Native Advertising slide | smbelal.com

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NATIVE ADVERTISING PLATFORMS
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Introduction

• Native advertising is the use of paid ads that
  match the look, feel and function of the media
  format in which they appear.
• The key to native advertising is that it is
  non-disruptive - it exposes the reader to
  advertising content without sticking out like a
  sore thumb

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In a nutshell, Native Advertising offers millions
of dollars, even billions in market share for
publishers and advertisers. Hence, lets look at
the curated list of top 10 native ads platforms
offering the best resources to both.

• It is the go-to choice for most publishers and
  advertisers. It attracts more than a billion
  unique visitors a month. If you're advertising
  through Taboola publishers, then your content can
  end up at places like NBC, USA Today, and the
  Tribune.
• It is a perfect choice if you are targeting Asian
  traffic. It gives a CPC of .01 to .03 cents. For
  the US it's higher and goes to .10 cents.

• MGID has a vast network of reputed publishers and
  is and is in the digital marketing trade since
  2004. Your messages and content reach filtered
  and targeted audiences. Essential time statistics
  allow native ads to become active in your target
  feeds at the right time.

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• Another top-rated platform for publishers
  and advertisers, Outbrain has been beating the
  digital advertising game since 2006. It offers
  it's users a premium quality of visibility and
  advertising.
• Outbrain algorithm uses intelligent
  filters to bring in content together from
  product-oriented ads and transforms them into
  content-oriented versions.

• If you are a seasoned player and want to
  bring in the big bucks, then this is the native
  ads platform for you. It has publisher payouts
  that high up to 40 RPM.
• Quality sites bringing in decent traffic
  are ideally suited for RevContent.
• It is the go-to option for some huge
  names, including Forbes!

• Being a comparatively new native
  advertising platform has not stopped AdNow from
  creating a strong and growing network of
  publishers. With over 150,000 publishers, the
  platform offers ads that are widget-based.
• If you are starting your website and have
  just started garnering views, then it is a
  perfect choice as it allows mid-level and
  small-level publishers and bloggers.  It has an
  impressive list of clients that include Amazon.

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• Many specialist marketers have a lot of
  good words to put in for AdBlade, which has
  established a pre-dominance in B2B digital
  advertising. It is one of the most innovative
  content-based ad platforms out there.
• If an online ad has a label marked
  advertisement in the corner, it is most
  probably being run by AdBlade. Yes, thats how
  big they are. They need at least 500000 page
  views a month from you for you to be able to list
  with them.

• The performance of this native ad network
  can be compared any given day with the giants
  like Taboola and Outbrain. Key features include
• An extensive network of publishers and
  advertisers
• Easy approval process
• Rejections elsewhere can turn into approvals
  here.
• Content.Ad brings in a whopping 20
  Billion page views a month. Cash in on a fraction
  of this number, and you're golden!

• This native advertising network has been
  operational since 2008 and was merged with Baidu
  in 2015. It has a strong network of publishers
  and advertisers and brings in 35 Million
  reads/views in a day.
• It is an excellent choice if you are
  heavy on Asian traffic and are looking for
  effective monetization.

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• Another strong network of publishers and
  advertisers, EngageYa garners a humongous 40
  billion monthly impressions. It means tremendous
  opportunities for advertisers to expand reach and
  publishers to monetize their web assets.
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• Their zero maintenance widgets are easy to use.
  You can employ them to offer native ad placements
  that translate instantly into revenue. Geo-native
  targeting allows your content to translate
  automatically to the native language. Such
  features make the ad network highly appealing
  across verticals.

• The Adsterra native advertising network
  spans 190 different geographic locations and
  delivers over 22 Billion monthly impressions.
  With this platform, you get access to 8000
  publishers. 
• As for publishers, this network is known
  for offering the most competitive CPM rates in
  the industry. They guarantee a 100 fill rate for
  your ads.
• They have specialized in-house systems
  and employ other third part fraud detection tech
  to protect your campaigns against common threats
  like bad ads. They offer numerous responsive
  formats for native ads covering both desktop and
  mobile traffic.

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• If you play fair with your audience and you
  label
• native advertising, they respect that.

• Tim Cain, Director of Digital First Media

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Wrapping Up!

• Native advertising is already becoming the
  predominant form of online content marketing.
  Putting your story across and projecting quality
  through effort is the new expectation benchmark
  for any brand.
• So choose your platform wisely and make
  the most out of your campaigns.

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