Digital Marketing Channels

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What Is Digital Marketing

• Digital Marketing is a term that surrounds a
  range of marketing strategies including Email,
  Content, Paid Media search and many more. It is a
  process of promoting a business or brand,
  products, and services over the internet using
  various digital marketing tools that help to
  increase the traffic on your website, leads, and
  sales.

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Digital Marketing Channels

• Plan your digital marketing strategy effectively
  with these 5 essential digital marketing
  channels to boost your sales and business growth.

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1. Search Engine Optimization

• This is a process of optimizing your website in
  such a way that it ranks higher in the search
  engine results pages, thereby increasing the
  amount of traffic on the website. It is a
  combination of Technical and Marketing.

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2. Social Media Marketing

• Social media marketing is a practice that
  promotes your brand and also your content on
  social media channels to drive traffic on your
  website, create brand awareness among users and
  also generates leads for your business.

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3. Email Marketing

• Companies are using email marketing as a way to
  communicate with their clients. It is used to
  promote content, discounts or events as well to
  attract people towards your website. It is
  basically sending emails with promotion or
  newsletter to increase the conversion rates.

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4. Content Marketing

• Content marketing is important to SEO, social
  media marketing and email marketing. It refers to
  the marketing approach of creating a valuable,
  relevant and highly consistent content so that it
  can reach to the targeted audience and also
  creates awareness among them.

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5. PPC (Pay Per Click)

• It is a method of driving traffic to your website
  by Advertising directly in front of a targeted
  audience using advertisements and also paying the
  publisher a certain amount each time your ad is
  clicked.

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