Arts

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Arts Culture Observatory

• Center for Arts Management and Technology
• Carnegie Mellon University
• made possible through the support of
• The Heinz Endowments,
• Pittsburgh Foundation
• and the
• Pennsylvania Council on the Arts

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What is the Observatory?

• Research initiative focusing on the arts and
  culture sector of SW Pennsylvania.
• Three-year pilot project, supported by
• -- The Heinz Endowments
• -- Pittsburgh Foundation
• -- Pennsylvania Council on the Arts

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Observatory
Value to Participants
Operating Principles
Methodology
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What will the Observatory do?

• Arts and culture activity in the region (internal
  data)
• Factors that impact arts and culture activity
  (external environments).

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Deliverables

• Annual Reports
• Issue-Specific Analysis
• Customized Reports
• Benchmarking Charts
• Trend Analysis and Forecasts

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Annual Reports

• Annual State of the Arts Report
• Aggregate Results
• Data across Organization Sizes and Disciplines

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Issue-Specific Analysis

• Analysis on significant issues and events that
  merit close inspection
• Timely analysis on possible impact published as
  needed.

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Customized Reports

• Individual, confidential financial reports
• Comparative data and operations measures

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Benchmarking Charts

• For use by local arts organizations,
  philanthropies, and government agencies
• Metrics can include
• -- audience development
• -- fundraising targets
• -- financials

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Trend Analysis and Forecasts

• Audience Reach and Frequency
• Earnings Ratios
• Revenue Streams
• Employment Tenure and Turnover

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Observatory
Value to Participants
Operating Principles
Methodology
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How will the research be conducted?

• Objective
• Inclusive
• Comprehensive
• Ongoing

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Objective

• Unaffiliated with any
• -- arts culture organizations
• -- service advocacy organizations
• -- other leisure enterprises
• Methodology based on established and proven
  academic standards

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Inclusive

• Creative Enterprises
• Artistic
• Cultural
• Heritage

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Inclusive

• Discipline
• Visual
• Performing
• Multi-Disciplinary
• Folk

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Inclusive

• Structure
• Incorporated
• Unincorporated

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Inclusive

• Size
• Small and Emerging
• Mid-Sized
• Large

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Inclusive

• Demography
• Ethnicity
• Geography
• Constituency

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Comprehensive Internal

• Operations
• Programming
• Attendance
• Outreach

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Comprehensive Internal

• Financials
• Earned and Contributed Income
• Expenses
• Liquidity
• Investments

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Comprehensive Internal

• Size and Capacity
• Operating Budget
• Facility Conditions
• Utilization

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Comprehensive Internal

• Demography
• Ethnicity
• Geography
• Constituency

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Comprehensive External

• Environments
• Economic
• Social/Demographic
• Educational
• Technological
• Political

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Comprehensive External

• Related Commercial Industries
• Movies
• Sports Events
• Concerts
• Festivals
• Theme Parks

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Comprehensive External

• Ethnography
• Peoples perceptions of the arts and culture
  sector

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Observatory
Value to Participants
Operating Principles
Methodology
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Methodology

• Fill in the Gaps and Standardize
• Outreach
• Workshops
• Surveys
• Interviews
• On-Site Visits

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Fill in the Gaps and Standardize

• Compile existing, relevant data
• Assess gaps and/or inconsistencies
• Fill in gaps
• Standardize data

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Outreach

• Input from
• -- arts organizations
• -- philanthropies
• -- government agencies
• to ensure data both useful and meaningful.

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Workshops

• One-on-one assistance
• Step-by-step technical assistance in completing
  the new data forms
• Ongoing service

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Surveys

• Telephone
• Mail
• Electronic (Online)
• One-on-one interviews

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Interviews

• What is needed in terms of data? What would be
  useful?
• Which questions dont work for your
  organization? What should be revised?
• How can the process be made as easy as possible
  for you to complete?

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On-Site Visits

• Observatory Staff
• Step-by-Step Technical Assistance
• Ongoing Basis

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Governance

• Advisory Board of 15 members
• Arts Sub-Committee
• Representatives of Sub-Committee on Advisory
  Board

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Governance

• The Advisory Board consists of the following

• Regional and National Researchers
• Arts Professionals
• Experts in Statistics, Economics, Finance, and
  Political Science
• Community Leaders

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Timeline
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Future Plans
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Partners/Resources

• Center for Arts in Society
• Center for Economic Development
• Community Organizations
• Philanthropies Government Agencies
• Master of Arts Management Program
• Drexel University

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Arts Culture Observatory

• Center for Arts Management and Technology,
• Carnegie Mellon University