Killer Marketing & Distribution Strategies for Your App

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Killer Marketing Distribution Strategies for
Your App
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Introduction
If you are a business owner in the contemporary
setup, you appreciate how stiff the competition
is. The world is now a global village and this
translates into stiffer competition. With the
advent of internet marketing, more businesses are
now online and to stay ahead of the pack you have
to think outside the box. This is where a mobile
app comes in handy.
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Increasing Dominance of Mobile Internet Traffic
Google has indicated that mobile internet traffic
has surpassed desktop traffic. The SimilarWebs
State of Mobile Web US 2015 report says, that
over 56 of all internet traffic is now mobile.
Better still, there are over 2.1 billion
smartphone users, which highlights the importance
of mobile for business marketing. 62 of
smartphone users have made a purchase online over
the last 6 months.
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• Dear Readers, My apologies for the interruption
• W2S Solutions have published few more topics,
  hope it will be helpful to you
• 5 Inbound Marketing Strategies That Can Draw Your
  Customers Like Bees
• 4 Tips for Automating Workflow
• A Blueprint for Disruptive Thinking
• Mobile App Development Trends to Look Out for in
  2017
• How to hire a Chief Technology Officer for your
  business?
• The Ultimate List of The Best Mobile APP
  Development Tools Infographics
• How to Boost Business ROI with iPhone App
  development
• Tips to Develop iPhone Apps
• Things to Consider Before Hiring an App Developer

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Leveraging Mobile to Optimize Your Business
Mobile apps are all the rage in internet
marketing. With an app, you are able to
capitalize on the internet technology to boost
your business. These apps guarantee more traffic
to your website through increased immediacy. With
a mobile app, it is easier to engage with the
target audience, cut cost of operations and get
more comprehensive consumer insight. However,
there is a catch when using a mobile app for your
business. A Google Report showed that 25 of all
installed apps never get used. 26 of these
installed apps are abandoned after the 1st use.
The question then becomes though the app is well
developed by Android and iPhone apps Development
Company, how do you market your app to avoid the
same fate?
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Below are some crucial marketing strategies to
ensure your app meets its objectives

• Learn and understand your target audience

Make sure you know who is you target customer and
create content that is aimed at their
preferences. Make sure the app design and content
aptly fulfils the needs of your target
demographic.
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• Learn and understand your target audience Make
  sure you know who is you target customer and
  create content that is aimed at their
  preferences. Make sure the app design and content
  aptly fulfils the needs of your target
  demographic.
• Find your niche Now that you understand the
  target audiences, make sure your app stands out
  by adding features that are unique and which are
  specifically built to engage your target
  audience.
• Build a killer website Your app should
  complement your equally good website.
• Optimize for app stores Make sure your app is
  app-store ready by including relevant keywords in
  the title and description. This means your app
  comes up on top of every search by users in any
  app store.

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• Stand out When marketing, make sure you stand
  out from the crowd. Capture the interest of your
  target audience in order to inspire them to
  download and share the app. The idea is to
  leverage word of mouth and help your app grow
  naturally.
• Leverage social media Over 2.5 billion people
  are on social media and there is every reason to
  ensure your app is highly visible. To do this,
  include social sharing icons on your app because
  this is the easiest call to action (CTA) users
  will heed to.
• Captivate early adopters By releasing early and
  repeatedly, you will create visibility to a core
  group of users called early adopters. This means
  a basic form of your app can be used if all the
  core features are available as you continue
  building on the rest of the framework.

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