Does Marketing Even Sound Biblical

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Does Marketing Even Sound Biblical? Scott
Mills Marketing Strategist LifeWay Student
Ministry
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WARNNG The opinions expressed in this session
are that of Scott Mills.
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WARNNG The opinions expressed in this session
are that of Scott Mills.
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WARNNG The opinions expressed in this session
are that of Scott Mills.
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WARNNG The opinions expressed in this session
are that of Scott Mills.
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WARNNG The opinions expressed in this session
are that of Scott Mills.
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• Agenda
• Does marketing your ministry sound biblical?
• How do you market your ministry?
• Using New Media in your ministry.
• Questions/Answers/Dialog

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4 Ps
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Jesus is the perfect Product
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Salvation is the perfect Price
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The church is the perfect Placement
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The Promotion? that is our job
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Answer Yes, marketing is very much biblical
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Mark 1615 Go into all the world and preach the
gospel
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Marketing Evangelism
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• How do you market your ministry?
• Know who you are
• Know your audience
• Know your competition

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Have you ever made a youth group video?
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Features What makes up your Youth Ministry?
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Advantages What does your Youth Ministry do?
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Benefits What needs does your Youth Ministry meet?
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FEATURE Fellowship ADVANTAGE Connection with
other believers BENEFIT Will build
relationships to experience life with.
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FEATURE Worship ADVANTAGE Time to focus on
God BENEFIT Build a stonger and deeper
relationship with God
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FEATURE Games ADVANTAGE Fun with
friends BENEFIT Walls come down between
students and build stronger relationships with
each other and leaders.
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FEATURE Bible Study ADVANTAGE Grow in your
faith BENEFIT Students are developed spiritually
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Value Proposition We are a youth ministry that
provides connection with other believers, fun
with friends, and opportunity to build a deeper
relationship with God so that students will grow
in their faith and be developed spiritually.
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Ski trips should not be about skiing
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Do you know your students? Do you know their
parents? Do you know what they are involved in
outside of church?
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Are you listening to your customers? Students and
Parents
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Who is your competition?
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SCHOOL
SPORTS
MEDIA
FRIENDS
STUDENT
WORK
FAMILY
CHURCH
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New Media John Cade
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Your Online Youth Ministry Strategy

• John Cade
• Internet Producer

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5 Goals for your Online Strategy

• Be accessible to students and parents
• Inform your students and parents
• Build community
• Offer valuable resources
• Stay informed

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Be Accessible

• Create accounts on Facebook, MySpace, and Twitter
• Being available will build rapport
• Stay signed on during regular business hours and
  check these accounts often during nights and
  weekends
• Link to your profiles in your email signature,
  newsletter, and with your contact information
• NEVER NEGLECT THESE ACCOUNTS
• Update your status several times a day

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Inform Your Audience

• Blogs, Podcasts and Video
• Create unique content for each type of media you
  use
• commentary on the upcoming Bible study lesson
• What Not To Forget for the upcoming ski trip
• Interviews with students on sharing their faith
  at school
• Dont feel obligated to make them the same length
  each week
• Be creative stretch yourself

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Build Community

• Use Ning to build an online community for your
  group
• Post youth ministry news, events, pictures, and
  other youth group related content
• Use MySpace groups and Facebook groups to reach
  your students in those networks
• Great substitue for a youth ministry website

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Offer Valuable Resources

• The quality of your content will almost always
  determine how engaged your audience will be
• daily devotional for teens
• free TobyMac song for your students
• links to forms for parents

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Stay Informed

• Read updates on Facebook profiles, Myspace pages
  and Twitter statuses
• you will learn what they are doing, what they are
  talking about, and what the current trends are
  for the youth in your area
• Listen to other youth pastors and leading youth
  ministry organizations

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Limit Yourself

• More profiles means more time
• Use one site for each type of media
• Facebook, Vimeo, Flickr, Blog
• Dont over-commit
• Never promise content that you wont / cant
  deliver
• Be realistic about your schedule
• If you think it will take you one hour to update
  your blog, schedule two
• If nothing else, start with a blog

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Streamline Your Updates

• Using RSS (Really Simple Syndication), you can
  update several profiles simultaneously
• Twitter can update most of your profiles
• Facebook application
• Twitterfeed
• Twitter badges
• Facebook offers blog applications and RSS readers

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Be Yourself

• Balance offering resources with posting personal
  updates
• People do care that you just gave TobyMac a
  high five
• People also care about the blog post you just
  wrote about dealing with difficult youth
• Dont try too hard
• If youre not funny, dont try to be
• People appreciate getting to know YOU, not your
  online persona

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Contact me, please!

• Twitter.com/StudentMinistry
• John At Lifeway on Facebook
• john.cade_at_lifeway.com
• 615.251.2482

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No matter how you tell your story, in the end it
is ALL about relationships