PowerPointPrsentation

1
Policy Recommendations Session CIVITAS II Final
Conference Toulouse, 23rd of January 2009
2
Speakers Anne HOUTMAN EC / DG TREN CIVITAS
MOBILIS Bernard MARQUIÉ Deputy Mayor City of
Toulouse CIVITAS CARAVEL Juan Carlos APARICIO
Lord Mayor City of Burgos CIVITAS SMILE
Anders RUBIN Deputy Mayor City of
Malmö CIVITAS SUCCESS Jean YATES County
Councillor County of Lancashire Robert STÜSSI
Animator
CIVITAS II Final Conference l 21-23 of January
2009 l Toulouse
3
Anne HOUTMAN European Commission DG Transport
Energy
4
Bernard MARQUIÉ Deputy Mayor of Toulouse for
CIVITAS MOBILIS Changing Mobility Culture in a
City
5
Change in MOBILIS cities

• CIVITAS created a new urban mobility culture in
  our cities
• Why do we need a new urban mobility culture?
• Ever increasing traffic congestion and pollution
  of the urban environment have to be countered
• What can we do?
• To improve the quality of life of their
  citizens, all European cities need to adopt a
  sustainable mobility culture favouring
  alternative mobility in their city centres and
  sub-urban areas
• The change in culture achieved in CIVITAS
  MOBILIS has only been possible through a
  profound commitment and close involvement of the
  local politicians and policy makers

6
Local Context of the CIVITAS MOBILIS Cities

• A different starting point for each city
• Every city has its own socio-economic,
  geographical, historical, demographic and
  business characteristics
• Local mobility policies are influenced by EU
  regulation but also by specific national
  legislation (environment policies, industry
  politics, national research objectives, fiscal
  procedures)
• Every city has its distinct administration,
  institutions organisation and mobility planning
• Its up to the City to take into account these
  contextual elements in order to create the change
  in its own Mobility Culture, its own Mobility
  Policy.

7
4 types of policy tools to change the mobility
culture

• (1) Provision of political, policy and
  regulative support
• The provision and its continuity of political,
  policy and regulative support is absolutely
  crucial for the success of any sustainable
  mobility measure
• The bicycle policies of the city of Odense are
  successful as they are endorsed by all political
  parties and integrated in all local policies. As
  a a modal share of bicycle of more than 50 in
  the city centre
• The backing of a political frontrunner was a key
  element for the success of the bio-fuel measure
  in Ljubljana. They experimented the full life
  cycle from local small farm production to local
  public transport use (20 buses) taking into
  account the limitations of present bio-fuel use.
• The wider promotion of LPG after a finally
  successful testing of 10 LPG boats in the canals
  of Venice was hindered due to the lack of
  enabling national legislation and European norms

8
4 types of policy tools to change the mobility
culture

• (1) Provision of political, policy and regulative
  support
• (2) Availability of financial means and economic
  logic
• The integration of a financial chapter in a
  sustainable urban mobility plan, covering both
  infrastructure and soft measures, based on cost
  and benefit analysis can shape favourable
  financial conditions for a new mobility culture
• Aiming at the most clean bus fleet yet also
  based on cost-benefits analysis, Toulouse
  committed to enlarge its fleet of CNG buses to
  128 buses while thinking to use locally produced
  biogas in order to reduce the Energy invoice.
• The car sharing of Venice is run according to
  the logic of supply and demand. While in
  Toulouse we demonstrated that such a service
  will be profitable only after 5 years of
  exploitation
• In the creating alternative mobility options
  measure in Odense, the economic benefits for the
  participating families and how this can result
  in great savings for both the private and the
  public economy was shown

9
4 types of policy tools to change the mobility
culture

• (1) Provision of political, policy and regulative
  support
• (2) Availability of financial means and economic
  logic
• (3) Creation of institutional cooperation and
  stakeholder involvement
• It is a challenge for local administrations to
  cooperate effectively together. The creation of
  task forces for the implementation of innovative
  mobility measures bringing together all
  competent authorities has proven to deliver real
  results and mobility improvements
• The new mobility group created in Debrecen
  bringing together all local stakeholders jointly
  working on the development of a set of
  sustainable mobility measures proved to be
  successful (e.g. new access restrictions in the
  city centre, promotion of low emission traffic
  modes, )
• The task force for the joint development of new
  bicycle policies in Toulouse has already
  demonstrated its usefulness beyond the lifetime
  of MOBILIS (e.g. bicycle lane continuance policy,
  bicycle parking policy and bicycle rental
  policy)

10
4 types of policy tools to change the mobility
culture

• (1) Provision of political, policy and regulative
  support
• (2) Availability of financial means and economic
  logic
• (3) Creation of institutional cooperation and
  stakeholder involvement
• (4) Increase of user participation and awareness
• Our analysis of public participation and
  awareness in the 5 partners cities highlighted
  that a high level of user consultation is in
  general a prerequisite for proper implementation
• Visibility of project-related advancements needs
  to be assured. A well communicated measure has a
  higher potential to succeed. It became clear
  that the potential success of the new carpooling
  service in Debrecen depends on the students
  awareness
• A new parking management scheme in Toulouse,
  introducing paid parking for almost 7000 parking
  places in the city centre, was only successful
  because of an extensive user consultation and
  explanation of the outcomes

11
Thank you Bernard MARQUIÉ Deputy Mayor of the
City of Toulouse on behalf of the CIVITAS MOBILIS
Project www.civitas-mobilis.org Forthcoming
(March 2009) CIVITAS MOBILIS Policy
Recommendations How to Change Mobility in your
City ?
12
Juan Carlos APARICIO Lord Mayor of the City of
Burgos for CIVITAS CARAVEL Travelling towards
a New Mobility
13
Findings and recommendations of CiViTAS CARAVEL
regarding

• The European Commission
• Other cities
• The citizens

14
Findings and recommendations of CiViTAS CARAVEL
regarding

• The European Commission
• The cities
• Policy makers
• Transport authorities
• Administrations
• Stakeholders
• The citizens

15
Recommendations to the EC

• Continue the support
• It is a valuable facilitator, it generates
  momentum and strengthen local efforts
• It is necessary to place cities mobility on the
  agenda of the EU and the Member States as a
  strategic issue
• Capitalise on the added value and knowledge of
  CiViTAS CARAVEL
• Encourage further transfer of know-how
• Increase mutual understanding
• Strengthen the European co-operation for
  achieving ambitious goals
• Support better integrated approaches
• Integrated package implementation in
  international context is a real challenge for
  municipalities
• Reduce administrative burden

16
Recommendations to the citiesregarding policy
makers, transport authorities and administration
The CARAVEL cities have shown that appropriate
urban transport solutions must be embedded in the
city strategy and operative plans

• Integrationof technical, organisational,
  marketing and policy approaches
• Co-ordination (between / of)
• Regional and urban planning
• Land-use and transport planning
• Different transport modes
• Different transport operators
• High-level political aims and day-to-day needs
• Political commitment
• Willingness to change against apparent opposition
• Permanent dialogue with stakeholders
• Assuring the availability of qualified staff

17
Recommendations to the cities regarding
stakeholders

• Actual change needs involvement ! Stakeholders
  involved since the very beginning reduce the risk
  of failure / assure the success of a project.
• Discussion of problems and solutions
• Planning and implementation process
• Continuous evaluation and solution improvement
• RelevanceIdentify champions, pioneers, leaders
  among the stakeholders
• Benefits Create win-win situations for
  allBalance personal benefits and restrictive
  policies

18
The citizens Change is possibleFindings
Achievements

• Communication ! The key beneficiaries the
  citizens of our cities have to understand the
  overall issues of sustainable mobility
• Accepting apparent initial disadvantages
• Changing behaviours
• Communicate communicate communicate
• Mobility Marketing ! A central part of each
  urban mobility strategy
• Mobility offices, promotion and information
  campaigns, gadgets
• Online services
• Achievements a new mobility with
• Cleaner cities
• Greener cities
• Safer cities
• Healthier cities
• Smarter cities
• Happier citizens

19

• Thank you
• Juan Carlos APARICIO
• Lord Mayor of the City of Burgos
• on behalf of the CIVITAS CARAVEL Project
• www.civitas-caravel.org
• More information from CARAVEL
• Final Project ReportTravelling Towards a New
  Mobility The CARAVEL ExperienceSpecial
  edition availableFinal edition April 2009

20
Anders RUBIN Deputy Mayor of Malmö for CIVITAS
SMILE Cleaner and Greener Cities
21
Introduction

• Principal Policy Recommendations
• Provision of political, policy and regulative
  support
• Availability of financial means and economic
  logic
• Creation of institutional cooperation and
  stakeholder involvement
• Increase of user participation and awareness

22
Provision of political, policy and regulative
support

• Key success factors
• Political backing to mobilise the necessary
  effort, co-operation and budget for innovation
• A well-planned, well-documented transport and
  environmental strategy
• Strong political control in countries from the
  eastern part of Europe can offset adverse effects
  of rapid economic growth
• National and EC regulation and targets can affect
  the way a measure is implemented e.g. biofuels
• Demonstration measures can in turn define new
  national standards e.g. Malmö LEZ

23
Availability of financial means and economic logic

• Key success factors
• Co-funding can speed up the implementation of new
  ideas and allow the testing of innovative
  measures
• The proper evaluation of a measures results will
  produce a cost effectiveness or cost benefit
  calculation that can justify it continuing
• The development of a business plan can enable a
  successful demonstration measure to become
  mainstream once the co-funding ends
• The identification of mutual cost benefits can
  aid institutional cooperation e.g. between
  council departments or between public and private
  sectors

24
Creation of institutional cooperation and
stakeholder involvement

• Key success factors
• Institutional co-operation and partnership
  working is vital for the success of innovative
  transport measures
• Having the right structures for cooperation can
  help to establish and maintain the collaboration
  which is vital for the successful delivery of
  measures
• Examples from Malmö
• City authority and regional transport authority
  for many public transport and mobility measures
• City authority and private sector businesses for
  eco-driving, car sharing, biogas and measures
  aimed at goods transport in and around the city

25
Increase of user participation and awareness

• Key success factors
• User awareness and participation are vital to the
  success of innovative transport measures
• Many measures are in fact designed to raise
  awareness of and change behaviour towards
  sustainable travel
• A range of approaches and techniques can be used,
  from detailed consultation through to local media
• Proper research of user needs can identify the
  individual motivating factors and maximize the
  chances of success e.g. personalised travel
  planning

26
Thank you Anders RUBIN Deputy Mayor of the City
of Malmö on behalf of the CIVITAS SMILE
Project www.civitas-smile.org
27
Jean YATES County Councillor of Lancashire for
CIVITAS SUCCESS A living environment for the
21st Century
28
Any more questions / comments / recommendations
to Anne HOUTMAN EC / DG TREN CIVITAS MOBILIS
Bernard MARQUIÉ Deputy Mayor City of
Toulouse CIVITAS CARAVEL Juan Carlos APARICIO
Lord Mayor - City of Burgos CIVITAS SMILE
Anders RUBIN Deputy Mayor - City of Malmö
CIVITAS SUCCESS Jean YATES County Councillor
- County of Lancashire Robert STÜSSI Animator
CIVITAS II Final Conference l 21-23 of January
2009 l Toulouse
29
(No Transcript)