Sales Presentation

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Varilux Ellipse

• Sales Presentation

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Small Frames is fashiona major trend among
presbyopes

• About 85 of the frames created by Italian
  designers right now are small frames."
• Carlo Visconti, ECP in Ottica Tatoni, Turin, Italy

• Miniaturization is a trend in many industries
• Symbol of high technology, modern life
• New generations of presbyopes do not want to
  choose anymore between look / fashion and visual
  quality
• Presbyopes want freedom of choice for their
  frames even with progressives

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Small Frames is  big market 7 of total
progressives volume

• Various penetration among countries
• Northern Europe from 15 to 25 of total Pals
• Southern Europe from 5 to 10
• North America 7 to 10 of total Pals
• Whats a small frame ?
• Varies among countries
• Mainly B dimension lt 35 mm
• Fitting height lt 20 mm

B lt 35 mm
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Small Frames is very competitiveall major
competitors have a small frame offer
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Small Frames is very competitiveit becomes a
standard of progressives market

• Market created by Ao Compact in 1998
• Wide ranges of power and material available
• CR 39, PC, HI
• Photochromics, polarized
• No real differentiation in positioning
• Fashion
• Freedom of choice for frames
• Shorter and shorter values claimed
• Each competitor creates its own standard
• Values claimed are not based on the same
  measurement (fitting height, progression length,
  100 addition, Fitting cross to top of Near
  vision circle..)

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Overall objectives for Varilux
Defend our market share Maintain our price premium

• Bring innovation and differentiation in Varilux
  range
• Develop segmented offers and consumer driven
  added value products
• Strengthen the Brand by developing our
  positioning based on visual physiology

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The first segmented Varilux
Personalized
Universal Varilux Range
Universal tout terrain all types of usages
Life Style / Segmented specific usage, type of
frame or Consumer target
The best lens within all Pals
The best Pal in each category
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Objective of a Varilux for small frames
Defend our market share Develop Varilux brand
image of innovation through a different approach
Gain strong position in small frames segment for
progressives
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Small Frames wearers a specific visual strategy
Small Frames a cinema format
Small Frames a specific behaviour

• A higher horizontal / vertical ratio than large
  frames

Large Frames
Small Frames
Large Frames
Small Frames
A large vision angle in horizontal
Specific eye lowering in small frames
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PositioningA Varilux response to small frames
wearers specific visual needs

• Consumer promise

Varilux Ellipse is the first progressive lens
which respects natural visual behaviour of
wearers in small frames

• Varilux Ellipse

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ECP rationalesWide vision fields with the
shortest progression length

• A natural eye movement to reach Near Vision
• An eye lowering of 18 is sufficient to reach
  near vision
• Wide vision fields adapted to Small Frames
  proportion
• Perfect acuity far vision angle of 140
• Wide Near vision with optimal acuity

Natural behaviour in small frames and extra wide
vision fields
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Varilux Ellipse the best of small frames
category

• The shortest progression length .with a Varilux
  performance

Plano addition 2.00
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Varilux Ellipse the best of small frames
category, according to wearers
Fitting height 17 mm to 19 mm
No significant differences between Vx Ellipse
Life Xs (all items)
Strong differences between Vx Ellipse Ao
Compact NV IV, DV.
Melbourne University of Optometry, Australia.
May/ Sept 2003. 31 small frames wearers.19
Wearers with FH 17 to 19 mm Ao Compact /
Varilux Comfort / Rodenstock Life Xs / Varilux
Ellipse. 3 wks wearing. 12 Wearers with FH 14 to
17 mm Rodenstock Life XS / Varilux Ellipse. 2
wks wearing
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Varilux Ellipse is a Varilux design

• Multi design by addition and by ametropia
• Orma (50 different designs), Stylis/ 1.67 (60
  different designs), Airwear (50 different
  designs)

Optical power profile (Plano add 2.00) 1
equivalent to 0.50 mm

• Soft and harmonious power profile for its short
  progression
• Near Vision Inset is variable
• 1.67 Aspherized design in all lens except Far
  vision control area

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Varilux Ellipse in Varilux range

• Varilux Ellipse belongs to Varilux range
• a Varilux level of performance
• Varilux brand guarantee of high quality design
  and easy adaptation
• Varilux Ellipse is the first segmented Varilux
• optimized only for small frames wearers
• Best of its category
• Varilux Ellipse can not be compared with Varilux
  Panamic and Varilux Comfort
• VxP VxC have been optimized for all types of
  frames and wearers
• They are complementary, as they are not on the
  same segment
• Universal progressives vs small frames
  progressives

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Varilux range minimum fitting heights
recommanded
14 mm
18 mm
20 mm
16 mm
Minimum Fitting height
Varilux Ellipse
Varilux Panamic
Varilux Comfort Small
Varilux Expert
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Varilux EllipseCommercial range
Additions from 0.75 to 3.00 by step of 0.25D
Varilux Ellipse Orma
-12D
Varilux Ellipse Stylis
Varilux Ellipse Airwear
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Elliptic shapeBrand identification, Marking and
Technical engraving
3 elliptic diameters 6055 / 65 6560 /
70 7065 / 75 Diameters are decentred
Varilux Air Mark logo (following the 2004 Roll
out)
Varilux Laser signature
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Added values and options same as Varilux Panamic

• All added value and options available on Varilux
  Panamic
• are also available on Varilux Ellipse and
  especially
• Crizal Alizé (same roll out as for VxP)
• Crizal
• Supra
• Précal
• Présize
• Special Thickness (edge or centre)
• Special Basis
• Knife edge
• Prism
• Same tints as for Varilux Panamic

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Product Codes

• Varilux Ellipse Orma 455
• Varilux Ellipse Stylis 457
• Varilux Ellipse Airwear 454

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• Thanks for your attention