading worldwide
  hospitality company
• 75th anniversary
• 2,600 operating units
• 65 countries
• 20 billion in system-wide sales
• Approximately 144,000 associates
• Named to list of top 50 companies for
  minorities by Fortune magazine for the 5th
  year
• Named to the list of top 100 best companies to
  work for
• 2002 Fortune All Star - 1 in industry sector
• See www.marriott.com for more information

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FUTURE TRENDS

• Tough times ahead
• Blended learning solutions work best
• Ticket to entry - business case - focus on
  metrics and ROI
• Great leadership differentiates

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IMPLEMENTATION

• What we learned
• Its not a silver bullet
• Avoid converting already successful programs
• Infrastructure/systems and organizational
  readiness matter
• Respect the culture (organization)
• Case Renaissance - Savvy Service -
  Residence Inn - Service So Memorable - The
  Ritz Carlton - Basics