AMERICAN MARKETING ASSOCIATION STUDENT CHAPTER

1
AMERICAN MARKETING ASSOCIATIONSTUDENT CHAPTER

• UNIVERSITY OF MISSOURI-ST. LOUIS
• COLLEGE OF BUSINESS ADMINISTRATION
• 2005-2006

2
AMERICAN MARKETING ASSOCIATION

• Mission Statement
• The American Marketing Association is an
  international professional organization for
  people involved in the practice, study and
  teaching of marketing.

3
AMERICAN MARKETING ASSOCIATION

• Our principal roles are
• To always understand and satisfy the needs of
  marketers so as to provide them with products and
  services that will help them be better marketers.
  
• To empower marketers through information,
  education, relationships and resources that will
  enrich their professional development and
  careers.
• To advance the thought, application and ethical
  practice of marketing.
• To always understand and satisfy the needs of
  marketers so as to provide them with products and
  services that will help them be better marketers.

4
AMERICAN MARKETING ASSOCIATION

• Collegiate Member Benefits

Benefits of membership provide you with
opportunities for practical experience (think
resume!) as well as access to industry knowledge
and insight. The best marketers use every
advantage, and you want to start your career with
every advantage, too. Find out how with AMAs
collegiate membership.
5
Collegiate Member Benefits

• 1. Everyday Resources
• As an AMA collegiate member, you gain access
  to everyday resources that can help you in the
  classroom and beyond such as
• Marketing News
• AMA Collegiate Members receive eight print
  issues annually, and can access all 26 issues
  and archives online.

6
Collegiate Member BenefitsEveryday Resources

• Collegiate Connection
• This quarterly newsletter features articles from
  recent college graduates, industry updates,
  career development information, and chapter
  management articles and tips. 

7
Collegiate Member Benefits

• 2. Education and Networking
• Being an AMA member
• means joining a network of
• nearly 13,000 collegiate
• and 25,000 professional
• marketers.

8
Collegiate Member BenefitsEducation and
Networking

• International Collegiate Conference.
• Over 1,000 of the best and brightest
  undergraduate marketing students gather for three
  days of learning, networking, and fun at this
  annual event for AMA collegiate members only. 
  Chapters and individuals can earn
  recognition, hear presentations from a range of
  marketing experts, participate in leadership
  training and networking events, and gain valuable
  career information.

9
Collegiate Member BenefitsEducation and
Networking

• AMA Conferences Seminars 
• The AMA offers a yearlong series of over 30
  specialty conferences, bootcamps, workshops, and
  hot-topic seminars.  Collegiate members can
  attend at a discounted rate.
• AMA Member roster 
• Network with professionals in your local area or
  across the continent by searching the online AMA
  professional member roster.

10
Collegiate Member Benefits

• 3. Experience
• Leadership Opportunities 
• Participating in your local collegiate and
  professional chapters is a unique opportunity to
  manage finances, people, projects, and deadlines
  - the skills you'll need as a marketing
  professional.  Have fun while enhancing your
  resume.
• Case Competition. 
• Gain real-world marketing experience and the
  chance for recognition from industry leaders in
  this exciting annual contest.  Chapter teams
  tackle a marketing challenge from a corporate
  sponsor and are rewarded for the best ideas,
  research, and plans.

11
Collegiate Member Benefits

• 4. Recognition
• Annual Chapter Awards 
• This prestigious program recognizes outstanding
  collegiate chapters and faculty advisors for
  their work and service.
• Alpha Mu Alpha 
• Individuals from colleges and universities with
  an active AMA Collegiate Chapter are eligible for
  this honorary society, which recognizes marketing
  students for academic excellence.

12
Collegiate Member Benefits

• 5. Savings
• AMA Publications 
• Save up to 45 on subscriptions to AMA
  magazines, journals, and books.  You'll get in
  depth insights and learn the newest developments
  in a range of specialized areas.
• Marketing Management
• Marketing Research
• Marketing Health Services
• Journal of Marketing
• Journal of Marketing Research
• Journal of International Marketing
• Journal of Public Policy Marketing

13
Collegiate Member BenefitsSavings

• Bridge Membership. 
• Transition from collegiate to professional
  membership after graduation as a Bridge member
  and save more than 50 for up to three years.

14
Marketing Makes It Happen.