Campus Mediation Service

1
(No Transcript)
2
Campus Mediation Service

• A Strategic Communications Plan created by
• SOJOURN

3
Welcome

• A short introduction

4
Scene from Office Space
5
Plan Summary

• Campus Mediation Service (CMS) sought to better
  understand campus awareness and perception of
  programs offered.
• CMS sought to investigate whether its location
  within the law school compromised an image of
  impartiality

6
S.W.O.T. Analysis

• Strengths
• Weaknesses
• Opportunities
• Threats

7
Research

• Sojourn conducted an email survey of 100 MU
  employees chosen at random from the campus
  telephone directory.
• Of the 100 individuals contacted, 25 responded
  and the following is a brief summary of the major
  findings of this limited research.

8
Key Findings

• Mediation works
• Interest and access
• Location
• Website is key
• Reminders

9
Objective

• Increase awareness of CMS among MU faculty and
  staff by 20 by the year 2010.
• Increased awareness means increased use of CMS by
  the campus community.

10
Strategy

• A two pronged attack to accomplish overall
  objective
• Prong 1 Develop informational materials to
  educate target audience about CMS services
• Prong 2 Enhance ease of communication,
  information distribution and educational
  materials through technology and publicity

11
Essential Message of Tactics

• Increase target audience awareness of CMS
• Make target aware of how easy it is to contact
  CMS and use CMS services

12
Tactics A Creative Approach

• Five tactics were chosen to accomplish the
  objective and strategy of this campaign
• Tactic 1 Informational Website
• Tactic 2 MU Info Email
• Tactic 3 Stress Ball
• Tactic 4 Newsletter
• Tactic 5 Directory Advertisement

13
Informational Website

• Research showed that target audience feels
  website is the best way to recieve information
  about CMS
• Also showed that interactivity and usability need
  to be key features of website

14
MU Info Email

• Research showed that email was also a way target
  would like to receive info or be reminded of CMS
• Gives a brief explanation of CMS, services
  provided and will link to the CMS website
• Will be sent at several times throughout the
  semester under assumption that most workplace
  conflicts occur mid-semester

15
Stress Ball

• Research showed that people believe they need to
  be reminded about CMS and the services provided.
• Correlation between nature of item and nature of
  service. Stress and stress reliever.
• Design would include name of organization and
  website or phone number
• Distributed at events, meetings, to mediators and
  clients

16
Newsletter

• Another reminder
• The newsletter will feature CMS and its services.
• The front page will feature a profile on a
  mediator each issue.
• The back page will remain constant with each
  issue and provide a list of CMS mediators and a
  list of frequently asked questions.
• Distributed in pay check/stub envelopes

17
(No Transcript)
18
(No Transcript)
19
Directory Advertisement

• Advertising reminder
• Placed in campus directory to make faculty and
  staff aware of CMS presence
• Full color back page of directory or less
  expensive option of smaller b/w ads within

20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
Timeline
24
Budget
25
Plan Evaluation and Conclusion

• A strategy for evaluating this plan is included
  in the final book which has been prepared for
  CMS.
• Conclusion

26
Thank you

• Any questions?