FreeMobility

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FreeMobility

• a SUMMER media proposal for BRAND X

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Celebs drive your brand.
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FreeMobility Mobile Advertising Media with BVs

• A network of 10 Minis wrapped with BRAND Xs
  image campaign references
• Driving around highly visible unserved
  advertising areas you like
• For a long visible period of 1 or 2 months
• Conceiving quantity quality reach impact
• Thanks to Celebrity Driver Ambassadors

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2 Active Networks

• 1. STAR BrandBoost
• ANTWERP
• (Fleet of 10 Minis)
• 2. ARTIST BrandBoost
• BRUSSELS Gent / Kortrijk / Flanders
• (Fleet of 10 Minis)

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STAR BrandBoost Special Network selection on
ANTWERP

• Joost Zweegers - NOVASTAR (Center
  Antwerp)
• Veerle Dobbelaere - ACTRICE (Center
  Antwerp)
• Stany Crets - ACTOR / TV PRESENTOR
  (Center Antwerp)
• Tom Van Landuyt - ACTOR / TV PRESENTOR
  (Center Antwerp)
• Alain van Hassel - Trendy party-hopper MISSION
  MINI (Antwerp)
• Peter Van Asbroeck - ACTOR (Antwerp)
• Guy Van Sande - ACTOR (Zone Stad)
  (Antwerp)
• Free Artists various spotlight Drivers (a.o.
  Marcel Van Thilt) (Antwerp)
• Gina Brondeel - SINGER / MODEL
  (Antwerp)
• Michaël Pas - ACTOR (Antwerp)

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STAR BrandBoost

• Joost Veerle
  Michaël Tom
• Stany Peter Gina
  Etc

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ARTIST BrandBoost

• Gene Thomas - SINGER (Brussels)
• Pascale Bal - ACTRICE (Brussels)
• Flip Kowlier - SINGER (Gent)
• Vincent Goeminne - PLANE VANILLA
  (Gent)
• Piet Goddaer - OZARK HENRY (Kortrijk)
• Claudia Decaluwé - SPARK (Stekene)
• Barbara Dex - SINGER (Mol)
• Natalia Druyts - SINGER (Herentals)
• Axel Daeseleire - ACTOR / DJ (Antwerp)
• Roos Van Acker - RADIO TV PRESENTOR
  (Mechelen)

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ARTIST BrandBoost

• Roos Gene Piet
• Natalia Claudia Pascale Etc
  

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Some BrandBoost ADVERTISERS

• BRAND X MEXX
• Gazet van Antwerpen KANAALTWEE 24

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BrandBoost KANAALTWEE 24
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BrandBoost KANAALTWEE 24
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BrandBoost Gazet van Antwerpen
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• PARTY / EVENTS

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FreeMobility _at_ 24-Marathon METROPOLIS
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FreeMobility _at_ CHILLTWO-party
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FreeMobility Idool 2003 SUMMER TOUR
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FreeMobility SEDUCED Launch
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BrandBoost MEXX
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• Expensive
• shopping area

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• Trendy lofty
• living quarters

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• View from loft

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BrandBoost BRAND X

• Advertising period 6 months!

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A Driver Ambassador

• Blue
• Roof

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• Green
• Roof

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• Bourla

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• Museum of
• Fine Arts

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• Trendy
• Resto
• Area

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BrandBoost Special Project ZeissHeadquarters
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BrandBoost ZeissIdea for BRAND X DEALERS?
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Special adhesive technique
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Strengths

• New out-of-home advertising option
• Is an innovative and creative outdoor advertising
  medium
• Provides through distinct branded cars access to
  hard-to-reach consumers advertising areas that
  were off-limits
• (f.e. prime party spots, massive concerts,
  trendy pubs, hot restaurants, cinema, regular
  streets traffic jams, residential
  neighbourhoods, college campuses, yacht-harbors,
  sporting clubs, parking lots, Driver Ambassadors
  driveway, Celebrity media attention,)

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• 4. Massive (concert) gatherings
• 65 PARK POP concerts Plane Vanilla
• ROCK WERCHTER ( Media) Novastar
• TEAM SPIRIT recordings (Flanders) Axel, Tom
  Michaël
• ZONE STAD recordings (Antwerpen) Guy Van Sande
• THEATERS in Flanders Stany, Michaël Veerle
• CULTURAL CENTERS Gene, Babara, Natalia, Flip
• PARTIES DJ Ax, Alain Everybody
• PRESS MEDIA Roos others
• BEACH TOUR TOTZ CONCERTS Natalia, Spark,
  Gene,
• PUBS RESTAURANT TERRACES All
• Etc

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• 5. True value to the advertiser through Celebrity
  Driver Ambassadors
• 6. Broad reach consumer impressions
• 1.550.000 contacts
• BRAND X on 2 networks, 2 months 1.250
  contacts/day/BrandBooster (under-estimation!)

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In Short

• FreeMobility high-visibility medium
• the newest innovation
• alternative outdoor advertising
• interactive and highly visual
• city audience target market reach
• high Bèta values

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The competitive landscape

• Most outdoor media last for
• 7 days to 14 days.
• Busses have an exposure from
• 14 days to 1or 2 months.
• FreeMobility offers a qualitative target
  exposure of 2 MONTHS

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Control

• A tight control schedule programm
• is in place

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• Valuable ADDITION to virtually
• any media mix

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Celebs drive your brand.
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How to reach FreeMobility

• OFFICE PLANT
• Industriepark  Krekelenberg 
• Borchtstraat 32 (Loft 2) Industrieweg 5
• 2800 MECHELEN 2850 BOOM
• Tel [phone]
• kristiaan.cloots_at_freemobility.be

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• www.FreeMobility.be

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