BRAND TOUR

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BRAND TOUR

• Presented By Susan Pennel
• Kristy Garcia
• Sarah Paulsen

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Objective of Todays Presentation

• Learn to use the Network for a Healthy California
  Champions for Change brand as a dynamic symbol
  for healthy change across California.

• This will only happen if we all use it
• often and use it correctly.

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From 5 a Day to Network for a Healthy California
2007 Network for a Health California Champions
for Change is unveiled, introducing a new era of
health messaging encouraging children and adults
to eat the daily recommended cups of fruits and
vegetables, be physically active, and help change
conditions in their communities that contribute
to obesity.
1987 5 a Day is initiated by the California
Department of Health Services, encouraging
children and adults to eat the recommended 5
servings a day of fruits and vegetables.
1997 California Nutrition Network is formed to
build a partnership of community-based organizat
ions to deliver the 5 a Day message. Grows from
three local organizations to 200 in ten years.
2005 New Dietary Guidelines for Americans
recommends a near doubling of fruits and
vegetables, outdating 5 a Days recommendation.


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C-H-A-N-G-E
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Network for a Healthy California
Empowerment, Champions, Change Agents
Fruits and Vegetables
Physical Activity
Chronic Disease Prevention
Food Security
Primary Targets Internal Culture,
Intermediaries, Consumers Secondary Policy
Makers, Executive Branch, Advocates, Media,
Government Partners
Tools Disciplines Commmunity Development,
Systems Change, Policy, Researh and Evaluation,
Environmental, Industry Practices, Communications
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Empowerment, Champions, Change Agents
Empowerment
Increase individuals or communitys capacity to
make choices

• Were going to share our power with you

Transforming those choices into assets
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Keep in mind the communication strategies
stemming from our Benchmark Studies

• 1 Increase Self-Efficacy
• Build self-confidence among our target

Every mom has the power inside of her to set an
example for healthy change and to make it fun.
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Keep in mind the communication strategies
stemming from our Benchmark Studies

• 2 Change Social Normative Belief

From Its too hard for moms like me to
make healthy changes in their
households.

To Moms everywhere are making
healthy changes for their families, and I
want to be like them.
Healthy eating and active living are happening in
families and communities all over California.
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Bringing the Champions for Change Brand to Life
1 Lead with Passion and Vision.

We actively create the change we want to see in
the world.
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Bringing the Champions for Change Messaging to
Life

• 1 Read the Branding Guidelines Manual

1 Lead with Passion and Vision.
2 Be Real. . . Emote inspiration and
confidence . . . You Can Do It!
3 Think of Champion Moms who
represent the Network.
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3 Think of Champion Moms whorepresent the
Network
My Kitchen. My Rules. Im In Control.
Together We Can!
If I Can Do It, So Can You.

• Its Not Easy, But We Want the Best
• For Our Families.

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Parting Words

• Use success stories to sell the Network.

• Incorporate the brand name
• Champions for Change frequently.

• The simple use of a brand logo does
• not in itself create a brand.

• Well-designed and consistently
• delivered brands build equity and create
• value.