HOW CAN PRODUCT CONTENT BOOST YOUR ONLINE SALES

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HOW CAN PRODUCT CONTENT BOOST YOUR ONLINE SALES?
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Introduction

• Is your online store ready to kick off for the
  upcoming Holiday season sales? Running an online
  business in the holiday season is the most
  vibrant and hectic time of the year. When it
  comes to online shopping there is so much to
  consider. Out of which, Product content is the
  bedrock of high sales.

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HERE ARE FEW TIPS TO PERK UP THE PRODUCT CONTENT
FOR SUCCESSFUL SELLING

• BRUSH-UP WITH THE EXISTING PRODUCT CONTENT
• First you need to do an analysis by taking a list
  of your products which perform less than
  expected. And documenting those listings will aid
  you to find the change in percentage of sales
  after content enhancement including a myriad of
  enhancers like right product content, appealing
  and apt product descriptions, images, user guide,
  FAQ, ratings and reviews of each product. All
  these play a crucial role in customers buying
  behavior and help in conversion.

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DO KEYWORD RESEARCH AND CONTENT ENRICHMENT

• Find out what worked well and what doesnt based
  on your product performance in the past. Check
  those keywords and search queries that lead the
  way for your online store and give a clear
  depiction about what your shoppers are looking
  for. Also people may use different set of words
  in an unstructured way to check the items they
  want. So, you need to research and use lot of
  result oriented permutation and combination
  variations in keywords to enrich the content.

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• a. Basic Product title format
• Brand Name Model No Series Key
  Attributes (Storage, Color Connectivity)
• E.g. Apple iPhone 8 Plus (Space Grey, 64 GB,4G
  TD-LTE)

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• b. Title tag
• E.g. lttitlegtApple iPhone 8 Plus (Space Grey, 64
  GB) Online at Best Price with Great Offers Only
  On website.comlt/titlegt

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• c. Meta descriptions
• Short description about a product under title tag
  which will appear on search engine page.
• E.g. ltmeta nameDescription contentBuy Apple
  iPhone 8 Plus (Space Gray, 64 GB) online at best
  price with offers in India. Apple iPhone 8 Plus
  features and specifications include 0 GB RAM, 64
  GB ROM, mAh battery, 12 MP back camera and 7 MP
  front camera. Compare iPhone 8 Plus by price and
  performance to shop at website.com/gt

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• d. Product URL format
• website namebrand-name-model No-
  series-storage-color-connectivityproduct id
• E.g. https//www.website.com/ apple-iphone-8-plus-
  space-grey-64-gb /dp/B0714DP3BG, in which website
  name, item, and product id is mandatory.

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• e. Product descriptions
• For each product, Content should be based on at
  least three to five SEO friendly keywords. Get
  new keyword ideas relevant to your product with
  the aid of Google Ad words. Avoid brief and
  boring descriptions. Provide your potential
  buyers with key benefits and real time experience.

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• f. Add High quality images and videos
• Small and blurry images impact the perception of
  a product and decrease conversion rate. A
  picture is worth than 1000 words, so images are
  much more important than descriptions customer
  reviews. A simple and white background image with
  alternate views and zoom feature will give a
  professional and consistent look. You can even go
  for more realistic 3D image for excellent
  customer buying experience. If budget permits,
  you can add a video which explains the product
  better.

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White background image Product with real
time visuals
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• g. Customer Reviews Ratings, FAQ
• Most of the consumers will make a purchase only
  after checking reviews, mix of positive and
  negative reviews show different customers opinion
  which is helpful for business and conversions
  too. Always ask for ratings reviews
  post-purchase of a product via email and messages
  by offering some discounts. Take time to respond
  to each review and show that you care for them.
  In FAQ section, address common questions or
  concerns publicly the customers may or might have.

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• Once you are done with product content enrichment
  by following the given tips, start tracking the
  conversion metrics like new visitors, return
  visitors, number of views, their interaction
  time, exit page rates and conversion rates etc.
  This will help you to interpret how few tweaks on
  product content can have a special online
  shopping experience and greater business impact
  than before!!.

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• If you have more volume of products to examine
  but slow in progress due to lack of resources
  then we can be your assistance. Team at IG
  Solutions have 7 years of experience in Retail
  can help you mange with unique product content to
  boost your sales across websites and marketplaces
  like Amazon, eBay, Walmart and so on. For more
  information http//www.infognana.com/services/on
  line-retail/
• Reach us via sales_at_infognana.com