Best Being Successful In The Coffee Shop Business

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Best Being Successful In The Coffee Shop
Business

• The large number of daily coffee drinkers makes
  the coffee industry incredibly profitable. You
  can find money-making opportunities surrounding
  this caffeinated beverage virtually everywhere.
  Whether you start a coffee shop, do mobile
  espresso catering, open a coffee drink
  drive-through or sell coffee gift baskets through
  mail order, there are customers who want to buy
  what you sell.
• If you love coffee, you can most likely find a
  lucrative Coffee Franchise Opportunities that
  will fit your start-up capital and your
  lifestyle.
• You can start with a mobile service, upgrade to a
  kiosk or invest in a high-traffic storefront. In
  addition, you can partner with other companies to
  cut your expenses and grow your profits - such as
  event planning businesses, catering services or
  hotels. No matter what type of coffee business
  you decide to start, free samples are always a
  good way to get your business name out there and
  get your foot in the door with prospective
  customers.
• With a café, you can entice new customers with
  special events that feature local photographers,
  painters or musicians. You can often provide this
  "entertainment" for free, as these artists
  welcome the opportunity to promote their own
  talents.
• In addition to the traditional advertising
  opportunities you have in the yellow pages, local
  newspapers and radio stations, you can print
  low-cost coupons to bring in new customers.
• Hold monthly drawings for a "free coffee drink"
  to get customers to give you their contact
  information so you can build a mailing list.
  Another simple technique is to offer discount
  coffee cards ("Buy 8, get one free") to encourage
  people to become regular customers.

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  Delivering free coffee to a radio station is
  another inexpensive way to get your business name
  out there - in front of lots of people.
  Submitting a press release is a great example -
  the media will promote you for free if you send
  them a great news story about your business. This
  could be as simple is having your friend write a
  review about your "Café Opening" and sending it
  to your local paper.
• So how do you actually starting your own coffee
  shop?
• 1. Learn your business - different coffee
  flavors, the various ways of preparing coffee,
  caffeinated beverage trends and new and different
  coffee products. Your knowledge will help your
  business stay competitive and profitable. Get an
  inexpensive start-up guide on how to start a
  coffee shop or interview a coffee shop owner who
  can give you first-hand advice.
• 2. Discover who your customers are. Obviously,
  they are most likely caffeine addicts - but what
  else do they want, and what are they willing to
  pay for it? (i.e. social atmosphere, relaxing
  work space, fast drive-through service, healthy
  meals, late-night hours) When you can create a
  unique café that offers value to the community,
  you'll find it much easier to win over customers.
• 3. Find out which licenses or permits you need
  from your local government office. Talk with an
  accountant, insurance agent and banker (you can
  get referrals from other local business owners or
  friends) to get helpful tips on financing, tax
  issues, insurance and business management that
  will save you time, money and hassles down the
  road.
• Get Started!
• Coffee is generically everywhere. People will pay
  for something a little different. Use your
  creativity to design a truly unique coffee
  service or café environment, and you'll find that
  customers come flocking to your door. Businesses
  that provide coffee products or services can
  flourish even in a down economy, so if you want
  to start your business - go for it!