Capability Presentation

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?? ???? (Legend PR Marketing Co. Ltd.)
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Innovative Company

• Provide our clients with professional and
  innovative services
• Emphasize on the return of your marketing
  investments
• Global perspective with a local focus - we
  tailor flexible programs
• to suit your specific needs
• We are open for the opportunities of
  collaborations
• with specialists in PR and marketing.

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Professionalism

• Effectively increase client brand equity via PR
  and marketing
• Customize PR and marketing programs to suit each
  clients requirements
• Employ relationship networks, help clients to
  optimize resource utility
• Attention to details, strive for perfection
• Creative and innovative.

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Integrative Approach
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Broad Services

• We provide broad services in marketing

• Brand image, public relationship, marketing
  sponsorship, advertising strategy
• Strategic PR consultancy
• Communication
• Competitive analysis
• Market intelligence

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Specialization

• We specialize in media relationship and crisis
  management

• Strategically cultivate media relationships
• Effective utilization of soft relationship
  marketing with the media
• Event and crisis management

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Government Relationship

• We provide relationship-based networks with
  various levels of governments.

• Understand government PR strategies
• Network with local merchant associations and
  government departments
• Network with
• government guests

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Diverse programs

• Provide creative strategic planning and quality
  event management.
• Marketing events
• Academic conferences
• Industry symposiums
• Trade shows
• Celebrity endorsement
• Special event planning and management

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One-Stop Service

• One-stop professional service for our clients,
  from sport sponsorship, event organizing, media
  promotion, PR, to result evaluation
• Trade shows and conferences location planning,
  reception, and management
• Professional photography and video recording
  services, high quality flat advertising design
  and printing services

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Building Relationships

• We believe in partnership with clients
• We believe that each client is unique. Hence we
  design special programs just for you
• We emphasize on the returns of your investments
  in branding and marketing, as on our own
• Your success in your brand is the only success in
  ours

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Our Clients
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Professional Team

• Our assets are our people, with professional
  experiences and
• a high spirit of team work
• Our associates have extensive PR and marketing
  experience
• working with the government and various
  industries, such as
• medical, banking, food, and consumer
  products
• Our goal is to understand your needs, and
• to provide you with professional services
• in a timely, methodical, and harmonious
  fashion.

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Team Leaders
Iries M. Zhang Senior Consultant Graduate
d from the University of Manitoba, Canada, with
Bachelor's Degrees in Business Administration and
Social Psychology over 10 years of experience in
brand promotion, PR, and event management worked
with global brands including, Cartier, HSBC, and
McDonalds.

David D. Zhang, PhD Senior Consultant Ass
ociate professor in marketing at the University
of Saskatchewan over 20 years of combined
experience in marketing research, education, and
industry consultancy.
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Case Study Netherlands Foreign Investment Agency

• Event NFIA at the 8th International Trade Show
• Netherlands Foreign Investment Agency is a branch
  of the Ministry of Trade of the Government of the
  Netherlands. Its mandate is to attract foreign
  direct investments to the Netherlands. Their
  mission at the 8th international trade show is to
  showcase the superior Dutch investment
  environment, and excellent partnership
  opportunities with the Dutch high-tech
  industries.
• The Vice-president of China, The Minister of
  Trade of the Netherlands, and the Deputy Mayor of
  Shenzhen all attended the opening ceremony of the
  Dutch booths.
• Promotion Strategy
• A grand and attention-catching traditional
  Lion-Dance
• represents the cultural connectedness and
  opportunities
• for future cooperation between the two nations,
  as
• lions are national icons for both China and the
  Netherlands.
• Guests received professional and friendly
  services prior,
• during, and after the event.

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Case Study DENTSPLY

• Event DENTSPLY at International Dentistry
  Trade-show DENTSPLY is the worlds largest
  manufacturer and distributor for dental products.
  At the 2006 International Dentistry Trade-show in
  Shenzhen, 13 of its member companies occupied 28
  booths, showcasing their superior products and
  services - the largest participant at the show.
  We provided them one-stop service for the event.
• Promotion Strategy
• Innovative and futuristic design of the show
  booths represents DENTSPLYs advanced
  technologies and innovativeness in products and
  services.
• Invited professional media to conduct in-depth
  interview with DENTSPLY, which raised brand
  awareness in the Chinese market.
• Provided professional and friendly reception
  services for all guests.
• Designed and executed computerized demonstration
  programs.

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Case Study Cartier
Event Cartier Round Louise Road Show Cartier
organized a nation-wide road show for its Cartier
Round Louise Brand in 2006. Shenzhen and
Guangzhou were among the foremost stops. We
organized a series of activities for Cartier,
including in-depth media interviews with
Cartiers Regional President. The interviews were
highly publicized in all key newspapers and
fashion magazines, creating a major buzz for
Cartier brands. Strategy Members of all
major media in Shenzhen and Guangzhou were
invited to the events. Guests meet the
celebrities, enjoy Champaign and ou doeuvres,
and try on Cartier watches they immerse in the
feel of luxury that the Cartier brands
represent. Result Over 40 newspapers and
fashion magazines in Shenzhen and Guangzhou
reported this event in details, creating over
1,000,000RMB in marketing value in the southern
China region.
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Case Study HSBC
Event In promotion for its business banking
services, HSBC hosted a business symposium with
Dong Guan Taiwanese Businesses Association in
2006. We provided HSBC with one-stop full
service. Services Location design, set-up,
guest invitation, reception, government
relationship, event management, data collection
and analysis.
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Case Study McDonalds First Drive-thru in China

• Event
• McDonalds is opening the first drive-thru
  restaurant in China. The opening ceremony needs
  to incorporate Chinese traditions with McDonalds
  philosophy.
• Strategy
• Engaged all major media all over China in the
  discussion of the concept of drive-thru
  restaurants prior to the grand opening. Such
  discussion raised consumer curiosity and
  awareness.
• Traditional Chinese lion dance demonstrates the
  alignment of striving for success embedded in
  both traditional Chinese culture, and McDonalds
  management philosophy.
• Invited all major media in China.
• Result
• Within a month of the grand opening, over
  136 newspapers and magazines in China reported
  the opening of McDonalds drive-thru restaurant.
  The equivalent advertising value worth well over
  2,500,000RMB.

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• Legend of yours!