MMRSS

1
MMRSS

• Immediate Insights

2
Our Background

• MMRSS is Indias Largest Full Service Marketing
  research firm specializing in Multi-Country
  Studies. It is Asias Largest Qualitative
  Research Facilities Service Provider with State
  of the Art Focus Group Suites across major cities
  in India and Asia, all of which are centrally
  located in their respective cities.
• It is also Indias largest primary pharmaceutical
  Business Intelligence firm by Revenues
• It is Indias only research facility provider
  with one way mirror facilities across Asia. 
• It is Indias only research facilities provider
  with usability testing services across all major
  cities.

3
MMRSS in India

• Indias largest Independent Full Service Market
  Research Firm
• ISO 9000 Certified
• Deep working relationships with some of Indias
  leading companies
• 50 CATI stations for Global and local studies
• Blue Chip references worldwide and across
  verticals
• 6 full service locations across India
• 14 field offices across India
• 2 dedicated offices for data tabulation and
  analysis
• 6 offices across the Asia Pacific including
  China, Vietnam, Thailand, Philippines, Sri Lanka
  and Indonesia

4
What we are and capable of

• Majestic MRSS is one of the leading providers of
  outsourcing solutions for market research data
  processing and market research data analysis.
• We have undertaken simple projects as well as
  large scale and multi-country projects in the
  area of market research data processing and
  analysis.
• We have expertise across industry standard
  packages and tools such as SPSS, Quantum, Win
  cross and others.

5
MMRSS

• Advance Analytics Practice

6
Our Services

• Our services for market research data processing
  and analysis include
• Data preparation (includes data entry, cleaning,
  coding, aggregation, merging and summarization)
• Open ended coding
• Translation
• Data Tabulation
• Data Analysis using a wide variety of
  statistical methods, multivariate analysis
  supported with statistical tools tests

7
Marketing Research Analysis Experience

• Advance Analytical Techniques Process

8
Data Processing

• Data Preparation
• Data entry
• Cleaning
• Coding
• Aggregation
• Merging and summarization

9
Data Processing contd.

• Clients can send across the data file in ASCII /
  DBF/ XLS / SPSS (.SAV) or any other format with
  the questionnaire and tab plan.
• Our team reports data inconsistencies, if any and
  then cleans the data to make it consistent across
  data sources by merging data from different
  formats.

10
Data Processing contd.

• Our market research data processing services have
  benefited many clients, across North America,
  Europe and APAC, not only in reducing costs but
  also in reducing turnaround time and
  standardizing processes across organization.

11
Open Ended Coding

• Open ended coding
• Conduct full listings of open-ended questions
• Coding
• Ensure accuracy of coding listing wise
• Ensure accuracy of coding question wise

12
Open Ended Coding contd.

• Our coding team can carry out any kind of coding.
  
• On receipt of a suitable number of
  questionnaires, full listings of open-ended
  questions are made by inhouse coding department.
• Coding is carried out by a team of coders,
  usually on a 'question' basis, whereby one coder
  will code one question in order to ensure
  consistency of interpretation.
• Coding is independently checked to ensure
  accuracy.

13
Translation

• We can provide translation services for all major
  Asian and European languages under the
  supervision of localization specialists.

14
Data Tabulation

• Data tabulation can be done using SPSS, Quantum,
  Wincross, etc.
• Standard outputs include cross tabulation, pivot
  tables, and row and column percent.
• From the simplest projects to large scale and
  multi-country projects, our team of analysts can
  handle it all.
• We can also handle hierarchical data and complex
  weighting.
• We are able to inter-operate between SPSS,
  Quantum, Wincross, Excel, SAS at the data and tab
  level.

15
Data Analysis

• Our market research data analysis services
  involve sophisticated analytics procedures and a
  wide variety of statistical methods. Some of the
  many techniques we use, include
• Multivariate Analysis to identify the relative
  importance and underlying relationships among
  sets of variables methods included OLS
  regression, multiple regression, etc.
• Statistical Tests Chi-Square Testing, Analysis
  of Variance,
• t-test, z-test, etc.

16
Data Analysis contd.

• Factor Analysis Market Segmentation to
  identify and profile customer segments in order
  to devise marketing strategies that target each
  segment individually to promote or sell a product
  
• Conjoint Analysis methods used to estimate
  trade-off decisions made by the customer and
  relative importance of attributes in arriving at
  a buying decision
• Discrete Choice Modeling methods to predict a
  decision made by an individual as a function of
  any number of variables
• Multiple and Logistic Regression methods used to
  describe the relationships between different
  variables

17
Data Analysis contd.

• Discriminate Function Analysis methods to
  determine the variables that discriminate between
  two or more naturally occurring groups
• Cluster Analysis methods used to reduce a large
  data set into meaningful subgroups
• Multidimensional Scaling methods to transform
  consumer judgments of similarity into distances
  represented in multidimensional scale
• Econometric Statistical Modeling employing
  various methods of statistical inference to
  produce quantitative economic statements that can
  explain observed variable behavior or forecast
  unseen behavior.

18
Data Analysis contd.

• We have undertaken market research data analysis
  for concept testing, advertising -related
  studies, pricing studies, continuous tracks,
  customer satisfaction studies, churn analysis and
  for several other study types.

19
Advanced Data Analytics and Data Mining

• Majestic MRSS Advanced Data Analytics offering
  analyzes and explores structured, domain-specific
  information using knowledge discovery techniques
  to detect trends or patterns, thereby deriving
  insights and drawing conclusions. It is an
  interactive, on-going process that includes
  communicating findings and effecting change.

20
Advanced Data Analytics and Data Mining
contd.

• We analyze data and provide information /
  recommendations in accordance with specifications
  regarding content, formats and time schedules
  provided by our client.
• Our outsourced data analytics services have
  benefited global clients to support their
  strategic decision making and to scan their
  business performance.

21
The Deliverables contd.

• The deliverables of our outsourced data analytics
  services can be categorized into
• Strategic data analytics that will have impact
  on business strategies. These could be
  need-based.
• Monitoring services to deliver summary reports,
  multi-dimensional analytical reports, charts and
  exception reports with comments to support
  assessment of business performance. These could
  be ongoing assignments with periodical (daily,
  weekly, monthly) deliveries.

22
Advance Analysis Practice

• Blend of Advanced Analytical Techniques
  Solutions

23
Tools used

• Most of our analysis is undertaken using
• SAS
• SPSS Clementine
• Quantum
• Quanvert
• Wincross
• Insightful Miner
• XLMiner.

24
Techniques used

• Our sophisticated data analytics procedures
  utilize a wide variety of statistical methods and
  models. Some of the many techniques we use,
  include
• Multivariate Analysis
• Methods include OLS regression, multiple
  regression, Statistical Tests - Chi-Square
  Testing, Analysis of Variance, t-test, z-test, etc

25
Techniques used

• Factor Analysis Market Segmentation, Conjoint
  Analysis, Discrete Choice Modeling, Key Driver
  Analysis, Multiple and Logistic Regression,
  Discriminate Function Analysis, Cluster Analysis,
  and Multidimensional Scaling.

26
Reporting

• Most of our reporting, ad-hoc or ongoing, is in
  the form of Excel Spreadsheets, PowerPoint
  Presentations, PDF files, files in any database
  format or via the web - MMRSS Portal for Survey
  Results, Analysis, and Reports.

27
Action

• We evaluate the results against the project
  objectives, the organization's overall strategy
  and business objectives, so that the results can
  be translated into action.
• Armed with this business intelligence, the client
  can gauge their company's performance, identify
  weak points, take advantage of competitive
  strengths, anticipate trends, reassess their
  business strategy, and chart a course leading to
  competitive advantage and increased shareholder
  value.

28
Advance Analysis Practice

• In-house Capabilities

29
In-house Capabilities

• MMRSS has a wide spectrum of in-house analytical
  capabilities
• 25 dedicated stations, In-house DP team, research
  analysts to code and analyze the data
• Innovative team of researchers and designers to
  guide the analysis team, on the basis of Clients
  brief
• Team of knowledge head researchers to prepare the
  final analysis and report of the projects.

30
Advance Analysis Practice

• Uniqueness of MMRSS

31
Uniqueness of MMRSS

• MMRSS Analytics team blends deep analytical
  skills with the capability to deal with high
  volume complex data sources, integrate data
  across platforms, and extract business
  intelligence using-high end data mining tools and
  techniques. This enables clients to take better
  informed decisions at a strategic, tactical, and
  operational level.

32
Uniqueness of MMRSS

• We provide best in class Marketing Analytics
  solutions to global clients across diverse
  industries that include Banking, Consumer
  Finance, Retail, Telecommunication, Information
  Technology, and Contact Centers. Our solutions
  span across the customer life cycle, enabling our
  clients to get a better understanding of their
  customers.

33
Uniqueness of MMRSS

• We use a combination of modeling techniques such
  as, Statistical modeling, Operation Research,
  Mathematical modeling along with Advanced Data
  Mining methods, to provide top-notch decision
  support to our clients. Our talent pool has
  expertise in varied analytics tools like SAS,
  SPSS, STATA, CART, CHAID (Knowledge Seeker),
  MARS, Treenet, Minitab, Neuralware (Neural
  Networks tool), and many more.

34
Tabulation Advance Analysis Procedures

• In-house Analysis

35
Important aspects of Tabulation and Advance
Analysis process

• Kick off meeting which gives the entire team the
  idea and the overall objective and analysis plan
  for a analysis.
• Security of the data.
• Briefing
• Supervisor Assistance
• Adhering to the Study Specifications
• Following all DP Plans, study procedures and
  Instructions

36
Confidentiality and Security of the Data Collected

• The Questionnaires and responses along with the
  materials used in the survey are kept
  confidential.
• Total Confidentiality is maintained on the
  personal details of the respondents.
• Confidentiality is maintained and so is the
  survey contents and results.

37
Briefings

• In Briefing, the entire job is discussed in
  detail, giving both the Supervisor and
  Interviewers an opportunity to study carefully
  the job specifications.
• DP plan, coding instructions will be reviewed and
  practice session is also conducted to familiarize
  the agents with the questionnaire
• Individuals will be assigned quotas and specific
  duties with the job.

38
Supervisors Assistance

• Each research project has a adequate supervision.
• Supervisor is a very important communicator
  between the project manager and the Interviewers.
• The Supervisor ensures pilots before the actual
  analysis and makes sure that the agents are well
  trained to go live on the project.
• The Q.C team checks them through all possible
  questions to ensure quality reports and sends the
  report to the project manager. The QC team
  reports to the upper management.

39
Majestic Market Research Support Services Ltd.

• By leveraging the skills of our domain and
  technical experts, our clients can solve complex
  business problems.

40
Our Clients
41
Contact Us
42
MMRSS
www.mmrss.com

• Thank You