The Best Tactics To Promote An ECommerce Store

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The Best Tactics To Promote An eCommerce Store
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The Best Tactics To Promote An eCommerce Store
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The Best Tactics To Promote An eCommerce Store

• So, you create an online store but sales and
  traffic arent what you would have expected.
  Trust me it almost never is. To create a brand
  and not just sell products online you will need
  to engage in e-commerce stores promotion.
• To be honest there are innumerable tactics and
  strategies you can utilise for your e-commerce
  store promotion but some tactics never fail to
  get you great results.

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SEO Strategy
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SEO Strategy

• Search engine optimization is a must, not only
  for e-commerce sites, but for all websites. The
  more optimized your site is, the better chance
  you will have to rank high, which means more
  traffic and more sales.
• SEO stands for search engine optimization. It
  is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.

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SEO Strategy

• All major search engines such as Google, Bing and
  Yahoo have primary search results, where web
  pages and other content such as videos or local
  listings are shown and ranked based on what the
  search engine considers most relevant to users.
• Another factor to consider is the speed of your
  website. A fast loading website is essential. It
  helps engage visitors and therefore has higher
  chances of converting them into customers. It is
  also a crucial piece of SEO and ranking slow
  loading websites simply fail to rank as well.
• Your choice of web hosting provider will also
  greatly impact performance of your website.

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Create a Blog
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Create a Blog

• You want traffic to your site. Blogging generates
  traffic for your site. Everybody understands the
  first part, but surprisingly few businesses grasp
  the second part.
• Its tempting to give in to the idea that the
  only way to generate sales is engaging in direct
  sales. Handling inventory, nurturing your email
  list, and calling to make potential customers
  will only go so far past a certain point. If
  youre spending all your time trying to convert
  customers, then youll soon be neglecting reasons
  for customers to discover your business in the
  first place.
• Blogging is a great way to build your audience
  and generate more traffic and sales for your
  business.

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Create a Blog

• You shouldnt treat it as an unnecessary luxury.
  Even infrequent posts can help your business.
• The reason blogging has become an effective way
  to market online is because of how cost efficient
  it is and how appealing they can be to our target
  audiences. If your e-commerce site sells a
  specific type of item, then you can easily create
  a blog regarding your niche and then attract
  people to your blog.
• Once visitors get to the blog, tell them more
  about the products you are selling, and you will
  be able to convert some of them over to becoming
  customers. This strategy has worked for thousands
  of businesses, so it is a very viable option.

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Use Promotions to Attract Consumers
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Use Promotions to Attract Consumers

• The fact is, todays online consumers are more
  savvy than ever. Combine that with the fact that
  there are more online buying options than ever
  before, and its no surprise that it can often
  take additional persuading to get your visitors
  to click that checkout button. In that context,
  consider your ecommerce promotions to be one of
  the most valuable persuasion tools available to
  you.
• Promotions have always been a big part of
  marketing any new business. Even before the
  internet was crawling with ecommerce sites, new
  businesses would always have opening sales, or
  some type of promotion to help attract people.

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Use Promotions to Attract Consumers

• The same strategy works on the Internet. If you
  are offering a promotion or sale, then you can
  appeal to many more people. Consumers love a good
  deal, so make a great offer, and watch as they
  flock to your site.
• The Most Popular Ecommerce Promotions Include
• Free shipping offers on specific products,
  categories or site-wide.
• Percentage based sales. Offer a certain percent
  off a brand or product.
• Buy-one-get-one (BOGO) offers or buy-one save
  on another.
• Quantity discounts. The more you buy, the more
  you save.
• Rewards points programs to build a loyal
  customer base.

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Use Social Media Sites
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Use Social Media Sites

• Social media sites will be huge assets in
  establishing your online presence, because the
  potential is limitless. There are billions of
  people using these sites and your business can
  get in on a part of the action.
• If you kick off a social media campaign, you
  could see dramatic results in a short amount of
  time. Social media marketing is also popular
  because it doesnt have to cost you anything,
  although having a budget can make things much
  easier.

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Use Social Media Sites

• Start by posting links and publishing content
  that attracts your target audience, and then
  refer them back to your website. There are so
  many different strategies that can be used for
  social media marketing, so once you have been
  doing it for a while, you will be able to
  identify the most effective one for your
  particular site.

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Get Your Products Reviewed
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Get Your Products Reviewed

• Another great way to increase visibility is to
  find bloggers who write reviews about products.
  Contact them and ask them if they are willing to
  write a review about the products on your own
  website.
• Usually, if you provide them with a free sample
  or give them access to try it out, they will be
  open to possibly covering your offering. If they
  write a good review, then their entire audience
  will be exposed to your products and may come
  back to visit your site.

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Provide Free Samples
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Provide Free Samples

• This is a strategy that many businesses avoid,
  but it can be very effective. If you want to
  prove that your products are great, then give
  some away and ask for open feedback. If the
  products are truly great, then users will spread
  the word via word of mouth and possibly online
  reviews.
• Like I said before there are innumerable tactics
  you can utilise for your promotions. Although an
  online store builder like BuildaBazaar makes sure
  you dont need to worry about all these ordeals.
  How? Well, when you create an online store with
  BuildaBazaar our experts make sure to handle all
  promotions for your online store for you without
  any hassle. So create your online store with
  BuildaBazaar today and rest easy as your business
  succeeds leaps and bounds with absolute ease.