Learn Affiliate Marketing

1
(No Transcript)
2
Powered by
3
Af?liate Marketing
Affiliate Marketing is a form of marketing where
you earn commission on referring someone to buy a
product online.
4
Explanation

• A person wants to buy a product/services or enter
  a query on search engine
• That user then lands to an affiliate URL
• Affiliate website offers different coupons and
  deals which will redirect the user to merchants
  website
• The merchant will reward affiliate for that sale

5
Af?liate Marketing Works
Link on your site to a merchant product
HOW AFFILIATE MARKETING WORKS
Visitors click on link is taken to the
Merchants salespage
You earn up to 80 commission from the sale
Visitors buys the product you are promoting
6
Example
User is searching online and landed on affiliate
URL. SuperSaverMama is an affiliate website
User will redirect to merchants website (xyz
brand) to make a purchase and SuperSaverMama will
be rewarded commission for that sale
7
Check how affiliate website looks like at
www.supersavermama.com.au And check online store
on affiliate link Bed Bath N Table Coupons
8
Total Market Stats
2017 Coupon users are spending 24 more than
regular shoppers (Deal Nerd) 56 of consumers
reported they are more likely to look for deals
this year vs. last year, and of this number,
35 are much more likely to look for deals this
year (Hawk Incentives) 52 of the adult
population will use digital coupons in
2017 (eMarketer)
560 billion
2014
Estimated number of global mobile coupons users
45.7 billion
2015
45 of customers in the Ame0rica Europe used
mobile marketing
1.80 billion
2016
44.5 using mobile coupons for marketing
31 Billion
2019
eCoupons will be redeemed worldwide
Sales 3.14B Gross Income 1.27B
Net Revenue 280.42M Net Income 218.81M
711.2 billion
2020
10 by the end of 2020
Average Searches of Coupons related terms
Globally per Month
Footnote
The coupon industry seems to be growing even
further since the online shopping trend has bee
spreading all over the world with a great pace
which means more buyers and people interested in
coupons for different brands which will increase
the amount of coupon related search terms inthe
market. This will help coupon sites to earn more
visitors as well as the revenue at the same time.
Coupons 673,000
Voucher Codes 201,000
Nike Coupons 74,000
Next Voucher 9,900
9
Coupons / Deals
How does it work?
1 A deal is posted Online Coupons / Deals
Group Coupons
This deal could be
8
This deal tend to be
2
anything from discounted beauty service to a
half price driver.
merchandise, but can be service-based.
3Deals are usually posted by midnight and last
only as long as suppiles do.
3
3A minimum number of people are needed for this
deal to be viable you are encouraged to email
friends.
7
Typically, this is not time bound to buy into
the deal before a new one is posted
4
Avg 15 Days
If enough people buyinto the deal you receive
groupon that you then take to the local
merchant.
6
5
You have yourself a deal!
10
Challenges
a. Recall Industry standard of brand recall
already low Brand recall is necessary to attain
customer data and achieve higher email open rate
b. Brand Loyalty Extremely dif?cult to achieve
loyalty from a high percentage of customers Slow
and lengthy process but necessary