Technology Today and Tomorrow

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Welcome / Introductions

• Leann Jacobson
• President, Technology Association of Iowa
• Jennifer OConnor
• Office Manager, Technology Association of Iowa
• Tamara Kenworthy
• President, On Point Strategies
• Marketing Consultant to TAI and HyperStream
• Our Special Guests Today
• HyperStream Ambassadors

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Todays Training Program

• Why HyperStream!
• History of Program Development
• Students and Educators Today
• Partnering Ambassadors and Schools
• HyperStream Benefits
• Program Process
• BREAK
• Messaging Resources Training
• HyperStream Launch Contests
• Next Steps

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Goals of TAI and HyperStream

• Promote technology professions in order to
  increase enrollment in Iowas technology programs
  at post-secondary institutions
• Support Iowas technology employers in ensuring
  they have the workforce needed to grow their
  companies and remain in Iowa
• Promote the state of Iowa to keep
  technology-degreed college students in Iowa after
  graduation

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Essence of HyperStream

• Building partnerships between education and
  technology businesses
• A program for EVERY student
• We want a variety of interests and skill levels
• Its an ongoing, long-term program where students
  are mentored by technology professionals in fun
  and interactive ways
• A program that will continue to evolve and grow

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Target Audiences

• Primary
• Iowa Students 8th 12th grades
• Iowa School Administrators
• Iowa Teachers Counselors
• Parents of Iowa Students
• Secondary
• TAI Members current and potential
• Influencers
• Media

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Voice of the Audience

• Test School
• Waukee High School Middle School
• Borders agricultural communities, too
• Pilot Schools
• Ankeny High School Middle School
• Hoover High School, Des Moines
• Newton Schools
• North Polk Schools
• Pella Christian
• Saydel Schools

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• THE
• MILLENIAL
• GENERATION

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The Generations

• Millennials (Gen Y) -- Born 1979 1994
• Ages 1429
• GenXers -- Born 1965 1978
• Ages 3042
• Boomers -- Born 1946 1964
• Ages 4361
• Matures -- Born 1909 1945
• Ages 6268

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The Generations
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The Generations
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The Millenials

• Special
• Sheltered
• Confident
• Team-Oriented
• Conventional dont break the rules
• Pressured scheduled kids
• Achieving
• Technological savvy
• Civic-minded
• Generational researchers
• Neil Howe and William Strauss

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The Millenials

• CBS 60 Minutes
• The Millenials are Coming
• http//www.cbsnews.com/stories/2007/11/08/60minute
  s/main3475200.shtml
• First aired Nov. 11, 2007
• Updated May 23, 2008

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Students Today

• Busy schedules
• Unmotivated
• Motivated when discover their passion
• Technology driven
• Technology classes
• Keyboarding required
• Others are electives
• Students know more than teachers

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Educators Today

• One of most hard-working professions
• Underpaid, overworked, undervalued
• Two groups today
• Old School
• New School
• Common factor if relevance, buy-in

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Pilot Program Feedback

• Genuine Interest Need
• KEY -- Buy in from Superintendent and
  Administration
• Three types of students
• Opportunities throughout curriculum
• Student feedback forms

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Challenges

• Time teachers and students
• Awareness building stage for a new program
• Finding educator champions
• Misperceptions of industry and tech professionals
• Im not smart enough.

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Ideal Ambassador Team

• Size of school, geography
• Diversity on team
• Age
• Gender
• Ethnicity
• Variety of functional areas
• Partnering tech companies

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• School / Company Matching
• Connections with Schools
• Role for Everyone
• Company Size Not an Issue
• Urban / Rural

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HyperStream Companies

• Pioneer
• Principal Financial Group
• Professional Computer Systems, Co.
• Promise IT Solutions
• QCI, Inc.
• R R Realty Group
• Rockwell Collins
• Salem Associates
• Software Engineering Services
• Sogeti USA, LLC
• Spindustry
• Symantec
• TeamQuest Corporation
• Team Technologies
• Zirous

• Alliance Technologies
• Cerebral InfoTech, LLC
• EnSoft Corporation
• Far Reach Technologies
• Genesis 10
• GeoLearning
• Global Reach Internet Productions
• Hy-Vee, Inc.
• Iowa Telecom
• LWBJ
• Microsoft Corporation
• Net-Integrated Consulting
• Palmer Group
• Paragon IT Professionals
• Pella Corporation

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Benefits of HyperStream

• Ambassadors
• Students
• Educators
• Administrators

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Program ProcessChecklist
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Plan of Action

• Key contacts responsibilities
• Classes
• 8th grade classes
• Mandatory 4-year curriculum plan
• High school classes
• Launch presentations
• HyperStream Clubs
• Hands-on projects
• Promote Web site and Wiki
• Contests

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Ongoing Communications

• Benchmarks
• Monthly team updates to Jennifer
• Ambassador Web portal
• Periodic e-updates from TAI
• Ambassador get-together
• Celebrate launch
• Provide input

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HyperStream Messaging

• Technology is everywhere!
• It drives everything we do
• -- live, work, play --
• Iowa technology a best kept secret no longer

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HyperStream Messaging

• Technology is for everyone!
• Find your passion, identify your interests
• Tech careers some of highest-paying jobs right
  out of college
• Downplay myths
• Educational path importance

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HyperStream PowerPoint
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www.hyperstream.org
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Project Ideas Outline
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Launch Contests and Prizes

• Create a Video
• Theme
• What is an interest of yours (or the team)
• and how has and will technology
• continue to impact
• this area of interest?
• Prizes
• iPod Nano and iTunes gift cards

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Launch Contests and Prizes
TAI Viral Holiday Card Recognition on card and
Web sites Sent to 1,000 Release sent to
media HyperStream t-shirts per school First
20 to join as member on Web site
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Q A Time
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Next Steps

• Company teams identified
• Matching of schools
• Connect with Superintendents
• Backgrounding research on schools
• Admin and educator meetings
• Plan of action with educator champions
• Ambassador team preparation
• Launch to students

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