The Store of Tomorrow is Today

1
The Store of Tomorrow is Today
New technology is redefining the shopping
experience
2
With technology moving so fast its clear that
the way we used to do business is a thing of the
past, and the companies that apply these new
technologies to their consumer-centric models
will have the edge. On the following pages, we
are going to explore how technology is changing
the way we do business.
3
The Change is for Good

• The technological advances in recent years are
  moving very rapidly and altering the entire way
  consumers and retailers are doing business.
• These new advances are quickly becoming the
  status quo, whether they are being accepted by
  the buyer or utilized by the seller we are all
  moving forward together.

4
The Power Shift

• Todays consumer is empowered by resources online
  and on their mobile devices.
• Technology has given the consumer a very strong
  voice consider review sites, like Yelp and Trip
  Advisor, or social media sites, like Facebook and
  Twitter.
• These sites and their influence are a
  phenomenon that has emerged within the last
  decade.

5
What the Shift Means

• Retailers must realize they no longer operate in
  a bubble negative reviews are no longer
  reserved for close friends and family they are
  shared with the world.
• It is important for retailers to be proactive by
  monitoring how their brand is viewed, and by
  addressing and handling consumer complaints.

6
The Decline of Single Channels

• Consumers no longer think in channels, such as
  online or in-store consumers think in terms of
  an experience with a brand, a product, or a
  service, no matter where they were engaged.
• This is why the term omnichannel has become so
  big all your channels need to feel unified and
  consistent.

7
What the Decline Means

• Mobile technology has taken the veil between
  online and offline down consumers are browsing
  online while they are browsing in-store, trying
  to find the best deal.
• Knowing that most consumers are on their mobile
  devices gives retailers the ability to engage
  them and collect important information about
  their purchasing practices.

8
The Rise of Retail Data

• With consumer purchasing now omnichannel it is
  more important than ever for retailers to know
  and understanding their consumers.
• Obtaining and analyzing retail data is paramount
  to operating a business in todays technological
  world.

9
What the Rise Means

• With technology becoming so sophisticated,
  retailers are turning to technologists to help
  them collect data that once was an impossible
  feat. Retailers need to remain at the forefront
  of online and mobile technologies while
  collecting, analyzing, and utilizing in-store
  data to merge their ecommerce and
  brick-and-mortar operations. A consumer-driven,
  omnichannel business is the future, and that
  future is now.

10
Contact Us

• The leader of big data and in-store analytics,
  RetailNext has extensive knowledge about consumer
  behaviors and store performance. They can help
  businesses create more foot traffic and increase
  profits.
• For more information, please call
• [phone]
• Or visit
• http//retailnext.net/.

11
Image Attributions

• Slide 1 Photo 1370148 courtesy of
  http//www.freeimages.com/
• Slide 2 Photo 1386462 courtesy of
  http//www.freeimages.com/
• Slide 3 Photo 1379920 courtesy of
  http//www.freeimages.com/
• Slide 8 Photo 828567 courtesy of
  http//www.freeimages.com/
• Slide 9 Photo 1336617 courtesy of
  http//www.freeimages.com/
• Slide 10 Photo 828569 courtesy of
  http//www.freeimages.com/

12
Summary

• Consumers are using new technologies on the web,
  in the store, and through social media creating
  a whole new shopping experience. If retailers
  want to keep up they are going to have to stay
  ahead of the curve we explore the way technology
  is changing and how to utilize the latest
  methods.