COLLABORATIVE EFFORTS IN THE GOLF INDUSTRY

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COLLABORATIVE EFFORTS IN THE GOLF INDUSTRY

• Sue Puetz
• Sundance Golf Course and Learning Center

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Project Goal

• Increase revenue

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Goals for the Alternative Facility

• Increase lessons
• Increase traffic on practice range
• Increase membership

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Goals for the Traditional Facility

• Increase number of rounds
• Increase membership

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Plan

• Build on strengths.
• Find complementing facilities.
• Create nurture relationships.

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Strengths/Weaknesses

• Alternative facilities - resources are dedicated
  to instruction practice
• Traditional facilities - resources are dedicated
  to play

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Collaborative Efforts Example

• Kids on Course Initiative
• Junior golf association participates as a USGA
  supported program
• Sundance offers instruction to association
  members through 5-STAR Junior Golf Program
• 5-STAR graduates qualify for discounted green
  fees at participating golf courses

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Kids on Course Initiative
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Kids on Course Execution

• Dear Golf Course,
• 5-STAR graduates have learned respect for the
  golf course and for other golfers.
• May they play your course at a discounted green
  fee during non-peak times?
• The kids are too young to drive and their dads
  play golf.
• These tee times will be reserved by ourPGA Pro.

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Collaborative Efforts Example

• Winter Texans Field Trips Initiative
• Minnesotans spend 4 winter monthsin Texas
• Sundance offers memberships to Winter Texans
• Sundance coordinates field trips to participating
  golf courses

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Winter Texans Field Trips
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Winter Texans Field Trip Execution

• Dear Golf Course,
• Well post your advertising flyer forone month.
• Well bring a group of Winter Texans to your golf
  course for a one-day outing.
• Please provide one gift certificate for our
  member-appreciation drawing.

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Solution

• Build on strengths
• Find complementing facilities
• Create nurture relationships

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