My Space. High School and College Students create MySpac

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Marketing Toward Youth

• Nicole Harrison, M.S. Ed.
• Team Lead Account Manager
• University EN Specialist
• Ticket to Work

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Millennial Generation

• Born 1980-1995
• This is the first generation to come of age after
  the ADA
• They have always had elevators, ramps, accessible
  buses
• In previous generations students with
  disabilities were not main streamed- this
  Millennial generation does not understand work
  place discrimination because they were not
  segregated during school
• Tech savvy- grew up with computers, cell phones,
  accessible technology
• Hardworking and have tools to use to connect with
  each other
• Strong parent advocates- helicopter parents

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Marketing toward Youth

• Marketing toward High School/Middle Schools
• Reaching out to Helicopter Parents
• Internet tools that youth use
• You can use them also!
• Instant Messenger
• Facebook
• MySpace
• Reaching out to Community Colleges/Universities
• Connecting to your youth!

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Marketing toward High Schools/Middle Schools

• Host a Information Night for High Schools/Middle
  Schools in your community
• Attendees
• Parents, Teachers, Students, Principles, and
  Counselors
• Invite
• AWIC, CWIC, WIPA
• SSA, PASS Specialists
• CILS, One-Stops, Employment Networks, other
  community partners
• Discuss
• Roles of what each organization/person does
• Work Incentive Programs
• Transition programs

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Reaching out to Helicopter Parents

• Include Parents!!
• Go visit organizations- attend meetings- make
  sure parents and youth BOTH understand the TTW
  Program
• PTA meetings- elementary schools and middle
  schools
• Education needs to start early
• Host information sessions at your community for
  parents to attend
• YMCA
• Big Brothers and Big Sisters
• Easter Seals
• ARC
• CIL
• Churches

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Instant Messenger (IM)

• Students as young as elementary school have
• Screen names
• Create your name and connect to your students-
  and other WIPAs, CWICs, AWICs, Ticket to Work
  Account Managers
• Chat to students via internet
• High School students will go to college and still
  use the name
• If they have questions they can IM you
• Place events and other information in your
  profile
• http//www.aim.com/aimexpress.adp

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Facebook

• High School and College Students create
  profiles about themselves
• You can create one too and connect to students!
• Create one as an Individual (WIPA, CWIC, etc.)
• OR your organization can create a Facebook page
  (CIL, One-Stop, etc.)
• List information such as work info hours, events
  coming up, websites, and documents
• Connect to groups and create groups-
• i.e. Northern VA Ticket to Work group
• High School students can join this group and you
  can send out invites to events
• www.facebook.com

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My Space

• High School and College Students create MySpace
  pages about themselves
• People of all ages use this website
• You or your organization can create one too and
  connect to students!
• List information such as work info hours, events
  coming up, websites, and documents
• Connect to other CWICs,AWICs, WIPAs
• Send out information about conferences
• Send messages to each other with websites, news
• Connects you to employers!- able to search
  internships
• http//www.myspace.com/tickettowork

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Community Colleges and Universities

• Reach out to local community colleges and
  universities
• Research shows students are receiving college
  education and THEN going onto SSI/SSDI
• Work with the community colleges/universities
• Disability Student Services
• College Career Services
• Connect students to jobs in the community!

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Connect to your youth!

• Have them set up YOUR organization or individual
  
• Facebook, MySpace, Website, etc.
• Find out other communication tools they use
• Blogs, e-mail blasts, Yahoo groups, LinkedIn
• Have your youth connect with each other
• Its a support network!
• They NEED to communicate with each other
• Their generation is collaborative and they enjoy
  cooperative activities
• Hire a youth to help youth!

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Feel free to contact me

• Nicole Harrison
• Team Lead Account Manager
• 703-448-6155 ext. 233
• nicoleh_at_cessi.net
• AIM yelowbutterfly