Social Media and Alumni Relations

1
Social Media and Alumni Relations

• Indiana University Alumni Association
• Executive Council
• Fall 2009

2
Social Media Weve built this spaceship..

• Were at the dawn of a new technology, Walker
  told me, referring not simply to Google but also
  to the many different ways we now interact
  online.
• And when people try to come up with the best
  metaphors to describe it, all the metaphors run
  out. Weve built this spaceship, but we really
  dont know where it will take us.
• Kent Walker General Council Google
• Jeffery Rosen - Times Topics Google Inc.

3
Social Media Relevant categories

• Communication
• Blogs, Social Networking, Social Network
  Aggregation
• User Generated Content
• Photo Sharing, Video Sharing, Livecasting, Audio
  and Music Sharing
• Entertainment and Interactive engagement
• Virtual Worlds, Online gaming, Game sharing
• Social Media Monitoring
• Compete Compete Inc
• Google Insights for search Google

4
Social Media Why is social media important to
Alumni Relations?

• Keeping alumni engaged and in contact
• Alumni have overabundance of media options
• Postal Mail effectiveness is diminishing
• E-mail addresses for alumni change frequently
• New Social networks emerge daily

5
Social Media A changing global construct

• Alumni Associations compete with a plethora of
  engaging content
• Social and sporting events compete with bulging
  inboxes and streams of news headlines
• Alumni Associations and Universities cannot
  create enough pertinent and engaging content
• There ARE ways to make our message more relevant
  to alumni
• Strategies to facilitate our message amidst
  outside channels
• Engaging alumni without constant pressure to
  create original content

6
Social MediaHow do we stand with our peers?

• Alumni Associations with similar demographics use
  social media in a variety of ways.
• Current efforts are somewhat haphazard
• Online directories are unexciting, difficulty to
  navigate
• E-mail accounts arent easy to auto-forward
• Social networking applications are shallow and
  cant compete with the likes of Facebook and
  MySpace
• Social networking groups on commons platforms
  arent well maintained and updated

7
Social MediaHow do we stand with our peers?
8
Social MediaWhere do we go from here?

• Proprietary in-house solutions cannot compete
  with popular voluntary services
• University affiliation and connecting alumni with
  shared interests will help to maintain engagement
• Small groups can have tighter affiliation and are
  easier to engage
• Moderators play an important rolls in keeping a
  group active
• Genuine communities need shared leadership with
  engaged members
• User generated content encourages long lasting
  engagement
• Social media efforts requires constant effort and
  tending
• IUAA can operate as a portal
• Engage with research on socio demographics for
  all alumni
• Identify, engage and involve through
  understanding and knowledge of our alumni

9
Social MediaA portal prototype

• Bring together the best of existing technologies
  in conjunction with the IUAA member directory
• IU email
• Alumni member directory
• Facebook group updates and newsfeeds
• Event calendars
• Second Life account creation and location
  bookmarks
• LinkedIn updates
• Flickr image feeds
• RSS feed choices for campus news updates, sports
  scores etc.

10
Social MediaA portal prototype The walled
garden
11
Social MediaLets explore IUAA

• Alumni.indiana.edu/MyIUAA
• Second Life
• Web TV
• IU Online Directory

12
Related Documents

• Marketing plan
• Location or contact name/phone
• Budget
• Location or contact name/phone
• Post-mortem
• Location or contact name/phone
• Submit questions
• Location or contact name/phone

13
Addendum Average Stay
14
Addendem Unique Visitors
15
Addendum Velocity