How retina banner plugin can be used for revive adserver

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What is retina display, its advantages and how
Retina banner plugin will be used for
Revive Adserver?
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Retina Display

• The Retina display has widely noticed in the
  marketing industry.
• As all we know the Retina Display is a brand
  name that has been launched by the Apple for
  screens with higher pixel density and resolution.
• A display which packs over 300 pixels per inch
  are categorized as Retina, this number is very
  important because above that value, the human eye
  could not recognize the individual pixels.
• It indicates that the images and the text
  appear will be much sharper than a standard
  display.

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• The pixel density is very tight so when you
  view from the typical viewing distance, dots
  (pixels) are imperceptible to the human eye.
• The main purpose of retina display technology
  is to make the angled and curved lines appear to
  be smooth lines.
• For example, previously in a non-retina display,
  the iPhone had a jaggy look on some angles, why
  because the pixels are oriented in a square grid
  pattern.
• But after the retina display, the dots became so
  small and close together, which makes the angled
  lines and curves appear to be flawless.

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• Density and distance are the two crucial
  elements to whether or not the pixels are
  perceptible.
• In general, if the screen is big, your eyes are
  more likely to move from it and even the pixel
  density is lower will be qualified as a retina
  display.

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• Lets consider an example the iPhones from 4 to
  5s has a pixel density of 326 ppi (Point per
  Inch) whereas the 13 inch Mac Book Pro has only
  227 ppi.
• But this has been qualified as a retina because
  you hold a phone closer to your face that laptop.

This represents clearly that the screen will be
related to retina if it is sharp enough for the
human eye not to be able to see the individual
pixels at a typical usage distance.
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Size of the icon

• In a simpler way, the devices display has
  been converted to retina by doubling the number
  of pixels vertically and horizontally by Apple.
  
• It is nearly four times as many pixels when
  compared to non-retina counterpart.
• The user interface elements like icons and
  menus would look tiny. To compensate this, Apple
  have created Hi-DPI (Dots Per Inch) mode where
  each elements has been doubled in size vertically
  and horizontally and it appears in the same size
  as it would on a non-retina display.

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Size of the icon

• As far now, we have seen some of the technical
  aspects of Retina.
• Now lets see the benefits of the retina
  banner ads after it came to the ad server.
• In order to attract more customers, it is very
  much essential to have the high resolution image
  for a better visibility.
• The plugins which equipped with this
  technology offers numerous advantages compared to
  the non-retina display.
• User experience is considerably great

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Premium User Experience

• The low quality resolution and a pixel density
  produce murky images due to noticeable individual
  pixels.
• The main advantages of retina display is it
  provides a better visual experience by displaying
  crisp and a detailed images with a smooth edges
  and a fine print.
• For consuming the contents such as graphics,
  videos, images, web articles, games and ebooks,
  the retina display will be best suited for this
  to present in an awesome manner.

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Display information will be more due to higher
resolution and a pixel density

• When compared the display panels with lower
  resolution, retina display has the capacity to
  display more information without affecting the
  image quality.
• This means that running the apps or ads in
  windows side by side, the image scalability will
  be better.
• One of the greatest advantages in high
  resolution display is that it can be useful and
  visible even if more information fits on the
  screen.

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Quality of the colour
The retina display boosts the saturation of a
colour which gives a better contrast between the
colours. This gives the user a better viewing
experience in apps, running the ads, browsing the
web etc.
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Eyestrain will be considerably less due to
sharper image reproduction

• With its clarity, retina display reduces the
  eyestrain. The people who spend too much time in
  front of a tablet, computer or phone may suffer
  from eyestrain which is characterised by pain in
  or around the fatigue, headaches, eye, double
  vision, and or blurred vision.
• Display panels with higher resolution and a
  pixel density can lessen the eyestrain and
  prevents the users from drawing the eyes near
  their devices as they exert an effort to focus on
  a particular display area.

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The marketing proposition of the retina display
is to provide an exceptional viewing experience
by making individual pixels invisible and thereby
images smoother and sharper from a normal viewing
distance.
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Retina HD displays
There are some unique features in HD displays
which includes colour accuracy from corner to
corner for the better wide angle viewing, dual
domain pixels and an improved polarizer for
clearer viewing when we view the devices with
sunglasses and a precisely aligned crystals for
the enhanced viewing experience with sharper text
and deeper blacks.
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Pixels
With the advancement of technology, we got new
things with the incredible features every day. 4k
and 5k displays are one among that. Lets have
some idea about the difference between 4k and 5k
displays.
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Difference between 4k and 5k

• Roughly, we could say 4k means 4000 pixels wide
  and 5k means 5000 pixels wide.
• But actually the 5k resolution is 51202880 and
  for the resolution of 4k is 40962304.
• 5k is 50 bigger than 4k in terms of raw pixel
  count. If you want your video to show on full
  resolution and also wants to have tools and
  palettes at the same time 4k will be enough.
• If the sheer quantity of pixel is important
  means, go with 5k. Space availability also to be
  considered if you have a limited space in your
  room go with 4k or else go for 5k.

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Difference between 4k and 5k

• Multiple display features are also available in
  both 4k and 5k displays.
• But as per your requirement you can choose
  that. Multiple display features gives you more
  flexibility in terms of how you set up your
  viewing area.
• When you put them side by side, you can angle
  them, stack them and can separate different apps
  and tasks onto different screens.
• A single display feature gives you a specified
  one place to look, work and focus on that.

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Difference between 4k and 5k

• If you want multiple places to separate your
  tasks, go with two or more 4k. If you want a
  single point of focus, you can go with 5k.
• Retina display holds so many benefits in terms
  of better viewing experience and act as a medium
  to generate more leads than you expected.
• Presenting our ideas in a understandable way
  always on demand, this will lead you to attract
  more prospective customer.
• Ads can appear in all the iPhones, iMac and all
  other devices by using the retina banner plugin.

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Retina banner plugin for revive adserver

• Specifically when it works for ad server, it
  provides so many benefits.
• By displaying the pixels at a higher density,
  the retina banner users can experience the high
  quality banners.
• The retina display devices will be categorized
  based on the window pixel ratio.

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Retina banner plugin for revive adserver

• If the window pixel ratio is above the value 1,
  it would be considered as retina display and if
  it is less than 1, it will be considered as
  non-retina display.
• This plugin can resize and shrink the zone size
  up to 50 of its dimension this will make the
  end users to pay more attention to the banners.

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Banner types

• In this, an option called Retina double size
  where the users can deliver retina banners/images
  by selecting this.
• If the particular campaign is already linked to
  the zone, the retina banner can be easily making
  the auto link with that zone.
• After creating the retina banner, you can link
  either with campaigns or individuals as per your
  requirement.

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Generic HTML as retina banner

• When creating the banners, choose the type as
  Generic HTML Banner and there is a checkbox
  labelled as IS RETINA to select the HTML banner
  as retina display banner.
• It supports both the image and generic HTML
  banner types. You can select either image or
  generic banner types but when you choose the
  generic html banner type, it will show you the
  third party ads within the given zone for retina
  images.

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If youre in the advertising industry, you should
consider the retina display for the improved
quality of the screen and the increased
performance of your business. It ends up being
well worth the money!