Chapter 16. Speeches and Presentations

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Chapter 16.Speeches and Presentations

• The Basics of Speech Writing
• Researching audience speaker
• Three things to discuss with the client
• Speech Writing Process

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• Speech writing and presentations are important
  tools in PR.
• During your career, you will be asked to write
  speeches for executives, prepare visual aids such
  as PPT, do speaker training, get executives on
  the agenda of important conferences, organize
  speaker bureaus, publicize speeches, and even
  give a few speeches and presentations yourself.

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The Basics of Speech Writing

• A good speechwriter has the ability to stand in
  the shoes of the person who must give the speech
  (sociologists call this emphatic ability)

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• You can develop emphatic ability only after a
  great deal of research and thorough discussion
  with the person for whom you are writing

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Researching Audience Speaker

• The first step in speech writing is to find out
  everything possible about the audience (Who?
  Where? When? How many people? What time of the
  day? Purpose of meeting? Length of speech?
  Purpose of talk?)
• Also need to learn everything about the speaker
  (how his or her mind works, what word phrases are
  favored, and what kinds of opinions are
  expressed)

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Three things to discuss with the client

• Objective What is the speech supposed to
  accomplish?
• Approach the tone of the speech
• Strategy how of speech writing -gt what ideas
  and information will be needed to convince the
  audience?

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Writing the Speech

• is a multi-step process
• 1. Outline the opening, the body, and the
  closing
• 2. Word selection
• The best idea in the world isnt worth a damn
  if it cannot be expressed well.
• 3. Drafts
• 4. Coaching