Scandic

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Scandic - a value driven brand
Geir Lundkvist Vice President/Adm.
Direktør Scandic Norway
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Today we are the largest hotel chain in the
Nordic market

• From 1 hotel with 25
• rooms in 1963 to almost 130
• hotels in 9 countries
• offering more than 23.000 rooms

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To create a unique brand
Degree of Difficulty
A sustainable brand Shared
values Values Customer
relationships Methods
Concepts Marketing/sales
Price Product
Time
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Scandics Operating Compass to Profitability -
A system that benefits all us, the environment,
the society and our owners
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If we do our part, the environment that we have
been privileged growing up in will still be
there tomorrow
We believe in the environment
Det startet i 1994........
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A hotel -a micro society in focus
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Ecological Sustainability Scandics
Environmental Policy No company can avoid
taking responsibility for the environment and
focusing on environmental issues. Scandic shall,
therefore lead the way and work continuously to
promote both a reduction in our environmental
impact and a better environment. Scandic shall
contribute to a sustainable society.
1994
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Corporate dedication...
Frank Fiskers President CEO Scandic
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...and training of all team members
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An easy understandable frame work...

• shared by both top execs and all team members!

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Waste Management

• 400 000 000 less, individually packed items used
• From 1,5 to 0,5 kg unsorted waste/guest night
• Upstream and downstream approach

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Scandic Sweden Organic BREAKFAST
Ecologic coffee Earl grey tea Sour milk Apple
sauce Cinnamon Orange marmelade Hard
bread Oates Müsli Organic cheese Total
9 million cups 125 m3 4 tonnes 20 trucks 4
tonnes 6 tonnes 32 tonnes 20 tonnes 1 000 000
kgs yearly
Norway
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• The EcoRoom
• Life cycle perspective
• Higher guest satisfaction
• Longer life
• 16 000 built since 1996
• Design award in 1999 2007
• Resource effective
• Easy to clean

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Giant Shrimps
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• 50 of the worlds mangrove forests destroyed.
• They provide coastal protection from storms and
  reduces shoreline erosion (Tsunami).
• Shrimp Consumption raised by 500 during last 4
  years in Sweden
• Hundreds of thousands of people forced to migrate
  from areas where they have lived for generations.
• In Bangladesh alone, more than 150 people have
  been killed!

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Scandic cuts its carbon footprint
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Our influence and responsibility
Total energy Heating Cooling Lighting Cooking
Travelling Company cars Business travel
Supply Chain Clear demands on transportation and
reporting of improvement
Our Guests Facilitate use of sustainable local
transportation
Waste from construction and daily
operations Minimise the use of fossil plastic
Team members Training and education for all
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CO2 - What we do
Save Change!

• 100 renewable electricity SE NO
• Renewable materials promoted
• Pro-active car policy SE
• Swan labelled suppliers
• Oil for heating being phased-out

• -17 energy since -96
• 16,000 eco-rooms built
• All hotels report live in SIR
• 11,000 TMs trained
• Worlds first eco-labelled chain

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Carbon dioxide emissions at Scandic Nordic
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• The worlds first eco-labelled hotel chain in
  2004 with all 66 Swedish Scandics
• Today 92 hotels in four countries are Swan
  labelled
• A growing B2B tool for procurement people

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Awards
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Impressive and Tangible results

• 400 millions of single packed items not used

• 25 million kg of resources recycled

• 24 million organic BREAKFAST served in Sweden

• 16 000 eco rooms built

• 11 000 team members trained

• over 90 eco-labelled hotels

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• You can do good
• and be good at the same time
• Thats what Sustainable Business is all about
• Welcome to visit
• www.scandic-betterworld.com

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Scandics forpliktelser for fossil CO² ...
Siden tidlig på 1990-tallet har Scandic jobbet
systematisk for å redusere utslippene av fossil
karbondioksid fra driften. I dag ligger vi 30
under 1996-nivået vårt Vi har besluttet å
redusere med 50 innen 2011 Målet vårt er å
overhodet ikke bidra til klimaendringer i
2025 Enda et skritt i vår ferd mot en
bærekraftig fremtid ...

Merknad Alle tall og forpliktelser baserer seg
på hotellporteføljen per 07.2007
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Scandics forpliktelser for fossil CO² ...

-50 innen 2011 -100 innen 2025
Merknad Alle tall og forpliktelser baserer seg
på hotellporteføljen per 07.2007
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et tydelig, resolutt og oppnåelig mål ...

Det er mulig å redusere med 100 allerede innen
2025, selv om dette innebærer å påvirke andre
aktører, som for eksempel lokale
fjernvarmeleverandører Hvis man fører an her
og tar ansvar, oppnår man troverdighet, og alle
involverte vinner på det energiindustrien, vi,
gjestene våre og planeten
Merknad Alle tall og forpliktelser baserer seg
på hotellporteføljen per 07.2007
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A good company in a good society
Takk for oppmerksomheten !