Digital Marketing

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Digital marketing.

• By Harsh kumar

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What is meant by digital marketing?

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel.

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Types of digital marketing.

• SEO
• SMO
• SEM
• AFFILIATE MARKETING
• CONTENT MARKETING
• EMAIL MARKETING
• VIDEO MARKETING

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Seo (Search Engine Optimization)

• SEO means Search Engine Optimization and is the
  process used to optimize a website's technical
  configuration, content relevance and link
  popularity so its pages can become easily
  findable, more relevant and popular towards user
  search queries, and as a consequence, search
  engines rank them better.

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SMO (Social media optimization)

• Social media optimization (SMO) is the use of
  social media networks to manage and grow an
  organization's message and online presence. As a
  digital marketing strategy, social media
  optimization can be used to increase awareness of
  new products and services, connect with
  customers, and mitigate potential damaging news.

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Sem (Search engine marketing)

• Search engine marketing is considered by many to
  be the most efficient way to spend marketing
  dollars. Examples of search ad networks. The two
  primary search networks that SEM professionals
  target are Google Ads (formerly Google Adwords)
  and the Bing Ads.

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AFFILIATE MARKETING.

• Affiliate marketing is a process where publishers
  earn a commission by promoting a product or
  service made by another retailer or advertiser.
  The affiliate partner is rewarded a payout for
  providing a specific result to the retailer or
  advertiser. Typically, the result is a sale.

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CONTENT MARKETING.

• Content marketing is a marketing strategy used to
  attract, engage, and retain an audience by
  creating and sharing relevant articles, videos,
  podcasts, and other media. This approach
  establishes expertise, promotes brand awareness,
  and keeps your business top of mind when it's
  time to buy what you sell.

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EMAIL MARKETING.

• Email marketing is a form of marketing that can
  make the customers on your email list aware of
  new products, discounts, and other services. It
  can also be a softer sell to educate your
  audience on the value of your brand or keep them
  engaged between purchases. It can also be
  anything in between.

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Video marketing

• Video marketing is using videos to promote and
  market your product or service, increase
  engagement on your digital and social channels,
  educate your consumers and customers, and reach
  your audience with a new medium.

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Thank you