PEERMONT GLOBAL

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PEERMONT GLOBAL

• E-MARKETING as presented byElectric Fire
  Branding E-Marketing Strategists

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Peermont Global Structure
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Company Profile Electric Fire

• We are branding and e-marketing strategists
• Recognized specialists in E-marketing for
  hospitality clients, both local international
• The model we employ for our clients involves
  three key starting points
• an effective website
• a clean database
• The right marketing message going to the right
  market
• From these we drive traffic and generate
  turnovers via email campaigns and online
  marketing activities
• We have Head Office in Cape Town
• Regional Office in Johannesburg
• Subsidiary Agent in London
• Opening an office in Port Elizabeth and Kwazulu
  Natal
• International expansion plan 2008 Asia Europe

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Where weve come from

• Opened doors in 2002 as a 2 man team operating
  out of one small office
• 2007 standing with staff complement over 25,
  national footprint with international expansion
  imminent
• Company divisions EFire E-Marketing, EFire
  Design, EFire Branding Public Relations
• Over 35 local and international
  clients hospitality
• finance
• property
• fashion
• FMCG retail

Our Team Every member of our staff comes from a
background in hospitality, travel and/or
tourism. We combine a grouping of unique talents
from e-marketing, PR, branding, design,
communications and corporate understandings
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Where weve come from

• Richard Toms bought VJ2 Web Management from
  Vernon Kirsten
• We have over 6 years experience working with and
  selling Reserv Hotel Software to our client base
• We have increased our annual turnover by 90
  within 4 years.

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Staffing Resource Plan for Peermont Project

• ELECTRIC FIRE OWNER PROJECT DIRECTOR RICHARD
  TOMS
• - Over 10 years experience in hospitality and
  E-marketing field
• Extensive hospitality background
• One of first E-Marketing pioneers, strong
  entrepreneurial spirit backed with keen business
  knowledge
• Owned and marketed a conference centre gaining
  extensive experience in Food Beverage and
  conferencing facilities, services and
  requirements
• Sales and Marketing Manager for Top hotel
• Before starting EFire, was Marketing Manager for
  Global Reservations Marketing, which was licensed
  to sell and manage GDS and web booking software
• Passionate about generating monetary results

• ELECTRIC FIRE JOHANNESBURG E-PROJECT MANAGER
  ROBYN SAUNDERS
• Hotel Management Diploma
• 23 years in the travel industry
• Marketing Head for Travel Agency Hotel group
• Owned own sales and marketing company
• Skill set is in sales and marketing, specialising
  in travel and hospitality

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Staffing Resource Plan for Peermont Project

• ELECTRIC FIRE CAPE TOWN E-MARKETING MANAGER
  VANESSA KEARNEY
• Diploma in Public Relations
• Over 7 years in the online and E-marketing
  industry
• Background in conceptualising, developing and
  implementing online marketing and advertising
  campaigns
• Over 4 year experience in e-marketing for
  hospitality clients
• Passion for generating results

• ELECTRIC FIRE JOHANNESBURG SENIOR ACCOUNT
  MANAGER GRANT FIETZE
• An experienced marketer with over 11 years in the
  industry covering strategy, creative and
  execution
• Nearly 6 years working in Europe with
  multinationals
• Ran successful integrated agency in London for 3
  years with a focus on combining off-line and
  on-line marketing
• Passion for cost effective marketing leveraging
  all appropriate channels
• Broad client base background (from travel and
  tourism to finance and FMCG) providing valuable
  insight into target markets

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Staffing Resource Plan for Peermont Project

• ELECTRIC FIRE LEAD CREATIVE DESIGNER NADEEM
  PETERSEN
• Electric Fire Head Designer
• Advanced Diploma in Multimedia Design
  Production
• Over 4 years experience in design, marketing and
  branding
• Passionate about conceptualising and implementing
  creative concepts
• Skill set includes online design, graphic design
  and corporate identity design

• ELECTRIC FIRE BRANDING PUBLIC RELATIONS
  MANAGER ZOE PEDERSEN
• Bachelor of Business Administration Major
  Communications Advanced Diploma in Advertising
  and Marketing Communications.
• Over 4 years experience in branding, marketing
  and public relations for range of hospitality,
  FMCG and corporate clients
• Manages Brand Discovery Workshops and the
  creation implementation of Brand Strategies and
  Branding Manuals, Public Relations strategies,
  media channel planning and media pitching

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Staffing Resource Plan for Peermont Project

• ENVENT TEAM LEAD BY JOHN GINSBERG
• Product Marketing Director (SA)
• With Over 12 years programming experience.
• Heads up ENVENTs Research and development
  efforts.
• Main focus is on product development, having
  conceptualized and developments the original
  Ensight application framework.
• He also assists the project teams with
  development support and planning

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Our Business Model
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Relevant Strategic Alliances

• ENSIGHT
• Web Content Management System

• ROCKETSEED
• Daily Email Branding

ELECTRIC FIRE

• CHILLIBUSH
• JHB based creative advertising agency

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INTRODUCING ENSIGHT
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Ensight Overview

• ENSIGHT has offices in London and South Africa
  and has worked with ESPN Europe, Emirates
  Airlines, South African Airways, 1st Contact UK
  and The American Marketing Association, the
  largest marketing association in America, who has
  been a customer of ours for a number of years. We
  work with the major South African banks and are
  involved in a number of global brands at a local
  level including Toyota, Dell, Flight Centre,
  Accenture, Eskom, MTN, Nissan, RCI, Clover and SA
  Parliament to name a few.  

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Ensight Overview

• Ensight is an integrated suite of web and
  emarketing tools designed specifically for ad
  agencies, marketing consultants and web
  professionals.
• Ensight allows you to run all your online
  marketing and communication from one central
  point.
• Manage complex content volumes, simply and
  effortlessly.
• Build and manage mini-sites instantly, create
  competitions, polls and surveys.
• Analyse and segment collected data and then serve
  targeted, personalised messages via email and sms
  to the heart of your selected audience.
• The solution delivers high speed, high volume
  email and SMS messaging combined with the
  intelligence of an integrated, feature rich
  E-marketing software suite.
• This solution gives us the tools to get the most
  out of your online communication campaigns with
  accuracy, relevance and at a fraction of the cost
  of other solutions  

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Ensight Application for Peermont

• Multiple sites from one access point
• - Single recognition of users across multiple
  sites
• Security and authentication
• Ability to integrate
• - loyalty database (downloading of points
  balance, uploading of rewards, point redemptions)
• - Peermontres (links to, single sign-on, user
  recognition on website)
• - intranet (retrieving live listing information)
• Competition management (viral, question based,
  profile updates)
• Send to a friend and print
• Online recruitment portal
• Public and investor relations
• Email marketing and newsletters
• - Drive users back to the website
• Targeted promotions and content by loyalty tier 

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Ensight Application for Peermont

• Intranet
• - General content and knowledge management (Press
  office, policies, newsletters)
• - Training
• Secure brand management
• General
• Provision of training for key involved staff and
  relevant role players
• On-going support

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Ensight Application for Peermont

• Project Management Methodology
• ENSIGHT employs a methodology that has been tried
  and tested over a number of website and
  emarketing projects. It not only ensures buy-in
  and support of all role players (business and
  technical divisions), but it ensures the meeting
  of user needs. This methodology is also flexible
  so as to incorporate relevant changes in client
  requirements.
• Peermont will be given a dedicated project
  manager who will provide regular status updates
  via face-to-face meeting or conference call. In
  addition, ENVENTs extranet (My ENVENT) will
  provide all parties with project status
  information on demand.
• The project will be run through a number of steps
  to insure optimum implementation and use of the
  Ensight software.

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Ensight Application for Peermont

• Hosting Solution
• A shared hosted solution, through our preferred
  hosting Provider, Internet Solutions. Internet
  Solutions have been offering Hosted solutions for
  over 10 years and have 2 data centres in
  Johannesburg.
• Shared hosting provides Redundancy in the
  following spheres Power Cooling Connectivity
  as well as 24X7 Monitoring of services and a
  multi level support team. Internet solution are a
  Tier 1 service provider, meaning that they can
  offer a wide range of connectivity ( specifically
  to Europe and America), Peering links with some
  of the biggest ISPs around the world ensure that
  connectivity is seldom if ever an issue.

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Ensight Client List

• Financial and Insurance Services
• 1st Contact UK
• ABSA
• African Life
• Andisa Capital
• Ethos Private Equity
• First National Bank biznetwork
• First Rand Volunteers
• Land Bank
• Momentum
• Nedbank
• Rentworks
• Sanlam

• Travel and Leisure
• Automobile Association
• Emirates
• RCI
• South African Airways
• Southern Sun
• Tsogo Sun

• Consumer Goods
• Clover
• Danone
• Dell Computers
• Energade
• Flight Centre
• Kelloggs
• Merpak
• PostNet
• Servier Pharmaceuticals
• Toyota
• WeddingCards

• Government and Parastatal
• Air Traffic and Navigation Services ATNS
• Dept. of Provincial and Local Government
• Eskom
• Gauteng Film Office
• South Dublin County Council Ireland
• South African National Roads SANRAL
• South African Parliament
• Walter Sisulu University

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ELECTRIC FIRE
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Our BEE Status
Current Status Using the Codes of Good Practice
2007, we operate off the Exemption Scorecard and
are a BEE Status Level 4. For every R1 a client
spends with us, they can redeem that against
their own BEE procurement scorecard.
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Company Structure Organogram
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Future Staffing Organogram
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Electric Fire Client List

• HOSPITALITY
• Gooderson Leisure Group
• Port Elizabeth Hotel Group
• Urban Hip Hotels
• Hospitality Property Fund
• African Sky Hotels
• Nh Hotels
• Recreation Leisure Industries
• Planet Hotels
• Villa Via Hotel
• Hout Bay Manor
• The Blue Train
• Bushmans Kloof
• Indaba Hotel Conference Centre
• Rosebank Hotel
• Monate Private Game Reserve
• Vineyard Hotel Spa
• Townhouse Hotel
• Triton Sea Cape

• MEDIA, COMMUNICATIONS, MARKETING ADVERTISING
• Chillibush Advertising Agency
• Hamitons Advertising Agency
• Impact Sales Marketing International

• FASHION
• LuLu TanTan Fashion Label

• FINANCIAL
• COMVEST Combined Investment Group

• PROPERTY/ REAL ESTATE
• SA HomeForSale

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CREATIVE EXAMPLES

• Every one of our e-marketing services is
  measurable and trackable. We provide clients with
  monthly and full quarterly reports on every
  aspect of their campaigns and resultsshowing a
  real return on investment

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DAILY EMAIL BANNERS
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EMAIL CAMPAIGNS
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Creative Work
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Creative Work
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Creative Work
WEBSITES
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GRAPHIC DESIGN
GRAPHIC DESIGN
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Creative Work
PEERMONT BANNERS
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Creative Work
PEERMONT DISTRIBUTION
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Creative Work
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Creative Work
PRE E-CARD
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Creative Work
POST E-CARD
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Selection of Our Top Client Results
Client Birchwood Executive Hotel Conference
Centre Campaign Distribution for year-end
function to encourage bookings Result 58
enquiries within 2 hours generating possible
revenue of R1 266 480.00
Client Vineyard Hotel Spa Objective A
distribution to drive online bookings for
promotional special Results R96 000 generated
from one campaign In last year, room nights have
increased by 152. Revenue has increased by
80.16 to date 4 months and they have
generated R2 094 727.50. Thus far in 2007,
Vineyard have generated R2 172 272.50 from
internet bookings alone.
Client Townhouse HotelObjective Promote direct
bookings over the websiteResults Generated over
R110 000 in web bookings over 3 months, and R106
000 generated from GDS.
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EXAMPLE OF A CLIENT REPORT
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EXAMPLE OF A CLIENT REPORT
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EXAMPLE OF A CLIENT REPORT
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EXAMPLE OF A CLIENT REPORT
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EXAMPLE OF A CLIENT REPORT
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Our Workflow Processes

• We have a full business, marketing,
  communications PR and branding plan available
  on request
• Our workflow processes have been tested over the
  past 2 years and we are currently writing online
  workflow software which will be web based and
  will automate our entire external and internal
  work procedures
• We have predetermined work processes for each of
  our divisions design, branding PR, E-Marketing
  from intake of a new client, through briefing to
  production and final sign-off, implementation and
  reporting.
• Each stage of our work process goes through a
  Quality Management Overview by the heads of each
  division prior to work being presented for
  approval.

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Electric Fire Peermont Global

• E-Marketing WORKSHOP
• - To comprehensively understand your business
  and group structure
• To work with and meet all involved advertising,
  marketing and additional role players, including
  PGL marketing partners, to construct a
  pre-determined E-Marketing strategy
• PRE-DETERMINED E-MARKETING STRATEGY
• To meet all predefined needs and group
  requirements
• Includes holistic solutions package
• On-going strategy development, implementation,
  management reporting
• WORKING SYNERGY
• Add value to any offline, existing marketing
  strategy
• More heads better than one philosophy,
  committed to working in synergy with any other
  marketing partners for the overall end goal

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Peermonts Project Requirements/Timeline
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Remuneration Service Costs
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PEERMONT GLOBAL E-marketing strategy
We have prepared a full e-marketing solution for
Peermont Global which is presented in document
format. Should there be any questions, please
contact us for further discussion of this
proposal.
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THANK YOU
ELECTRIC FIRE CAPE TOWN HEAD OFFICE T 27 21
421 0552 F 27 21 418 1181 E richard_at_electricfir
e.co.za
WE WORK SMARTER
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