High School Football Game Of The Week

1
(No Transcript)
2
Presenting
Clevelands Smooth Jazz 107.3The WaveOur
Audience Is A Marketers Dream!
3
Our Format Is Unique In The Market

• This Fall, The Wave will celebrate 20 years of
  playing Smooth Jazz consistently, and
  exclusively, to listeners throughout Northeastern
  Ohio.
• Each week, The Wave reaches out to over 270,000
  listeners, appealing equally to both men and
  women.
  
• Our audience is 53 female, about the same as the
  market.
  
• Source Arbitron, Fall 2006, TSA
• The Wave offers its advertisers the only
  ethnically-diverse audience in the Cleveland
  market, reflective of the multi-cultural consumer
  base of most major metropolitan areas.

4
Our Format Is Unique In The Market

• Our music is very compatible with the workplace
  environment so our at-work listening is high.
  
• The Wave ranks among the top 4 stations for
  A35-64 who listen while at work (M-F, 9am-5pm).
  
• Source Arbitron Fall 2006

5
Our Format Is Unique In The Market

• The Wave features both instrumentals
  and vocals, with artists like
  
• Alicia Keys
• George Benson
• Norah Jones
• Beyonce
• Dave Koz
• Sade
• Steely Dan
• Mariah Carey

6
Locally Owned

• In an age of consolidation and publicly-traded,
  mega-conglomerate broadcasting companies, The
  Waves parent company, Elyria-Lorain Broadcasting
  Company, remains one of the few locally-owned
  broadcast groups in the country.
• Founded in 1948 with flagship stations WEOL-AM
  WEOL-FM, ELB is headquartered in Elyria. Over
  the years, WEOL-FM transitioned into WNWV-FM The
  Wave.

7
Is Being Locally Owned Important?

• We think so. The hallmark of radio has
  traditionally been localism a concept that has
  unfortunately been obscured in recent years.
  
• We are and always have been committed to the
  communities we serve. All decisions regarding
  programming, events and promotions are made by
  people who live here in the community.
• Our primary concern is always what will most
  benefit our listeners in the community, not what
  is best for share holders.
  

8
Our Audience Is A Marketers
Dream

• 84 of our listeners are over the age of 35, and
  the vast majority of these (75) are aged 35-64
  by and large the Baby Boomer generation.
  
• Source Arbitron Fall 2006
• Baby Boomers, a massive generation born between
  1946 and 1965, have driven every significant
  cultural and marketing trend for 50 years.
  
• Source BusinessWeek, October 24, 2005
• 33 of Baby Boomers have household incomes
  exceeding 75,000 per year and account for 49 of
  all affluent U.S. households.
  
• Source Roper Reports as published in Restaurant
  Business, 2005
  

9
Our Audience Is A Marketers
Dream

• Almost 27 of Baby Boomers are minorities.
• Source MetLife Mature Market Institute, 2005
• The average Baby Boomer is about 45 years old
  51 are female and 49 are male.
  
• Source MetLife Mature Market Institute, 2005
• Boomer households spend 13 more than the
  national average on womens apparel, and 11 more
  on mens.
  
• Source MetLife Mature Market Institute, 2006

10
Our Audience Is
A Marketers Dream
Source BusinessWeek, Oct 24, 2005
11
Do You Know Any Baby Boomers (A35-64)?Re-winding
not winding down!

• Jim Brickman
• Demi Moore
• Meg Ryan
• Danny Glover
• Steven Spielberg
• Jimmy Buffet
• Paula Deen
• Mark Nolan
• David Letterman
• James Taylor
• Bonnie Raitt
• George Foreman
• Tom Cruise
• Magic Johnson
• Sandra Bullock

• Meryl Streep
• Bill Murray
• Oprah Winfrey
• Tommy Hilfiger
• Sting
• Tim Allen
• Christie Brinkley
• Jerry Seinfeld
• Denzel Washington
• Madonna
• Drew Carey
• Sade
• Bono

Wayne Gretzky Jim Donovan Eddie Murphy Barak Ob
ama Isiah Thomas Paula Abdul Jon Bon Jovi Sher
yl Crow Patrick Ewing Johnny Depp Michael Jorda
n Mike Myers Brad Pitt Tracy Chapman Martin La
wrence Jimmy Smits
12
Our Audience IsA Marketers Dream!

• Adults 35-64 make up 63 of The Waves total
  audience (Cume) and 70 of our Average Quarter
  Hour listenership.
  
• Proportionately, The Waves audience of this
  valued demographic over-delivers the market by
  29, both in total audience and Average Quarter
  Hour.
• Source Arbitron Fall 2006, TSA

13
Our Audience IsA Marketers Dream!

• In Northeast Ohio, Adults 35-64 represent
• 64 of all white collar workers
• 66 of all college graduates
• 63 of all college grads with a post-graduate
  degree
  
• 66 of all households with an annual income of
  75,000
  
• 64 of all households whose owned home is valued
  at 150,000
  
• 58 of all households whose owned home is valued
  at 250,000
  
• Source Cleveland Scarborough, Mar Aug 2006, DMA

14
The Waves Adult 35-64 Audience Includes

• 49,336 adults with a household income of
  75,000
  
• Included in the above are 17,300
  African-Americans, proportionately above the
  market average
  
• 49,026 homeowners whose home is valued at
  150,000 and 21,052 homeowners whose home is
  valued at 250,000 the latter is
  proportionately above the market average
• 74,426 white collar workers proportionately
  above the market average
  

15
The Waves Adult 35-64 Audience Includes

• 26,790 adults who make purchasing decisions for
  their employer companies
  
• 82,282 adults living in Households where 2 or
  more persons are employed proportionately above
  the market average
  
• 74,426 adults who describe their occupation as
  management, business, financial, professional or
  sales proportionately above the market average
  

16
The Waves Adult 35-64 Audience Includes

• 47,364 adults who have earned a 4-year college
  degree or better proportionately above the
  market average
  
• Included in the above are 15,900
  African-Americans, also proportionately above the
  market average.
  
• 43,236 adults who spent 3,000 or more on home
  improvements in the past year proportionately
  above the market average
  
• Source Cleveland Scarborough, Mar Aug 2006,
  DMA Arbitron Maximier Fall 2006
  

17
The Waves Adult 35-64 Audience Has Enormous
Spending Power

• The Waves Adult 35-64 audience has the potential
  to spend 2.9 Billion annually in Metro area
  retail stores. Some examples by retail category
  are as follows
• New car dealers 580 Million annually
• Motor Vehicle Dealers/Parts/Tires 680 Million
  annually
  
• Home Furnishings/Electronic/Appliance 156
  Million annually
  
• Clothing Clothing Accessories 126 Million
  annually
  
• Health/Personal Care Stores 281 Million
  annually
  
• Home Centers 28 Million annually
• Furniture Stores 53 Million annually
• Full-Service Restaurant Sales 121 Million
  annually
  
• Source Retail Spending Power, Arbitron Fall
  2006
  

18
An Exclusive Audience

• Due to The Waves exclusive format, we dont
  share our listener base with other stations to
  the extent that most others do. In other words,
  our listeners cannot be easily reached on other
  stations. For example
• WGAR misses 92 of our A35-64 listeners
• WQAL misses 89 of our A35-64 listeners
• WMVX misses 87 of our A35-64 listeners
• WZAK misses 58 of our A35-64 listeners
• WTAM misses 86 of our A35-64 listeners
• WMJI misses 77 of our A35-64 listeners
• WDOK misses 76 of our A35-64 listeners
• On average, an ad campaign elsewhere will
  miss 81 of our 35-64 audience thats
  nearly 140,000 A35-64!
  
• Source Arbitron Fall 2006

19
The Voices of The Wave
Mark Ribbins Middays, M-F 10am2pm
Mark has been our Midday host for nearly 7 years,
and has been involved in broadcasting in
Cleveland for 22 years. I'm a hometown guy, and
I think that Cleveland is really one of the
greatest places in the world to live.
Richard Greer Afternoon Drive, M-F
2-6pm Ever since I was a child in New York, I wa
nted to be a disc jockey.  After years of playing
live music and a wide assortment of careers, in
1987 my dream came true. I've had the honor of
meeting just about all the smooth jazz artists we
play and many of our great listeners.  Life is
good.
Michelle Chase Evenings, M-F 7pm-12mid
I've been on-air since 1978. I love The WAVE,
and making sure your night time is a pleasant
one. This is the place you come to kick back. You
won't hear about the problems of the day while
I'm taking care of the music.
Tom Murphy Morning Drive, M-F
530-10am Sat 6-10am Tom has been "smoothing
out" your mornings since 1996 with the most
music, traffic, news and weather.  Tom also hosts
a Countdown Show Saturday mornings at 9am.
20
THE WAVES PROGRAM DIRECTOR
Bernie Kimble Bernie truly has a passion for
Smooth Jazz, and has been programming The Wave
for 16 years. And he might just be the most
stations most recognizable face, as over the
years he has attended hundreds of our events and
appearances.
21
The Waves Features Opportunities

• Loyal Listener Club members receive an e-mail
  newsletter every two weeks with concert updates,
  WAVE Event information and special offers.
  
• Trip A Day Getaway For Two for over 8 years,
  listeners have stayed tuned awaiting their chance
  to win this daily contest. To date, we have
  given away well over 3000 trips to our loyal
  listeners!

22
The Waves Many Features
Opportunities Include

• Sponsorship Opportunities
• News, Traffic, Weather and the Dow Jones Report
• Summer Jazz on the Vine Concert Series at Debonne
  Vineyards
  
• The Countdown Show with Tom Murphy
• Saturdays, 9-10am
• North Coast Conversation with Bruce Van Dyke
• Sundays, 630-7am
• Sunday Sound Scapes with Richard Greer
• Sundays, 7-9am
• The Dave Koz Radio Show
• Sundays, 9-11am
• Cleveland After Dark
• Legends of Jazz with Ramsey Lewis
• Sundays, 10pm-12mid

23
The Waves Many Features
Opportunities Include

• Sponsorship Opportunities
• Smooth Jazz Sunday Brunches
• Dream Sets
• Cleveland After Dark
• Extended Set Weekends

24
The Waves Many Features
Opportunities Include

• Internet Streaming
• Your own feature page on www.wnwv.com
• We can accommodate 60s, 30s, 15s and 10s
• Guaranteed 1st Position in the break
• Isolated Commercial Position (Solo) weekdays
  from 10am to 5pm ideal for informational spots
  

25
Coverage Map

• Cleveland
• Akron
• Canton
• Sandusky
• Lorain
• Ashland
• Wooster
• Parma
• Solon
• Avon Lake
• Beachwood
• New London
• Mentor
• Vermillion
• Elyria
• and more!

26
Considering the Attitudes, Lifestyles and
Spending Power of Baby Boomers Our Audience
Is A Marketers Dream!
Can we put our audience to work for you?
Thank you!