Step-By-Step Guide to Solid Digital Marketing Plan

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A Step-By-Step Guide to Structuring a Solid
Digital Marketing Plan
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SWOT ANALYSIS

• The first step of a digital marketing plan is to
  carry out SWOT analysis of your company. It is
  qualitative as well as quantitative as it takes
  into consideration factors like digital habits,
  influencers, etc. This analysis helps you to look
  at the strengths, weaknesses and opportunities of
  your company from every angle.

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ESTABLISH DIGITAL MARKETING GOALS

• Once your brand has acquired reputation in the
  market, work on establishing digital marketing
  goals. Develop your digital marketing strategy
  plan with a specific framework with measurable,
  relevant and timely goals.

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DEFINING BUYER PERSONA

• Buyer persona is one of the most important
  digital marketing plans. The persona is one who
  simulates the ideal customer. The persona
  includes more specific details like first name,
  hobbies, etc going beyond the demography of
  customers.

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DEFINE YOUR MARKETING STRATEGY

• After establishing the goals and defining the
  persona, it is time to implement the strategies.
  This should begin with choosing the appropriate
  channels for brand promotion and communication.
  This will create a brand authority for your
  business.

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MEASURE RESULTS AND KPIS

• Digital marketing strategy plan includes constant
  feedback and reviews from clients. Also, collect
  data and prepare reports of your analysis. KPIs
  are important to monitor your strategies and
  indicate their performances. If you notice a
  decrease in KPI, it is time for you to find a
  remedy for it.

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