Golf Tourism Scotland

1
Golf Tourism Scotland

• A Voice for the Scottish Golf Tourism Industry

2
The Background

• Company Set Up
• Membership Organisation
• Project Focussed
• Partnership Driven

3
Membership

• There are eight categories of membership within
  Golf Tourism Scotland.
• Minimum fee is 185
• Maximum payable capped at 900.
• Golf Courses and Clubs pay four times midweek
  green fee
• Golf Resorts pay combined green fee and
  accommodation fees to a max of 900

4
Management Structure

• Golf courses with accommodation
• Peter Murphy, MacDonald Hotels
• Golf courses
• Derek Mortimer, Murcar Golf Club
• Kevin Fish, Glen Golf Club, North Berwick
• Accommodation with 20 rooms or less
• Luke Borwick, Blair House, Ayrshire
• Accommodation with more than 20 rooms
• Vacant
•  

• Golf Tour Operators
• Gary Wilkinson, Wilkinson Golf and Leisure
• Jamie Gardner, Adventures In Golf. (Company
  Secretary)
• Travel Providers
• Roy Anderson, McLaren Travel
• Service Provider
• Nick Hunter, Niche Marketing Training
• Co-opted Members
• Up to three appointed by the board

5
Membership Benefits

• Networking
• Discounted stand space
• Website promotions to travel trade
• Member to member discounts
• Monthly Monday Medals

6
Market Research Projects

• Regional Golf Review
• Ryder Cup 2006 Report
• Monthly Golf Tourism Barometer

7
Awards Dinner 2007

• Fam trip and Awards Dinner
• Twenty UK and European Operators
• Three days in Ayrshire
• Three days in St Andrews
• Members Priority

8
Communications

• Develop GTS as a Conduit
• Creation of a national Golf Communications
  Network
• Improve Efficiency and Effectiveness

9
Improving Communications
10
Golf Tourism in Ayrshire

• Ayrshire Golf Tourism Initiative would be made up
  of up of the following
• Golf courses with accommodation
• Golf courses x 2
• Accommodation with more than 20 rooms
• Accommodation with less than 20 rooms
• Golf Tour Operators
• Travel Provider
• Service Provider

11
Golf Tourism in Ayrshire

• What Role GTS in Ayrshire
• Nearly thirty members in course, resorts,
  accommodation, service and travel providers
• Two Ayrshire based board members
• Administration office in Ayr

12
Golf Tourism in Ayrshire

• Creation of Ayrshire Golf Tourism Initiative?
• Responsible For Strategic Planning for
• Marketing and branding
• E-business
• Industry engagement
• Events
• Capacity quality of golf tourism offering

13
Golf Tourism in Ayrshire

• Golf courses with accommodation
• Golf courses x 2
• Accommodation with more than 20 rooms
• Accommodation with less than 20 rooms
• Golf Tour Operators

• Travel Provider
• Service Provider
• Council member
• Scottish Enterprise Ayrshire
• VisitScotland Business Manager
• GTS Board Member

14
Golf Tourism in Ayrshire

• Public sector inputs would include
• Three councils
• VS Prestwick
• SEA

15
Golf Tourism in Ayrshire

• Golf Tourism Scotland committed to partnership
• Facilitation and communications support
• Start up contribution from GTS of 2500