Digital Marketing Channels

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Digital Marketing Channels

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DigitalMarketing is a term that surrounds a range of Marketing strategies including Email, Content,Paid Media search and many more. It is a process of promoting a business or brand, products, and services over the internet using various Digital marketing tools that help to increase the traffic on your website, leads, and sales. – PowerPoint PPT presentation

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Title: Digital Marketing Channels


1
What Is Digital Marketing
  • Digital Marketing is a term that surrounds a
    range of marketing strategies including Email,
    Content, Paid Media search and many more. It is a
    process of promoting a business or brand,
    products, and services over the internet using
    various digital marketing tools that help to
    increase the traffic on your website, leads, and
    sales.

2
Digital Marketing Channels
  • Plan your digital marketing strategy effectively
    with these 5 essential digital marketing
    channels to boost your sales and business growth.

3
1. Search Engine Optimization
  • This is a process of optimizing your website in
    such a way that it ranks higher in the search
    engine results pages, thereby increasing the
    amount of traffic on the website. It is a
    combination of Technical and Marketing.

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2. Social Media Marketing
  • Social media marketing is a practice that
    promotes your brand and also your content on
    social media channels to drive traffic on your
    website, create brand awareness among users and
    also generates leads for your business.

5
3. Email Marketing
  • Companies are using email marketing as a way to
    communicate with their clients. It is used to
    promote content, discounts or events as well to
    attract people towards your website. It is
    basically sending emails with promotion or
    newsletter to increase the conversion rates.

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4. Content Marketing
  • Content marketing is important to SEO, social
    media marketing and email marketing. It refers to
    the marketing approach of creating a valuable,
    relevant and highly consistent content so that it
    can reach to the targeted audience and also
    creates awareness among them.

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5. PPC (Pay Per Click)
  • It is a method of driving traffic to your website
    by Advertising directly in front of a targeted
    audience using advertisements and also paying the
    publisher a certain amount each time your ad is
    clicked.

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