Media Kit : Bus Branding

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• Bus Branding

http//www.buymediaspace.com/outdoor-advertising/c
ategory/bus
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INTRODUCING www.buymediaspace.com

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Bus Branding
Let your Brand cruise through the city!

• Option to wrap the entire Bus with Adverts and
  let it travel along the roads of the most popular
  city areas.
• With its size and mobility, advert can be seen
  all around the city.
• Common medium for Daily Travellers.
• Reach in Main Roads.
• Grab the attention of the pedestrians, cars,
  bikers, shops keepers.

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Types
1. Volvo A/C Bus Wrap
3. Inside Seat Back
2. Non A/c Bus Back
Innovations
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Volvo A/C Bus Wrap

• City A/C Buses are branded from all three sides-
  Back Side, LHS, RHS
• Ensure High Visibility
• Minimum Campaign duration is 1 Month.
• Material Used Vinyl Pasting

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Non A/c Bus Back Stickering

• Vinyl Stickering is pasted on back side of the
  Non A/c Bus
• Economic Cost
• Minimum Campaign Duration is 1 Month

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Inside Seat Back

• Branding is done on back of the seats where the
  passengers seat.
• Ensures good visibility for the passengers
  seating inside the bus.
• Normal traveler sits for an average 20-25 minutes
  per ride.
• Cost effective approach in Bus Branding
• Small size of the creative as compared to Bus
  Wrap and Back seat.

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Innovations
Bus Advertising or Branding have seen may
innovations in the past. Some visionaries in
Kolkata have used Announcements', as an added
mode of Advertising. It is an ideal combination
for the passengers seating inside the bus to see
the branding on the seat as well as hear the
audio being played about the same brand before
every stop. Thus the opportunities are infinite
while advertising on an Bus Branding, all you
need is to be creative and innovative. Looki
ng to do something out of the box? Lets discuss!
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• The Advantages

Can't zap it Adverts on Buses can not be turned
off like television or Radio and thus can not be
ignored. The message is sure to be delivered to
all.
Blanket Coverage Buses are moving throughout the
city, every day, providing blanket coverage of
the city and attracting a diverse audience.
Constant Reinforcement Buses commute almost
everyday with your brand, interacting daily with
your audience, leading to brand reinforcement.
Cost Effective Bus ads lasts for months and
reaches out a larger group audience, making it
the most cost effective mode of OOH advertising.
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Challenges
Monitoring It is very difficult to analyse and
count the impressions received from a campaign.
Image Factor Some advertisers may think having
their name on the side of a bus or on a bus stop
bench does not reflect well on the firm.
Limited Reach In rural or suburban areas, mass
transit is limited or nonexistent, so the medium
is not very effective for reaching these people.
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About Us
BuyMediaSpace is a PAN India Marketing and
Advertising Agency for all offline advertising
campaigns, with over 22 years of industry
experience. We  understand the importance of
Branding and Advertising very well provide you
with creative tailor made solutions on Auto
Rickshaw Advertising in India, helping you
present your best self to the potential customers
and building an edge over your competitors. Mail
us support_at_buymediaspace.com Contact us 63602
14181
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Our Clients
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