maestro

1
maestro
the
concept

• Its the staff-organizing,
• idea-generating,
• time-managing,
• deadline-meeting,
• problem-solving,
• teamwork-promoting,
• story-packaging,
• audience-pleasing
• way to do your publications

2
the
maestro
concept

• its simply
• all elements
• working together
• to create and craft
• a masterpiece
• for an audience

3
the
maestro
concept

• staff-organizing
• writer(s)
• designer
• photographer
• the invisible pro
• guided by
• editor/facilitator
• (maestro)

4
the
maestro
concept

• idea-generating
• 3 heads better than one
• marriage of visual/verbal
• shared ownership

5
the
maestro
concept

• time-managing
• 10-15 min. initial
• work session
• brief where are
• we meetings
• deadline adjustments
• if needed

6
the
maestro
concept

• deadline-meeting
• communication
• flexibility
• everyone on same page

7
the
maestro
concept

• problem-solving
• communication
• runs interference
• cat complex
• bringing up babies
• if all else fails,
• misery does
• loves company

8
the
maestro
concept

• teamwork-promoting
• communication
• shared leadership/ ownership
• bringing up babies
• flexibility
• risk-taking
• encouraged

9
the
maestro
concept

• story-packaging
• all readers questions answered
• headlines
• art/photography
• alternative copy
• risk-taking
• encouraged

10
the
maestro
concept

• audience-pleasing
• all readers ???? answered
• packaging engages reader
• alternative copy adds dimension/ depth
• risk-taking appreciated

11
the
maestro
reality

• its simply
• all elements
• working together
• to create and craft
• a masterpiece
• for an audience

12
the
maestro
reality

• the initial session
• wrestling spread
• ideas generated, sources determined
• photographers split assignments
• guided by sports editor(maestro)

13
the
maestro
reality
14
the
maestro
reality

• follow-up session
• story idea - senior recovered from injury to
  compete at state
• headline Heavy Wait
• photog to state
• alt. copy photog to shoot action shots

15
the
maestro
reality

• communicating
• action photo needs replaced
• photo extraction problem
• photog has to work night of assigned coverage

16
the
maestro
reality