Blank Jeopardy

1
Marketing Madness Week
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Group A
Group C
Group B
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MARKETING MIX
BRANDING
PRODUCT UTILITIES
PRODUCT LIFE CYCLE
BRAND NAME SCRAMBLE
100
100
100
100
100
200
200
200
200
200
300
300
300
300
300
400
400
400
400
400
500
500
500
500
500
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The P that consists of advertising, sales
promotion, and publicity
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What is Promotion?
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The P that includes research, product
development, packaging, and branding
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What is Product?
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8
The P that includes physical distribution,
storage, inventory management, and channel
selection
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What is Place?
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The P that considers the variable and fixed
costs of producing a product
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What is Price?
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The number of Ps in the Marketing Mix
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What is four?
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14
A short, catchy phrase that is always attached to
the companys name and logo
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What is a Slogan?
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Two or more brands combine and cooperate for
their mutual benefit
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What is Co-Branding?
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18
A generic term for all symbolic ways to create a
brand
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What is a Logo?
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Unbranded products such as, wheat, lumber, and oil
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What are Commodities?
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22
Presidents Choice, Mastercraft, and Life
are examples of this type of brand
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What is a Private-label brand?
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Provides consumers with instructions, directions,
and user manuals
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What is Information Utility?
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The components are material, scent, flavour,
colour, design, and packaging
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What is Form Utility?
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It is added to a product or service to make it
available to consumers when they want it
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What is Time Utility?
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Automobile dealerships offer their car buyers
this by helping them arrange loans
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What is Possession Utility?
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The Internet and E-Commerce has enabled
businesses to improve this
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What is Place Utility?
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The period during which sales of a product
increase more slowly, if at all
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What is the Maturity Stage?
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The product is visible, either in daily life or
in the media (or both), and consumers see
neighbours and friends using it
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What is the Growth Stage?
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When a company is unable to find new customers
for a given product or service
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What is the Decline Stage?
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The most expensive stage in the Product Life Cycle
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What is the Introduction Stage?
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Marketers make important brand management
decisions regarding a products future
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What is the Decision-Point Stage?
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KENI
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What is NIKE?
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OCCA LAOC
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What is Coca Cola?
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TGAAREOD
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What is Gatorade?
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NMIRACAE ALEGE
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What is American Eagle?
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FCIOTROMS
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What is Microsoft?
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FINAL JEOPARDY
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A famous product that had to be recalled after
someone was fatally poisoned
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What is Tylenol?
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