Title: How to Use Instagram: A Beginner's Guide
1How to Use Instagram A Beginner's Guide
- Over the past few years, Instagram has seen
exponential growth from one million users at
its inception to over one billion in 2022. - If you're interested in getting an Instagram
account, or just created one but aren't sure how
to use it, you're in luck. Here, we're going to
cover all the basics, so you can learn why
Instagram is the top social media platform for
engagement today. - It's hard to remember a time before Instagram. At
one time, "Do it for the 'gram" was a common
saying, which meant, essentially, "Do something
so we can take a picture and post it to
Instagram." - Since then, Instagram has placed a larger and
heavier emphasis on video. So you no longer hear
the phrase Do it for the gram. I bet, though,
that a second version of the phrase will soon
follow. (Maybe Do it for reel?) - If you're not part of the one billion users on
Instagram, you might want to reconsider. The app
is a great chance to engage with top brands and
stay a part of friends' lives. When I want to see
how my college friends are doing, I don't check
Facebook, I check Instagram. Plus, you can follow
your favorite celebrities or political figures
to see candid photos of their everyday lives. - Additionally, it's a phenomenal platform for
investigating what other brands are doing for
instance, Nike uses the Instagram Stories'
feature to promote inspirational athlete stories
you won't find anywhere else. - If you're ready to sign up for Instagram, follow
these steps below - Go to the Instagram site on your desktop, or
download the Instagram app from the App Store
(iPhone) or Google Play Store (Android). - If you're on desktop, click "Log in with
Facebook", or fill in the form with your mobile
number or email, - name, username, and password. Then click "Sign
up". - On Android, click "Sign Up With Email or Phone
Number". - On iPhone, select "Sign Up".
- Enter your email address or phone number, then
click "Next". Alternatively, you can sign up with
your Facebook account. - Once you've filled out your username and
password, you will be instructed to fill out your
profile info. Then, tap "Done". - If you register with Facebook, you'll need to log
into your Facebook account if you're currently
logged out. - How Do Instagram Notifications Work?
- When your account is created, you'll want to
adjust your notifications so you only receive the
information you want. For instance, you can
choose to receive notifications when you get
likes from everyone but, alternatively, you
might decide to only receive notifications when
you get a like from someone you follow. Or, you
might turn off notifications for likes
altogether. - You can adjust notifications to "Off", "From
People I Follow", or "From Everyone", for the
following categories Comments, Comment Likes,
Likes and Comments on Photos of You,
2- Follower Requests, Accepted Follow Requests,
Friends on Instagram, Instagram Direct, Photos
of You, Reminders, First Posts and Stories,
Product Announcements, View Counts, Support
Requests, Live Videos, Mentions in Bio, IGTV
Video Updates, and Video Chats. - If you're overwhelmed by that list, I get it I
am, too. If you're unsure what notifications you
want to receive, you might start with your
notifications on "From Everyone", and if certain
notifications begin to annoy you, you can turn
them off later. - Instagram for Business Templates Guide
- Open up the Instagram app on your phone.
- First up, open up the Instagram app on your
mobile device. You can also access Instagram on
desktop if you prefer. Then, head to your profile
by clicking the image of your profile picture on
the bottom right. - Access Settings.
- After you arrive at your profile, click the
hamburger menu on the top right-hand corner. A
popup menu will appear. Tap Settings. - Tap Notifications.
- On the next screen, click "Notifications."
- There, youll be able to change the notification
settings depending on category. These categories
include - Posts, Stories, and Comments
- Following and Followers
- Direct Messages and Calls
- Live and Video
- Fundraisers
- From Instagram
- Email and SMS
- Shopping
- You also have the ability to pause all
notifications by toggling the Pause All option up
top.
3- Now, you do it on a per-post basis.
- If you want to share a post to other platforms,
you navigate to the actual post you want to
cross- publish on Facebook, Tumblr, and Twitter,
and then manually share it that way. - Heres how
- Open up the Instagram app.
- Navigate to your profile.
- Tap on the post youd like to cross-post.
- Click the three dots on the top right-hand corner
of the post. - On the pop-up menu, click Share.
- Note Dont click Share to, which will give you
an option to AirDrop or share the post to your
contacts. - Toggle the accounts youd like to share the post
to. If youre not already signed in, youll need
to do so right within the Instagram app. - Once youve connected your accounts for one post,
you can then toggle the sharing options for any
new posts without needing to sign in again. - If you connect Instagram to Facebook, you can
share your Stories across both accounts. We talk
more about how to do that below. - How to Connect Instagram to Facebook
- Since Instagram and Facebook are owned by the
same company, Meta, you can connect the two
accounts for a more seamless experience.
Connecting your Instagram and Facebook accounts
allows you to - Share Stories across both Instagram and Facebook
- Login with Facebook into Instagram
- Sync your profile name and picture across both
profiles - Use Facebook Pay on both platforms
- Access your shopping activity on both accounts
4- 7. Follow the prompts to log in into Facebook.
- Done! Your two accounts are now connected. Here's
how it'll look like once you're finished In the
next section, I'll show you when a linked account
comes in handy. - Upload, Edit, and Post an Image
- Now, for the most important part of Instagram
how to upload and post an image. - Instagram is an entirely visual platform. Unlike
Facebook, which relies on both text and pictures,
or Twitter, which relies on text alone,
Instagram's sole purpose is to enable users to
share images or videos with their audience. - On Facebook, you might choose to post 100 photos
on an album. On Instagram, you need to be
choosier about which photos you post. There are a
few reasons for this first, you don't want to
post more than once a day (typically). And you
don't want to post too many similar photos. - For instance, it would be odd for you to post
fifty photos from the same beach vacation on your
Instagram profile. Instead, you might choose
five or six, and place them all within the same
post. - (These are called carousel posts, and they allow
you to share multiple photos in one post only.
Carousel posts are awesome for posting similar
pictures in one package while keeping your
overall profile aesthetic diverse.) - Curious about creating an aesthetic? To learn
more about Instagram account themes and get
inspiration, take a look at these Instagram
themes. Additionally, if you want to embark on a
deep-dive, you can take HubSpot's Instagram
Marketing Course. - Now that we've covered that, let's explore how to
upload, edit, and post an image. - Click the "" icon at the top-right hand corner.
- When you tap the icon, youll be prompted to
choose the type of post you want to share. Since
we want to publish a post directly on our profile
feed, tap Post. - Choose your media file.
- Here, you have three options. You can look
through your Photos library on your phone, you
can take a new picture from right within
Instagram, or you can take a new video. For our
purposes, I looked through my Photos library and
found a picture of Boston I wanted to use. Then,
I clicked "Next" in the top right. - Add filters if desired.
- There are two categories you can use to edit your
image "Filter" and "Edit". Instagram
automatically shows you filters first. You can
scroll through the carousel and click any of the
filters to apply it to your image. - Additionally, if you want to use a filter but you
want to tone it down, double tap the filter and
move the cursor to the left to lessen the
intensity of the filter. - Edit your image if desired.
5Next, click "Edit". Here, you can adjust
contrast, brightness, structure, warmth, and
more. When you're happy with your edited image,
or if you don't want to edit it at all, click
"Next" in the top right. 5. Write a caption and
toggle sharing settings. Now, you can add a
caption, tag people (you can only tag someone if
they also have an Instagram account), and add a
location. Additionally, click the button beside
Facebook or another linked social media account
to share your image on that platform, as well.
When you're ready to publish, click "Share" in
the top right. If you dont want to use your app
to post on Instagram, you can also do so from
your computer. Learn how to post to Instagram
from a Mac or PC here. Upload an Image or Video
to Your Stories Instagram Stories is a feature
that allows you to post videos or images that
disappear after 24- hours. Instagram's Stories
feature is similar to Snapchat in terms of
content users often post more casual and
candid videos and images, offering glimpses into
their every day lives. For instance, on your
normal feed, you might post a heavily-edited
picture of yourself and friends at a baseball
game. But you might post a more candid video to
your Story of the stadium singing "Sweet
Caroline".