Seminar on Tutoring Business English Courses

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Seminar on Tutoring Business English Courses

• Professor Zhu Meiping
• School Of International Business
• Beijing Foreign Studies University

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Outline

• Before the tutorial
• Getting to know the courses well
• During the tutorial
• How to make the classroom efficient and effective
• After the tutorial
• How to assess the learners and offer feedback
• Afterthoughts teaching philosophy
• Humanistic approach

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Before the Tutorial getting to know the courses
well

• Textbooks
• World Class English for Business I II
• Course orientation
• Course introduction
• Course aims
• Course contents
• Course structure
• Course assessment
• Course resources
• Time management
• Study methods
• Your responsibilities

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Course introduction 1

• Using the Course (p.79)
• Timing
• The course contains 144 hours of learning
  materials.
• Organization
• Two textbooks eight modules (four modules for
  each)
• Each module 4 units
• Each unit 3 sessions
• The first 3 units
• cover business knowledge and English language
• The last unit
• covers pronunciation and revision of the contents
  learned in the previous units.

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Course introduction 2

• Language used
• Grammatical terms
• Tenses
• Spelling
• Pronunciation
• Telephone numbers and dates
• Audio activities
• Each cassette 25-30 recorded items called
  extracts
• 3 types of extracts
• Listening comprehension activities
• Models for the language being taught
• Activities for practicing speaking
• Self-assessment
• One section of self-assessments for each course
  textbook
• One test for one module

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Course aims

• Introduce learners to general business skills and
  knowledge
• Learn business English that enables learners to
  work in an international business environment

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Course contents

• Two course textbooks
• Book I
• Module 1 Change and the economy
• Module 2 The customer
• Module 3 Finance
• Module 4 A new product
• Book II
• Module 5 Responding to technology
• Module 6 Recruiting new staff
• Module 7 Advertising and competition
• Module 8 Selling the product

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Course topics

• Companies and their operations
• Changes and effects at work places
• Ways of working
• Customer service and feedback
• Quality of products and TQM
• Financial awareness and practice
• Market research and team spirit
• Product promotion
• Technology and company
• The Internet and change
• Recruitment
• Competition
• Advertising
• Branding
• Selling and caring for customers

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Course structure activity based and teacher-proof

• Module (4 for each textbook)
• Unit (16 for each module)
• Session (48 sessions for each unit)
• Activity (About 355 for each session)
• Instruction
• Exercises
• Feedback
• Each module has about 86-90 activities and
  learners have to deal with 6 activities per day.

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Course assessment

• The formative assessment (?????)
• Write four progress reports (5).
• Do four assignments for each book (15).
• The final exam (??????) (80)
• Listening (30 points),
• Vocabulary and business knowledge (20 points),
• Reading (30 points),
• Writing (20 points).
• The total score is 100 points.
• The time for the exam is 120 minutes.
• Listening part (30 minutes),
• Vocabulary and business knowledge part (20
  minutes),
• Reading part (40 minutes)
• Writing part (30 minutes)

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Time management

• How much time do learners need to spend on the
  course?
• Total Number of activities 355
• Average working time for each activity 20 min.
• Total working time 6560 min. (110 hrs)
• Time for Textbook I 56 days (8 weeks)
• How much time a day? 120 min.
• How many tasks a day? 6 activities

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Course resources Core Resources

• Textbooks
• A Guide To Success --- Professionalism In
  Business
• World Class English For Business I
• World Class English For Business II
• Nine cassettes for listening work
• Course Introduction (????)
• Resource introduction (??????)

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Course resources Learning-Support Resources

• Please go to the Teaching Garden (????) on the
  e-learning platform to find the following
  resources.
• Course Orientation (??????)
• Tutorial Resource Bank (??????)
• FAQ Bank (????)
• Reference Bank (??????)

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Assessment Resources

• Please go to the Teaching Garden (????)
• on the e-learning platform to find the
• following resources.
• Self-Assessment Bank (??)
• Progress Report Bank (?????)
• Assignment Bank (??)
• Assessment Guidelines (??????)
• Sample Test Paper (????????)
• Exam Orientation (????)

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Good preparation means

• Familiarize yourself with the contents
• Do all the activities first
• Find out the focuses on both the business
  contents and business language
• Some extra reading of business knowledge (e.g.
  the concept of marketing, promotion, etc)
• Devoted spirit

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During the tutorial How to make the classroom
efficient and effective

• Efficient
• productive with minimum waste.
• Effective
• having a desired effect, impressive,
• actually usable, realizable,
• fit for work or service.
• Teach learners how to learn and make yourself
  unneeded

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Efficiency and effectiveness 1

• Focus on
• Topics and skills eg.
• Study one way to get information about customer
  needs and tastes.
• Practice asking and talking about products.
• Essential business contents eg.
• What is a balance sheet? (?????)
• It is a statement which shows an organizations
  assets (what it owns) against its liabilities
  (what it owes) at a particular time --- usually
  the beginning or end of a financial period, such
  as a month or a year. (p.120)
• Essential business English models

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This graph shows the sales of the past three
quarters of Joy Luck Computer Sales Company from
Jan.1 to Sept. 30, 2004 (In million Chinese
yuan)
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This bar chart shows the turnover and profit of
the past three quarters of Joy Luck Computer
Sales Company from Jan.1 to Sept. 30, 2004 (In
million Chinese yuan)
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Efficiency and effectiveness 2

• Focus on Essential business English models
  refer to the sample presentation (Listening
  Extract 15 on 280).
• A sample presentation for Communicative Activity
  6 in Module 3, Book I
• Good morning, ladies and gentlemen. My name is
  Zhang Dawei. Im the CEO of Joy Luck Computer
  Sales Company.
• The aim of this presentation is to tell you about
  our companys financial performance and our plans
  for the next year. First, Ill tell you about
  the companys sales in the last three quarters,
  and then Ill look at turnover and profit over
  the last three quarters, and finally Ill give
  you an outline of what we are planning for the
  next year.
• Id like to draw your attention to this graph. It
  shows sales for the last three quarters. As you
  can see, sales dropped considerably in the second
  quarter because of the fierce competition. But
  sales have increased satisfactorily in the third
  quarter. On the whole, we have been doing well in
  our sales.

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Efficiency and effectiveness 3

• Now lets turn to turnover and profit over the
  last three quarters. The chart shows that we
  suffered profit loss in the second quarter, but
  our turnover and profit gained a good increase in
  the third quarter. We are generally happy with
  our financial performance.
• Let me now move on to our plans for the future.
  We are going to spend more money on our promotion
  programs to introduce new models to the market.
  We are going to appoint a new marketing manager,
  who we hope will bring a more dynamic approach to
  marketing and will help to bring in more
  customers. As a result of these measures, we
  think that a 15 increase in sales of our
  computers next year is realistic.
• To conclude, we expect our sales, turnover and
  profit all to continue to increase. After we make
  some improvements to our market performance and
  customer service, we hope to reach a 15 rise
  next year. Thank you very much for your
  attention!

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Use of online recourses

• Know Beiwaionline recourses well yourself first
• Make use of them yourself
• Direct learners to make best use of them
• Give feedback and raise suggestions

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Course work assessment

• Self-Assessment Bank (??)
• Progress Report Bank (?????)
• Assignment Bank (???)
• Assessment Guidelines (??????)
• Sample Test Paper (????????)
• Exam Orientation (????)

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After the tutorialHow to assess the learners and
offer feedback

• Assessment reading carefully the learners
  assignments
• Summary sorting out common or typical mistakes
• Feedback Analyzing the reasons and showing how
  to make improvement
• Advice and suggestions
• Support and encouragement

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Afterthoughts

• Teaching philosophy
• Humanistic Approach

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Humanistic Approach The Core Teachings of
Confucianism

• Confucian ideology/philosophy
• is man-centered
• focuses almost exclusively on human beings, human
  behavior and human interaction
• is often described as humanistic
• is about teaching human beings how to be virtuous
• is therefore about moral education(????).

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Humanistic Approach The Core Teachings of Daoism

• The nine rules of behavior(??????)according to
  Daoism
• Practice non-action.
• Practice being soft and weak.
• Practice guarding the female and never move
  first.
• Practice being nameless.
• Practice being pure and tranquil.
• Practice doing only good.
• Practice having no desires.
• Practice knowing when to stop.
• Practice yielding and withdrawing.
• (withdrawing, accommodating, adapting, never
  impose subjective will on others or things around
  you.)

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Humanistic Approach Main Buddhism Doctrines 1

• Four Noble Truths (??)
• The Noble Truth of Pain (Suffering) birth is
  pain, old age is pain, sickness is pain, death is
  pain. Union with the unpleasant is pain,
  separation from the pleasant is pain, not
  obtaining from what one wishes is pain.
• The Noble Truth of the Cause of Pain the craving
  for lust, for existence, for nonexistence.
• The Noble Truth of the Cessation of Pain the
  complete cessation of that craving---its
  forsaking, relinquishment??, release and
  detachment from it.
• The Noble Truth of the Path that Leads to the
  Cessation of Pain this is the Noble Eightfold
  Path, namely, right view, thought, speech,
  action, livelihood, effort, mindfulness and
  concentration.

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Humanistic Approach Main Buddhism Doctrines 2

• The Full Explanation of the Eightfold Path(???)
  is given as follows
• Right view is understanding the Four Truths.
• Right thought is free from lust, ill will,
  cruelty and untruthfulness.
• Right speech is abstaining from lying,
  talebearing, harsh language and vain talk.
• Right action is abstaining from killing, stealing
  and sexual misconduct.
• Right livelihood is earning a living in a way not
  harmful to any living thing.
• Right effort is to avoid evil thoughts and
  overcome them, to arouse good thoughts and
  maintain them.
• Right mindfulness is to pay vigilant attention to
  every state of the body, feeling and mind.
• Right concentration is concentration on a single
  object so as to induce certain special states of
  consciousness in deep meditation.

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Humanistic Approach the essence of education 1

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• ????????????, ???????,???????,??????????
  ?????????????,???????????,??????,???????????????,?
  ???????????,??????????????????

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Humanistic Approach the essence of education 2

• ?????????????????????.????????????????,????????
  ???,?????????? ??????????,????????,?????,??????,
  ????????????,?????,?????,???????????????
• ??????????,??????. ?????????????????,????????,??
  ??????????????,??,??????????,?????

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Thank You So Much For Your Attention!

• Questions are welcome!

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(No Transcript)