The Ultimate Cheat Sheet For Festive Season Campaigns

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The Ultimate Cheat Sheet For Festive Season
Campaigns

• OMLOGIC.COM
• http//www.omlogic.com/blog/ultimate-cheat-sheet-f
  estive-season-campaigns

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(No Transcript)
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Innovate. Innovate. Innovate.

• Innovate to declutter and stand out! As Thomas
  Edison once said, There is a way to do it better
  find it!, that is precisely what you need!
  Come with a better way of marketing your
  product/services great discount is one aspect
  of your overall marketing, dont make it the way
  of life. Innovation is key to disruption. And you
  can either disrupt or be disrupted.

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Turn the traditional shopping/gifting experience
on its head

• Its not about the typical what will you gift
  this Diwali. It is about invoking the holier than
  thou holiday spirit amongst the audience. The
  entire shopping/gifting experience should be for
  them to extend their happiness and holiday
  celebration, not to get them in the holiday mode.
  Non-traditional gifting is a great opportunity
  for all kind of brands (value based versus price
  based).

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Run local and targeted awareness ads

• Go local in your approach from Facebook ads to
  Instagram ads to Google search, ensure you add a
  dash of local in your content and creatives. This
  will help you reach the right target audience,
  create brand visibility and increase sales.

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Ensure your content has both emotional and
physical call to action

• Content is the biggest asset ensure the content
  designed for festive season appeals to both the
  right side and the left side of the consumers
  brain. The perfect mix of emotional and physical
  call to action is what makes the content
  shareworthy.

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Be the festival spirit epitomized

• Everything from the look of your page to the
  tonality should reflect the holiday spirit. Your
  customer service and other touch-points need to
  match-up to this expectation. Make people feel
  special, specifically during this time.
• We hope you have a fabulous festive season and
  just in case you are struggling with the right
  campaign, well, our team of experts would love to
  help you! Drop in a mail at info_at_omlogic.com or
  drop by to our office in Connaught Place.

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OMLOGIC

• OMLogic is one of the premium digital
  communications agency based in India. We are a
  team driven by our passion for digital media and
  what impact it can provide to a message. The
  message could be for a societal change, a brand,
  a consumer, an NGO, a government or any other
  entity