2.009 Final Presentation

1

• 2.009 Final Presentation
• December 8, 2008

2
Overview

• The Need
• Product Demonstration
• Technical Discussion
• Looking Forward
• Business Plan

3
The Need
4
Existing Products
Perkins Brailler
Hand Labeler
5
Product Demonstration
4 5 6
3 2 1
4 5 6
123
6
Technical Challenges

• Emboss in tight space
• Advance tape consistently
• Cut easy-to-peel tape

7
How It Works

• Load Tape
• Type Characters
• Emboss Dots
• Advance Tape
• Cut Tape

8
Load Tape
Insert Tape
Close Door
Advance Tape
9
Type Characters
Key Press
FIFO Buffer
Emboss Tape
10
Emboss Dots
Servo Motor
Cam Shaft
Embossing Pin
Emboss in tight space
11
Emboss Dots
12
Advance Tape
Door Closes
Tape Engages
Advance Tape
Advance tape consistently
13
Cut Tape
Scoring Blade
Primary Blade
Scoring
Cut easy-to-peel tape
14
Why Score Tape?
Regular Tape 33 seconds
DOT it Scored Tape 7 seconds
15
Industrial Design

• Minimalist layout
• Simple tape loading
• Easy to press buttons

16
Next Steps

• Size
• Replace FPGA w/ PIC
• Thinner Keyboard
• New embossing module
• Ergonomics
• Less force to cut

17
Market

• Target Market Blind or visually impaired in the
  US that are fluent in Braille.
• Market Size 100,000 people
• Small market but high product demand

18
Sales Projections
5000 sold per year after 5 years
19
Financials

• The DOT it will be a non profit venture
• Price 100
• Initial Production cost 70
• Final Production cost 50
• Initial Funding 200,000

20
Financials
Time to break even 3 years
21
Sales and Marketing

• Organizations
• National Braille Press
• Perkins School for the Blind
• Carroll Center for the Blind
• Blind user mailing lists
• CTEVH Conference

22
Closing Remarks

• While they were saying among themselves it
  cannot be done, it was done.
• --Helen Keller

23
Appendix

• Emboss Dots

24
Emboss Dots
0
60
-60
Servo Arm
25
Emboss Dots
0
60
-60
Servo Arm
26
Emboss Dots
0
60
-60
Servo Arm
27
Emboss Dots
0
60
-60
Servo Arm
28
Emboss Dots
0
60
-60
Servo Arm