MI021 / CS021 Computers in Management

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MI021 / CS021Computers in Management

• Oct. 13, 2006
• Personalization
• Mass Customization
• and -
• The Evolving Software Market

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Topics Covered

• Mass-Customization Personalization
• Examples Apparel, Food, Vehicle
• Advantage
• Motivating factors. Competitive advantage?
• Challenges Pitfalls
• The evolving software market
• mySQL open source beyond Linux
• Salesforce.com, ASPs, and software as a service

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Starbucks HearMusic
NikeID
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Custom Stamps Seemed Like a Good Idea At the Time
..but, some of the customers were a bit creative
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Challenges

• Controlling freedom of expression
• Swtshop on Nikes, Slobodan Stamps
• Complexity of ordering
• Fit Taste difficulties
• Custom Foot MyCereal.com
• Need to retrofit production lines
• 6 month effort at Nike
• Return on investment
• Need to achieve margins scale to justify
  investment

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