Focus Groups Mini Groups - PowerPoint PPT Presentation

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Title:

Focus Groups Mini Groups

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Easy to find. Comfortable for the number of people expected. Temperature controlled ... Easel or board? Index Cards? Product/competitive ads? Pictures/product ... – PowerPoint PPT presentation

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Title: Focus Groups Mini Groups


1
Focus Groups Mini Groups
  • Recruiting Planning

2
Pre-planning checklist
  • Recruiting
  • Over-recruit (3 for every 1)
  • Get contact information
  • Call/email the night before
  • Re-confirm location

3
Pre-planning checklist
  • Location
  • Reserve-able
  • Public access locations
  • Easy to find
  • Comfortable for the number of people expected
  • Temperature controlled

4
Pre-planning checklist
  • Equipment
  • Have all needed equipment on location
  • Spare batteries
  • Keep extras of everything
  • Name tags??
  • Arrange the room so equipment does not present a
    distraction

5
Pre-planning checklist
  • Supplemental tools
  • Sample ads?
  • Easel or board?
  • Index Cards?
  • Product/competitive ads?
  • Pictures/product samples?
  • Other tools
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