General Wireless

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Driving 3rd Generation Mobile Services
John Fontenot Director, Communications Industry
Solutions North American Technology Business Unit
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Topics

• Introduction
• Mobile Commerce
• Requirements
• Examples / customers

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Fusion Middleware A Complete SOA Platform
Development Environment

OID
Jdeveloper
Application Development Framework
Topology Svcs.
Information Access and Insight

Dir. Integration
Portals
Wireless
OCS ?
OWB
Discoverer
BAM
Business Processes
JMX Console
BPEL Process Manager
B2B Orchestration
Pre-built Business Flows
Security and Identity Management
Systems and Applications Management
User Prov.
Data Hubs and Integration
ASLM
Enterprise Service Bus
Oracle Data Hubs
200 Adapters
SSO

SOA Run time
Rules Engine
J2EE
Event Server
Web Services
Lifecycle Mgmt.
Enterprise Grid
Federated IDs
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Convergence Driving Growth
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Mass adoption of technologies

• Radio 35 years
• Television 25 years
• Mobile phone 10 years
• Internet 5 years
• Mobile Internet ?

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Machines Overtake Mankind
Network Traffic
100
Mobile is not just about people using Phones
75
50
Machines
Machines
25
0
2010
1990
1985
1980
2005
2000
1995
2015
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Functional impact on the Organization
Leveraging Wireless technology to develop new
methods of competing
Using wireless technology to enable different
business Models
Change of Business Model
Wirelessly and Ubiquitously linking discrete
elements of the supply chain to reduce cycle
time and lower cost
Increasing productivity Wireless devices
Enabler
Transformer
Sources PriceWaterhouseCoopers
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Requirements for the new services

• Scalability
• Availability
• Robustness
• High Performance
• Openess/Capability to integrate with external
  systems

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Oracles mobile strategy
iAS Wireless Edition
the portal to go
XML

• Any Device
• Nokia
• Motorola
• Ericsson
• Palm
• RIM Pagers
• Blackberry
• Any Network
• ..
• Any Browser

• Any Gateway
• Ericsson
• Phone.com
• CMG
• Nokia
• Motorola
• Tantau
• Infinity
• ...

• Any Markup
• HTML
• XML
• HDML
• WML
• TinyHTML
• TTML
• CHTML
• STKML
• VoXML
• VoiceXML
• .

• Personalized
• By User
• By Group
• By Device
• By Location
• By Language
• By Menu
• ...

• Any Content
• Any Web Site
• Any HTML Page
• Any XML Page
• Any Database
• Any servlet
• Any JSP
• Any XSP
• Any e-mail
• ...

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The Oracle Service Delivery Platform
Identity Management
Portal
Unified User Profile
BAM and BI
Service Gateway
Single Sign On
Virtual Directory
BPEL
Policies
WSM
Security
Provisioning
Oracle SDP
VoIP
Virtual PBX
Content Delivery Suite
CustomService 1
CustomService 2
J2EE
Carrier Grade J2EE
SIP Servlet Container (Proxy, Registrar,
Location)
Parlay
SIMPLE
SIP
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Location Based Services (LBS)

• 50,000,000 market in 2006
• Location technologies
• GPS/Device based
• Network based signal strength ranging (SSR)
• Types of services
• PUSH Event-driven
• PULL Client-driven

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Location Based Services

• Components
• Database spacial
• Content DB
• Applicatie Server (Oracle9i AS)
• SMS/Billing interfaces
• SIP/Parlay base network interfaces

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Whos at the mall?
Mall
Home
School

• Personalized buddy list based on location
• Who can help collaboration
• Creating additional PTT demand from business and
  individuals

/2
Mall

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Case studies Oracle Customers
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Verizon wireless

• Mobilisation of all enterprise applications
• Do I need a PC?
• Benefits
• Reduce manual data entry
• Increase accuracy
• Timely accounting billing
• Enabling collaboration

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Public Sector

• Law enforcement
• Los Angeles Police Department
• Benefits
• Increase productivity and accuracy
• Real-time criminal event information
• Eliminate corruption
• Increased revenue and reduced court time

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Mobile Parking

• Mobile Parking
• CIngular/Motorola
• Near real-time availability
• Benefits
• Payment of parking using Mobile Phone
• Increased revenue

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Key issues

• Think personal
• Speed of implementation of new infrastructure
• Regulatory and ethical issues around location
  based services
• Open IT infrastructure

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Key recommendations

• Any companyIntegrate wireless applications in
  your corporate IT strategy now!
• Telecom operatorsWalled garden portals are a
  risky road think open! Nobody can own the
  platform in this world!

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