Know How Twitter Can Increase ECommerce Sales

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Know How Twitter Can Increase ECommerce Sales

• YOU ALWAYS WANT TO STAY AHEAD OF THE CURVE.
• Staying ahead means driving more sales, earning
  more revenue and staying on the top from
  competitors.

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Now it has become necessary for companies to gain
loyalty through social media. Within years
twitter has came up as a strong platform to drive
in eCommerce sales. With over 360 million users
all over the world Twitter has become the dream
platform for marketers. Approximately 55 million
users log into Twitter via their tablet or mobile
phones every month and there are around 230
million daily tweets. The average age of a
Twitter user is around 39 years.
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Twitter allows businesses to seize the market
presence, target their customers and engage with
them regularly. Twitter as a social platform is
a GOLD MINE for businesses. If you got the trick
to use this platform then you can convert it into
a major revenue generation channel for your
online store.
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• Know the right tactics to market with TWITTER and
  be the king and drive in more eCommerce sales.
  Get along the post to know more about social
  media strategy and how you can follow them to
  generate more revenue.
• Understand Your Objective And Build Audiences
  Interest
• Understand The Value Of Twitter

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Before rushing into social media marketing you
need to understand how Twitter can contribute to
your business. Twitter has emerged as a
micro-blogging site and people actively use it to
engage with friends, and celebrities and brands.
As is not an eCommerce platform like Instagram or
Facebook where people buy and sell. To actually
take advantage of this platform you would first
need to understand the rules.
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Understand well that Twitter is not about
selling, it is more of link building and
establishing results. Remember twitter marketing
will not dive in immediate traffic to your online
store rather you will gain trust trust of your
followers and things will start happening
slowly. Just uploading a photo or a video or
writing the description will not help. As
discussed twitter is not only about selling it is
more of building relations.
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Start with building your brand presence and build
audiences interest in your products. Establish a
company brand. You can possibly create relatable
memes relevant to your industry and products. You
can also run hashtag campaign or join one. For
example Coca-Cola started a campaign ShareACoke
around the festive season with some gifts and a
bottle of coca-cola. This helped them in gaining
audience interest and compelled them to make a
purchase.
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With a brand image you help the audiences in
identifying Your identity-defining Who you
are Meaning of your brand- What are you? Your
relation with them- What about you and me? When
you landed on twitter you objective was to
increase eCommerce sales through digital
marketing and to achieve the goals you need to
build a strong brand image. Your twitter profile
serves this purpose.
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Make sure your twitter profile is updated with
your brand activities TWITTER HANDLE- use your
company name. If the name is already taken try to
jumble it with a number but make sure it remains
simple PROFILE PICTURE Use the company
logo HEADER IMAGE- try to put your company
slogan or an image that reflects your
business BIO- Twitter gives you 160 characters
length to describe your business. Dont make it
too fancy to understand, use your words wisely.
Use proper keywords according to your target
audience.
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Attract followers the smarter way
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Attract Twitter followers and increase Return On
Investment.

• Once you get through the basics of setting up the
  profile and understanding the perspective and
  aura of twitter, then you should focus on
  attracting followers. The target audience of your
  niche who like to buy online from online stores.
• Never ever buy followers from and Twitter
  marketing company, they are mostly inactive users
  and of no use.
• Also, do not mass follow people in the hope of
  getting follow back, this will decrease your
  brand value.

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Focus on following brand activities

• Become a Knowledge Source Share high quality and
  regular content. Your tweets should have a
  purpose to solve. Share tips and become the only
  account for everything in your category.
• Market with Guest Blogging Guest blogging is the
  most famous way to drive traffic. Write quality
  guest posts and blogs based on the topics you
  serve and add your twitter handle in the bio.
  Keep posting regularly.
• Acknowledge Re-Tweets Whenever you get retweets
  acknowledge them with a like and reply back with
  a thank you message. This will help you gain the
  trust of your followers and gain more!
• Twitter Chats Organise twitter chats on regular
  basis, this will help you build a strong
  relationship between you and your audience. This
  will give you an opportunity to solve people
  issues, answer the queries and know your audience
  better like what they want and as an online store
  what they expect from you.

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Structure Your Tweets

• Twitter has set a limit of 280 characters in the
  tweets, but still has lots of ways to drive in an
  engagement like Retweets, Replies, and Favourite.
  The structure of tweets is the important thing,
  few things to keep in mind are
• Link Placement- If you tweet has links place it
  at the start of the tweet. Tweets containing the
  link in for 50 characters attract more audiences.
• Hashtags Use a proper hashtag that will dive in
  more likes and retweets. Try to use at least 3
  hashtags.
• Quote- Tweets with quotation mark gets 30 more
  traffic.
• Images- Support your tweet with images and
  according to the research a visual content is
  likely to get 200 more retweet.

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Structure Your Tweets

• These were the best practices to be followed that
  will boost your Return on Investment (ROI). If
  you have an online store support it well with a
  digital marketing strategy.
• Getting sales from twitter requires a long-term
  strategy, you need to focus on your followers and
  attract new followers. These days most of the
  online store builders help you in setting up your
  social accounts like Facebook, Twitter, and
  Instagram. Take full advantage of it!
• Promote well with SOCIAL MEDIA STRATEGY and drive
  more eCommerce sales.