Geo-targeted mobile coupons

1
Increase Sales with Mobile Coupons!
Go Green, Increase Redemption, Simplify
Geo-targeted mobile coupons Mobideals can be
easily changed to fit your businesses needs. (Up
to 4 times per month)) Competitive advantage is
promotional platform of the CW Twin Cities Use of
on-air promotional campaign driving customers to
register. (Logo inclusion) Mobideals
is a price conscious and considerably cheaper
program than direct mail.
2
How It Works

• Consumers can access Mobideals
• By texting in the keyword mobideals to 46246,
  they are then sent a bounce-back text message
  with a link to the mobideals WAP site
• Viewers can also visit mobideals directly
  through the browser on their mobile device
• Viewers can also download a mobideals icon on
  their phone (available for iPhone, Blackberry,
  Android, Palm and Windows phones)

3
How It Works User Experience
On the home page, registered visitors simply
enter their mobile phone number to access the
offers
Visitors who have not yet registered can register
very quickly by entering their mobile phone
number, their name, and their zip code
4
How It Works User Experience
Once a visitor is logged in, he/she has the
option of using their current location
(geo-locate using GPS in phone), or entering a
specific zip code to locate nearby advertisers
and offers. Visitors can also set how large or
small a radius they wish to search for deals.
5
How It Works
Link from thecwtc.com brings end-user to
Mobideals information and registration.
6
How It Works User Experience

• Search results are listed in Categories
• Categories show the number of offers
• View ALL offers with the bottom link
• Change ZIP code search at bottom of page

7
How It Works User Experience

• Selecting a Category shows list of offers
  starting with closest
• Listings show offers and distance
• Expand search radius with easy click on the
  bottom link

8
How It Works User Experience

• By clicking on a specific listing, the consumer
  can view the advertisers offer page with more
  information.
• The offer page can include
• Address with directions link
• Phone number with dial now capability
• Coupon terms
• Promo code or 2D bar code
• Business url, ratings, blog
• Link to TV commercial

9
How It Works Advertiser Management
MobiDeals gives advertisers the ability to
change their offers up to 4 times per month, and
The CW Twin Cities will provide reports to show
activity.
10
Offer Tips
What is considered a good offer? Of course,
nothing beats FREE! It can surely help to
persuade current customers to try new products as
well as draw in new customers. Consider offering
a Buy One - Get One FREE coupon. Avoid
offering percentage discounts percentage offers
are not perceived to be as strong as dollar-off
coupons. Offering 5 OFF Any Purchase Of 20 or
More, for example, is stronger than offering 10
or 20. Set an expiration date which allows
customers adequate time to take advantage of your
offers while still providing a time limit.
Remember that you can change your offer up to 4
times per month. If you find an offer that drives
lots of traffic, do not be afraid to tweak and
repeat it! Avoid excessive disclaimers and
negative limitation notes.
11
9 Month Free Trial Offer

• If you sign up for Mobideals, we will provide the
  first 9 months for free with a cash commitment
  for additional 3 months. So it ends up being a
  12 month partnership.
• If your offer fails to drive sales after 8
  months, you have the right to cancel the cash
  portion. No strings attached. Your window for
  cancelling is between day 240 and 270.
• We want this to be a new successful risk free
  opportunity to bring sales to your business. If
  it does your happy and were happy. So, What do
  you have to lose?

______________________________ ________
Signature of Approval Date
12
Pricing Structure For 12 months
0 Per Month first 9 months 200 Per Month Flat
Fee for months 10-12 Upgrades Available (mark X
for additional options) ____ Sole Banner Ad on
Category Listing Page 100/month ____ Rotating
Banner Ad on Category Listing Page 50/month (up
to 3) ____ Placement in Top 3 spots on Category
page 50/month (up to 3) ____ Additional
Category Listings 25/month ____ Additional
Locations 25/month ____ Add Mobile Web Page
(additional information) 25/month
______________________________ ________
Signature of Approval Date