Leaflet Distribution Planning

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Leaflet Distribution PlanningPresented By-
Daniel Bibby
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Table Of Content

• Introduction
• UK Leaflets Distribution Limited
• Leaflet Distribution Planning
• Contact Us!

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Introduction

• We discovered that time and time again a lot of
  businesses have thousands of leaflets still sat
  in boxes at the office which are either now out
  of date or have no action plan to be distributed
  to potential clients.
• Others have commented that their return and
  generated sales / enquiries from their leaflets
  has been little to none.

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UK Leaflet Distribution Limited

• UK Leaflet Distribution Ltd. distributes the
  flyers, leaflets, magazines and brochures at the
  right place and at the right time.
• We also provide the designing and printing
  services in your budget.
• Please contact us for further information!

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Leaflet Distribution Planning

• Tips of leaflet distribution Planning-
• Understand your target audience
• Hand out leaflets in the street
• Post or email your customers
• Place inside packaged orders
• Be a leaflet insert
• Collaborate with complimentary businesses
• Support / Sponsor an event
• Door to door

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Leaflet Distribution Planning

• Understand your target audience-
• Know who your target audience are in regard to
  age, sex, and ethnicity. Learn where they
  socialize, work, shop, live, visit and what they
  read, watch and listen to.
• You can begin to concentrate distribution efforts
  from this information.

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Leaflet Distribution Planning

• Hand out leaflets in the street-
• If your target audience are found out and about
  in the town consider handing leaflets to passers
  by.
• Check with local authorities first about any
  by-laws in place for the areas you wish to
  distribute.
• This method often receives avoidance by passers
  by, so consider screening the people you hand
  leaflets to first or talking to individuals one
  to one before handing them a leaflet to gauge
  interest. 

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Leaflet Distribution Planning

• Post or email your customers-
• An obvious method is to post or email your
  leaflet out to all your existing customers.
• This could be a one off occurrence or part of a
  regular newsletter, either way make sure you
  understand all your obligations in regard to the
  Data Protect Act and the EU Privacy Regulations.

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Leaflet Distribution Planning

• Place inside packaged orders-
• If you run an online shop or post out goods to
  customers place a leaflet inside the packed
  order. You could apply this same method to
  customers shopping in store.
• You may want to produce specific leaflets for
  this purpose, such as latest sales / discount
  voucher towards next order or a leaflet to raise
  brand awareness further.

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Leaflet Distribution Planning

• Be a leaflet insert-
• Have your leaflets inserted into an established
  publication that is already distributed across
  your target area.
• Newsletters, local magazines and directories may
  offer this service at a cost.

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Leaflet Distribution Planning

• Collaborate with complimentary businesses-
• Find complimentary businesses to help distribute
  your leaflets either through their own
  distribution plans or if they have a high street
  shop, perhaps inside carrier bags or on the
  counter at the tills. 
• Ask shop owners who your target audience often
  visit to display small stacks of leaflets at the
  tills or checkout.
• Ask shop owners who your target audience often
  visit to display small stacks of leaflets at the
  tills or checkout.

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Leaflet Distribution Planning

• Support / Sponsor an event-
• By sponsoring or supporting an event such as a
  village fete, fundraising ball, music event,
  charity dinner, school production, local football
  tournament, sporting event you might be able to
  negotiate the opportunity to distribute your
  leaflets to all those attending whether through
  hand to hand delivery or a display table

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Leaflet Distribution Planning

• Door to door-
• If your leaflets suit the majority of house holds
  you could try door to door leaflet distribution.
  Simply travel to a local town and post your
  leaflets through letter boxes
• Also note that you could use the Royal Mail
  leaflet distribution service or another third
  party leaflet distribution company who charge a
  nominal fee for x-amount of leaflets.

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Contact Us

• UK Leaflet Distribution Ltd
• Unit 5, The Barge Business Park, Merton Bank
  Road,
• St Helens, Merseyside, WA9 1HZ,
• United Kingdom
• Phone No.- 01744 613339
• Contact - Daniel Bibby
• daniel_at_ukleaflets.co.uk
• office_at_ukleaflets.co.uk
• http//ukleaflets.co.uk/
• Resource- https//goo.gl/FgPVKe

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