Prsentation PowerPoint

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Information society, Globalization and The new
society paradigm Philippe CLERC Assemblée des
Chambres Françaises de Commerce et
dIndustrie Economic Intelligence, innovation
IT director Association Française pour le
développement de lintelligence
économique Chairman Competitive Intelligence
Worldwide JAKARTA, 23 et 24 juin 2004
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Learning from the recent past In 1987
Stevan Dedijer, professor in social intelligence
at Lund University organized a Symposium at
UNESCO on our today subject. The title
was  Intelligence for Economic Development
the role of knowledge industry  What this
pionner says ?

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Dedijer has introduced the notion of  social
intelligence  applied to developing countries,
in the 1970. Social intelligence or the
capability to adapt/respond to changing
circumstances in order to achieve decided
development objectives Effectiveness of a
societys social intelligence consists in the
size of its knowledge industry and the density
and quality of its Information networks A
country lacking both could overcome this gap
through an intelligence policy and
cooperation. The needed information and
knowledge could be acquired from outside.

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• Our changing world or what are the specific
  transformation of our world ?
• Today the world we are living, enters in high
  speed cycles of changes. How to read it, how to
  strategize in such circumstances.
• Through globalization, the paradigm of our
  societies, the factors of economic and social
  development are deeply transformed.
• - Information and knowledge have become
  essential
• constituents and determinants, of
  economic wealth and
• growth.
• - They have to be managed through a competitive
  intelligence
• or technical watch strategy.
• Almost impossible to survive, if such a
  strategy is not defined and shared by actors and
  deciders, at local, regional or national level
  of the country.

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• To share with you.
• In order to make sure, that, at the end of my
  presentation, we will share the conviction, I
  have just formulated,
• I will go through the different following points
  with you
• The reality of the information or knowledge
  society, its
• characteristics,
• the definition of the new society paradigm,
• its consequences on the way to manage scanning
  and
• understanding of the environment.

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• From information society to knowledge society.
• Lets notice that the concept is not new.
• In 1978, the French government published a report
  on the information society, in which the authors
  (MM. Nora and Minc) alerted about the weakness of
  our knowledge industry and the risk for our
  economy to fall in a state of information
  dependency.
• The question was,
• the lack in France of world or European scaled
  databases in the
• field of economic, scientific and technological
  field,
• The weakness of the information market and the
  lack of sufficiently
• strong actors to compete.
• This information has to be meditated

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From information society to knowledge society
(2) In many countries in the world, the
Information society has become a public policy,
mainly oriented towards a new competitive
dynamic. The USA, under President Clinton, made
of it an instrument of economic domination
through a national economic intelligence policy.
From Al Gore Information Highways to advocacy
policy. In France, in 1997, the Government
launched a program call Promoting France entry
in the Information society . Today the Prime
minister promote an strategic plan for
e-administration. In the same time, France has
nominated a coordinator for the economic
intelligence policy , that it has launched at the
end of 2003. Lets mentioned here the World
Information Society summit of 2003


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Entering the information society We definitively
enter a information-driven, interconnected world
with an impact on three major pillars of our
societies a) Technology the information
technology revolution and the internet deeply
transform the production and organisation.
Information highway. E-commerce and e-business
are brand new ways of relation with customers,
suppliers, competitors, partnersIt allows access
to a huge amount of information at a low cost and
offers efficient tools for internet navigation,
information searching or processing. b) Economy
The new business model and value chains place
intangible assets at the heart of productivity
and ROI. The customer is positioned in the centre
of the organisation and he becomes a real
information system. c) Society new products,
new way of communicating, consuming, social
governance, e-democraty and networking..


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• In this dynamic, watch and intelligence becomes
  essential approaches to interpret the complexe
  and rapid evolution of industry, the moves of
  competitors, clients or for a better positioning.
• Processed information through competitive
  intelligence becomes knowledge and a central
  productivity factor,
• - for the creation of new activities, value,
  wealth and jobs,
• for competitive or cooperative advantage in a
  development
• national or regional project.

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Four major new characteristics of the information
and knowledge society The first one is the
existence and generation, in the economic,
cultural, social fields, of numerous networks of
state and non state (NGO) actors playing a
growing influence role in development processus
(stakeholders) The second corresponds to the
emergence of new, territorial network
organisations composed of SMEs, CCI, States and
regional organizations, research centres,
university experts, professional associations
exchanging and sharing information, intelligence
and watch to be more competitive
collectively. Michael Porter paradox to be
competitive in a globalized economy, you need to
be rooted in local clusters, local or regional
knowledge networks.

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Three major new characteristics of the
information and knowledge society (2) The third
characteristic is the intensification of the use
of information and knowledge as a competitive
tool through strategies of influence (soft power,
attraction versus coercion) This is an
interesting way of competing or cooperating,
because it forces the parties to produce valuable
competitive intelligence through the analysis of
cultures, intents and capabilities, in order to
make the environnement or the market move in
favour of their project, entreprise, region or
country advantage. The fourth concerns economic
security and security of information systems,
that have become essential part of information or
knowledge strategy and CI. Security versus
competitiveness and openess.

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• The definition of the new society paradigm
• Intangible assets such as know-how, competencies,
  social capital become main productivity factors.
• Sharing and exchanging information becomes a
  source of great efficiency
• National widespread sense-making capability
  matters more than electronic highways
• Competitive advantage or development advantage
  does not lie in the concentration of facts and
  figures, but in the complemantarity of the brain
  who interprets them.

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Consequences on the way to manage scanning and
understanding of the environment. Let me mention
two mains consequences. First, the necessity to
change organizations. To survive in the new
paradigm, to manage the permanent threat of
competition - entry of new competitors on the
market, substitution products through innovation
and technologies, crisis due to demand,
production, international competition, and to
manage complexity or volatility of the
environment All these fundamentals require
organizations to learn a lot of the current, but
too of the likely future reality of the market
through an interactive competitive intelligence
and to apply the workable knowledge to change
strategy, behaviour and positioning in real-time.

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• CI or social intelligence has to be,
• managed and,
• implemented not in a positioning strategy, but
  in an agile, creative,
• anticipative and pro-active way.
• If you don t plan for the future, you wont
  have one ! (Ben Gilad)
• This requires the organization of an internal
  watch system, mobilizing tacit and formal
  knowledge, useful for the interpretation of the
  external alerts.

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Second consequence imagine new tools and ways of
reading the events To create innovative
perception and interpretative skills
(training) To organise networks of sensory
organisations or experts for watching what is
happening in the environment, in the world and to
anticipate manoeuvres on the market, moves in the
environment, to catch early warning signals,
alerts. All this for the sake of a better
comprehension and interpretation of external
threats and opportunities.

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• Two experiences in France in ten years
• From national to local intelligence organization
• A national competitiveness and economic
  intelligence strategy
• 1995, under authority of the Prime minister. A
  national competitiveness and Economic security
  policy
• 2003, under the authority of the Prime minister,
  nomination of an economic intelligence
  coordinator, in charge of national and
  territorial economic intelligence.
• To seek for competitive advantage of the nation
  through national ability
• and speed to coordinate information networks
  and ressources for the
• development of SMEs and regions.

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As far as development is concerned, and as a
first conclusion, the question is How to
get a creative vision of the future through
Competitive intelligence

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Thank you for your welcome and
attention p.clerc_at_acfci.cci.fr