6 salon marketing ideas

1
6 SALON MARKETING IDEAS
www.mydigisalon.com
2
1. Get Your Spa or Salon Listed On Online
Directories
This is the reason why your brand should pop up
in search results like google my business, yelp(
this is really important, make sure you have an
account on Yelp with good ratings), and other
social media platforms like Facebook, Instagram
etc. with a business profile.
3
2. Form Partnerships with Other Local Businesses
In order to get new clients and enhance your
beauty salon marketing strategies, form new
alliances with local businesses with similar
offerings. Eg. buy dinner, get a haircut free or
movie free etc.
4
3. Offer Referral Discounts
Referral discounts and offerings are a great way
to retain old customers and at the same time
acquire new ones. You can even work with local
businesses for referral schemes. E.g. refer 1
get 20 off, these offers are really lucrative
and will surely get you good on foot traffic in
your salon.
5
4. Loyalty Programs or Punch Cards
For your loyal and recurring clients make sure
that you have an ongoing loyalty card or offer
at all times. It will help you build a good
rapport with them and they will keep visiting.
E.g. hair spa free after 4 transactions.
6
5. Salon Promotions that Works
Customers love offers and discounts. Offers like
first time visit, last-minute specials or
monthly on house discounts or yearly visits etc.
You can give clients offers when they first
visit or during any time slot when the traffic
is low etc.
7
6. Share Your Promotions on Social Media
If you have a running promotion or offer, do not
forget to list out on Facebook and Instagram.
Even if you put a story and your reach is
organic, make sure you do it. It will give the
vibe that it is an exclusive offer for your
social media followers.
8
Conclusion
We are sure that the above mentioned steps will
help you get a basic idea about salon management
and unique salon service ideas. It will help you
in retaining your customers and at the same time
acquiring the new ones. You just need to make
sure your brand language and visualization is
consistent and resonates with your goal.
9
Reach Us

• www.mydigisalon.com
• mydigisalon_at_gmail.com